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Breaking New Ground

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Jack White's 'other' band, The Raconteurs, just announced that they're releasing their sophomore album…..a week from today (March 25)!

It's kinda interesting that they're doing it in 'maverick' style.

According to the band's website, they're bucking corporate norms and trying to get it EVERYWHERE (mom and pop stores, corporate stores, indie stores, online) so y'all can make up your own minds about the music.

"We wanted to explore the idea of releasing an album everywhere at once and then marketing and promoting it thereafter," they say. "The Raconteurs would rather this release not be defined by it’s first weeks sales, pre-release promotion, or by someone defining it for you before you get to hear it."

Seems like everyone is trying to do something newsworthy these days to get their music on people's radar (i.e. Radiohead and Nine Inch Nails online giveaways)!

We love it.

Rock on Jack White!

Everyone should think outside the box.

    Posted: Mar 18, 2008 at 11:50 am / Email this  »
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    43 comments to “Breaking New Ground”

    1. ccmagee says – reply to this


      1

      Awesome! I heart the Raconteurs!!!

    2. Me says – reply to this


      2

      Wow, 1st?

    3. lou says – reply to this


      3

      first

    4. brandon ari says – reply to this


      4

      third!!

    5. Jesssss says – reply to this


      5

      Jack White is great

    6. bigpoppy says – reply to this


      6

      What an interesting approach. Another interesting approach for all these bands with unique ideas would be to MAKE SOME DECENT MUSIC!

    7. Ang says – reply to this


      7

      LOVE THEM!

    8. Wiki says – reply to this


      8

      "Think outside the box" - you're such a Madonna-wannabe, Mario (Perez's real name).

    9. Lisa says – reply to this


      9

      That is awesome, hopefully it will be as great as the first one! Yay for Jack!

    10. cros says – reply to this


      10

      I'm loving the gratuitous use of "y'all" in your write ups! You can tell you enjoyed Texas…

    11. IsO says – reply to this


      11

      This one’s for the Obama Supporters
      http://crazyforhillary.com

    12. jamie says – reply to this


      12

    13. frog of zebrithofan says – reply to this


      13

      CONSTANTLY POLICE WAYS!

    14. Kari says – reply to this


      14

      Brendon Benson is the shit! Yay for him, not Jack!

    15. oaiusdfgh says – reply to this


      15

      YAWWWWWNNNNNN!!! Who cares what kind of music YOU like?????

    16. marlon says – reply to this


      16

      Why are all these biggish bands trying new ways to market their album by disguising it as if they care more about music than the money. Its obviously a way of taking a gamble on making more money. First Radiohead, with their "Free Album" although those guys probablly made more money from it than if they had released it just normally. Guarantee this album goes to number one.

      Dont get me wrong The Raconteurs are a good band, and I am gonna see them in the summer, but does no one else feel like they are just taking a risk that is more than likely gonna pay off???

    17. San Francisco says – reply to this


      17

      Best statement yet on PEREZ's BLOG: "THINK OUTSIDE THE BOX."

    18. Ilovejackwhite says – reply to this


      18

      Jack,

      You are the best…I hope y'all come to the east coast so that I can see you live. Trying to get to Bonnaroo…but not looking great…

    19. JPH says – reply to this


      19

      I don't get it….what's unusual about releasing an album to all retail outlets at once? that's as standard/textbook as it gets…..

      ???

    20. {{[ itz hill/bill bitchez]}} says – reply to this


      20

      zzzzzzzzzzzzzzzzzzzzzzzz

      gotta luv them…hottttt

      zzzzzzzzzzzzzzzzzzzzzzzzzz pennzylvania…itz hillary bitchez….
      zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzluv penn….zzzzzzzzzzzz

    21. abby says – reply to this


      21

      I love them so much.

    22. Evin says – reply to this


      22

      Or maybe they dont want maxim to give it a bunk review before it comes out.

    23. hector says – reply to this


      23

      great idea… i love these guys and their music rocks. more bands should start doing stuff like this. this corporate music world sucks and really pushes for shit music that nobody cares about but is forced to listen because of the bottom dollar. like the new madonna hip hop album sucks thus far but we're being forced to think otherwise…

    24. frz says – reply to this


      24

      Jack White is the man!!!!!!!!
      Rock On

    25. Hot Peace Kid says – reply to this


      25

      Uh oh guys, watch out, Perez likes Jack White and the Raconteurs, talk about "Thinking outside the box"! Next thing you know he'll be blogging about bands that don't appear on TRL. Where the fuck is the apocalypse when you need it?

    26. nikki says – reply to this


      26

      if you guys like the raconteurs, you should check out raconteur brendan benson's solo stuff (in the pic above, he is second from left.) his music is incredible and the only reason i listen to the racontuers! listen to the song "emma j" on "one mississippi," girls, it's a song about a beloved girl and it will make you cry it's so beautiful!

      one juicy lyric- "there's a girl whose kiss is all i dream of….I'm the boy who prays its with me that she's in love……" oooh so good!

    27. nikki says – reply to this


      27

      and YAY to kari, who obviously knows that brendan benson is the real star in this band!!!!

    28. lucky billie 84 says – reply to this


      28

      cool! i love what he does! :)

    29. gosh says – reply to this


      29

      people complain about 'corporate' music etc. if people didn't like it, they wouldn't buy it. no one FORCES people to buy anything and don't say "oh but it's played over and over until they THINK they like it" because that is bullshit. and don't say everyone but you and all three of your friends just have a good taste in music because you don't watch t.v. and listen to mindless self indulgence as you smoke weed all weekend. i'm tired of everyone bashing popular music, and i work for an independent college radio station and even i know good music when i hear it, no matter if it's popular or not. lighten up people. the only people ruining the recording industry are the assholes who think if more than seven people like i band, they suck. get over yourselves.

    30. perez is a hypocrite says – reply to this


      30

      wow, you are the biggest hypocrite EVER. weren't you the asshole who was just calling NIN and Radiohead "ZOMG so 10 years ago" the other week? now you are again singing their praises? maybe because you got yelled at for like 15 pages of comments for the lollapalooza post?? hahaha. what a fucking douchebag you are. stay the fuck out of the music business you flip flopper.

    31. me says – reply to this


      31

      Too bad Radiohead's "free" giveaway didn't work and they had to release it normally.

      The reason these bands are doing this is because the record industry is changing and CDs aren't selling. Artists and other people in the industry need to come up with new ways to distribute music.

    32. Caite says – reply to this


      32

      Actually, Jack got REALLY upset when a radio DJ leaked the last White Stripes record early. This is probably just an idea he came up with (which I like!) to prevent the internet and radio from ruining the way a record should be heard- all at once, on a cd, with the liner notes- in the form that the artist wanted you to hear it, not just in shitty clips or mp3s. I dig it Jack!

    33. love them racs says – reply to this


      33

      BEST. BAND. EVER!!!!!!

      thanx Perez

    34. Elizabeth says – reply to this


      34

      Ha, I didn't know Brendan Frasier had broken into the music biz!

    35. Jessicaa says – reply to this


      35

      For once, you're promoting GOOD music!!! I LOVVEEE THEM!!

    36. Holly says – reply to this


      36

      AHH I LOVE THE RACONTEURS! one of my favorite bands!

    37. Liz says – reply to this


      37

      oh now your praising radiohead, after dissing them?they are incredibly talented and everyone should know it.make up your fucking mind!

    38. sarah says – reply to this


      38

      The guy on the left looks like Selma Blair. I'm surprised Perez missed this!

    39. heidi says – reply to this


      39

      thats why I love Jack White…. he's got balls!

    40. Cassie says – reply to this


      40

      I love the Raconteurs, their first album, Broken Boy Soldiers, is really good. I'm sure the new album will be great!

    41. Gigi says – reply to this


      41

      Uh yes post #35 "me"
      Radiohead did not put out their album in stores later on because it wasn't seeling online you retard. They had already scheduled a date before even releasing their album in october. And to that other cunt that said radiohead only marketed their album by letting people pay what they wanted so that they would get more publicity and sell more records once it was in stores.GO FUCK URSELf Radiohead did not use some fuckin marketing sceme. They did it because its what they genuinely believed in. They are fuckin loaded, u think they need more money. Ah i love radiohead

    42. Bree says – reply to this


      42

      Jack White is money hungray

      The Raconteurs are doing a stop in vegas before cochella and tickets are very expensive for a band most people dont give a shit about.

      i hope ticket sells are pathetic.

      :)

    43. mypharmalife says – reply to this


      43

      Great
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      Alex
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      My favourite pharma supermarket