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Mr. Janet Sells Out Big Time

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dupri__opt1.jpg

The music industry must be getting really desperate for cash money!

Universal just announced that its Island Def Jam branch is teaming up with Procter & Gamble, the big consumer goods giants (P&G makes everything from Charmin toilet paper to Maybelline makeup), on a hip hop label to be named TAG Records. P&G's TAG body spray for men is the inspiration for this label!

A body spray!!!!!

According to the announcement, Jermain Dupri will act as president of TAG Records.

This type of corporate 'sponsorship' of a record label is a first!

We're used to seeing TV content and to some extent movies bastardized by advertisers. But, now music?!

In case you didn't know, the P&G folks are in part responsible for soap operas. Back in the day they wanted a way to push their soap products so they got together with media heads and created programming to put around their commercials.

Anyway, this new venture is a 'win-win' for Universal/Island Def Jam and P&G.

The record company's label artists will get shit loads of support from the marketing gurus at P&G. You need marketing to $ell records!!

P&G will have a direct way to convince young, urban-music-lovin' guys that they need to buy TAG body spray is just for them!

We're not hatin'. We heart capitalism!

[Image via WENN.]

    Posted: Apr 10, 2008 at 5:40 pm / Email this  »
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    56 comments to “Mr. Janet Sells Out Big Time”

    1. mrsjonas says – reply to this


      1

      FIRST

    2. kimmyt says – reply to this


      2

      That TAG body spray smells like sh*t!!

    3. gayskeleton says – reply to this


      3

      That stinks!

      http://gayskeleton.wordpress.com/

    4. Christine says – reply to this


      4

      SNAGGLETEETH!!!

    5. Amanda says – reply to this


      5

      P&G uses animal testing on all their products, even Cover Girl, which the ferocious Tyra Banks blindly supports.

      Don't support them ya'll!

    6. meeee says – reply to this


      6

      You sound bitter…

    7. Ariel says – reply to this


      7

      P&G is a HORRIBLE company! They are notorious for cruel animal testing policies! BOOOOOOOOO

    8. Lindsey says – reply to this


      8

      please look at the picture on this link…this man killed his 3 young children and is still on the loose…please help find him!!

      http://bc.rcmp.ca/ViewPage.action?contentId=3829&siteNodeId=50&languageId=1

    9. Perez's Soul says – reply to this


      9

      You need marketing to sell anything in the free market and Perez should know that better than McDonald's, since he has sold his soul to the devil and marketed himself like a hamburger.

    10. rae says – reply to this


      10

      would you also like to point out that p&g are some of the worst culprits of animal testing
      i dont think your peta affliates would be very happy with you letting that slide by x

    11. Sarah says – reply to this


      11

      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS
      PROCTOR AND GAMBLE TESTS ON ANIMALS

    12. mimiiiii says – reply to this


      12

      dirty dirty consumer world we live in
      ♥

    13. Kody Hammell (kodyhammell) says – reply to this


      13

      Triangle on his head? A (cult) Scientology reference?????

    14. Kody Hammell (kodyhammell) says – reply to this


      14

      GaySkeleton = VIRUS!!!!!!! Be warned. :-)

      gayskelton.wordpress.com

    15. mary queen of scotch says – reply to this


      15

      Is he wearing a ruffled collar?

    16. Matt says – reply to this


      16

      Come on ya'lls, they just synergizin! See, they just synergizin — that's all that is, synergizin. You gots to synergize these days man! I'm happy for my brothas and sistas (I'm really a white guy mocking black people) you know, gots to be synergizin these days, umm hmm.

    17. Kait says – reply to this


      17

      Procter & Gamble tests on animals. As a friend of PETA, Perez, you should bash this horrible idea!

    18. Timmy says – reply to this


      18

      Re: Good for Party All Day Honey! – Well actually, when you have that kind of money, you usually have people telling you that "if yo aint makin monies, you losing monies" which doesn't apply for 2 people worth well over 100 million. This is also usually the reason people with a lot of money end up losing it all. Dumb ideas or investments. In this case Dupri will get a nice paycheck and not be risking any money. Just because you have that much money, doesn't mean you have to sit at home and eat cheetos. Sounds like good work if you can get it.

    19. Jeans says – reply to this


      19

      No love from me! I am all for making money…but P&G is horrible to animals and uses archaic practices to test their products. Come on Perez….what would your little Teddy think?!?!?!?

    20. whatthehell says – reply to this


      20

      Uhhh Mayelline is owned by L'Oreal NOT P&G…….ew.

      Just wanted to clear that up.

      COVERGIRL (ew again) is owned by P&G - yes you can get cat food, toilet paper and make-up all from the same P&G building! hahaha

    21. Alish says – reply to this


      21

      Ha ha, P & G also makes Pampers… insert your own joke here…

    22. NEGRITA says – reply to this


      22

      HE IS TOO SHORT AND TROLLY FOR JANET. COME JANET MARRY MY BIG BROTHER.

    23. sarah says – reply to this


      23

      ummm, are you saying all of this so you can have more money, more sponsors? "oh no, I hate animals getting hurt, but i will turn a blind eye if you give me millions of dollars"
      what about your "causes" perez?

      what the fuck.
      why don't you mention how corrupt they are?!?!?
      is it b/c you have gossip girl ads on here, which is sponsored by P&G?
      icky icky poo poo indeed.
      you have lost one viewer today.

    24. Rachel says – reply to this


      24

      I was going to point out p&g's cruel, excessive, and archaic animal testing, but others have done a sufficient job of beating me to it.

    25. ayatolla of rocken rolla says – reply to this


      25

      Those are some big azz nostrils. He could vacuume my whole house in one inhalation! I bet if he didnt have ears they would still hold up his glasses!

    26. blynn says – reply to this


      26

      ooops….FYI Perez….."P&G" is the proud owner of COVERGIRL Cosmetics…Maybelline is Loreal's baby!

    27. Paige says – reply to this


      27

      You heart capitalism? Clearly you've never taken a sociology class…

    28. XXXXXXXXXXXXXXXXXXXXXXXXXX says – reply to this


      28

      Janet dosen't deserve to have the title of "Miss" anything.
      She's a dirty skank.

    29. Seeing throught the bullshit. says – reply to this


      29

      That line before the last line is extremely racist! HA who am I kidding! Half the people who read this site leave racist comments so this is no help!

    30. Natalie says – reply to this


      30

      P&G does not own Maybelline, L'Oreal does. Get it right!

    31. Avril says – reply to this


      31

      P&G does not just "test" on animals… they TORTURE THEM!!!
      Perez… you should not EVER mention them on your site!!
      And none of your readers should EVER buy their products!!

    32. uh huh says – reply to this


      32

      So…Jermaine Dupri is a sell-out for being president of a label sponsored by P&G, but Madonna is not for attaching her new single to a Sunsilk ad?

    33. Zelda says – reply to this


      33

      WOW! Another act of genius from L.A.Reid!!!! He is SUCH a smart man!!!! If he cared about marketing, why did he fire yjr half of Island that was actually good at marketing?! The label sucks, and L.A. Reid would whore out his own mother to keep his job because he is a talentless piece of shit- that's why Jay-Z ditched his sorry ass.

    34. For People Who Love The Plastics & Rhinoplasty, Jacksons Sure Pick The Ugly To Fuck says – reply to this


      34

      This guy looks loser skid row ugly.

    35. Jackie says – reply to this


      35

      Proctor and Gamble does not own Mabelline. L'Oreal Paris does. Proctor and Gamble owns Cover Girl. Do your research.

    36. lester says – reply to this


      36

      DONT BUY P&G THEY KILL AMIMALS SENSELESSLY!!!!!!!!

    37. Daniee says – reply to this


      37

      So, he's a sell-out but you LOVE iTunes girl Fiest, I mean indie darling *coughs* Fiest? Huh??

    38. Marcel says – reply to this


      38

      Hey Dumbass,
      I am from Germany but still I know that Maybelline is owned by L'Oréal and NOT by P&G … P&G sucks it just got Ellen Betrix!!!! *eeewww*

    39. becky says – reply to this


      39

      The words I want to describe what I'm thinking I better not get on print. Look at this toothful toad. My God, if he doesn look JUST LIKE Janet Jackson. I am just simply DISGUSTED.

    40. m says – reply to this


      40

      maybelline is l'oreal not p&g…just FYI

    41. kitty says – reply to this


      41

      F__KING GAG ME…..P&G…….holy marketing mind-fuck.

    42. blah says – reply to this


      42

      p&g isn't maybelline, it's cover girl and max factor.

    43. cincinnatigirl says – reply to this


      43

      P&G does not make Maybelline makeup, they produce Cover Girl-get your facts straight.

    44. Lunna Sanz says – reply to this


      44

      Also Proctor and Gamble are responsible for torturing and killing thousands of animals every year to test their shitty products. DO NOT SUPPORT THIS!!!!!!!!!!!!!!!!!!!!!

    45. Rick says – reply to this


      45

      this is not the 1st time a major corporation has sponsored a label. Starbucks has been doing it for a bout a year now, they even have Starbucks music stores now. The music industry has officially gone to shit!

    46. mediachickee says – reply to this


      46

      ummm…P&G does not make Maybelline makeup - they make Cover Girl (L'Oreal makes Maybelline)

    47. Jenny says – reply to this


      47

      Maybelline is not made by P&G - it is made by L'Oreal

    48. joemalone says – reply to this


      48

      gross. p & g should stick to what they are good at, legally killing people (cigarettes)

    49. katieshades says – reply to this


      49

      proctor and gamble also do extensive and horrible animal tesying

    50. shaunalynn says – reply to this


      50

      Wow I thought i was going to share some info that not everyone knew about but apparently everyone knows that P& G is an awful company and that we should be careful not to give them anymore attention (or money) to support their methods of testing. WOOOT Animal rights ppl you rock.

    51. shaunalynn says – reply to this


      51

      Oh yeah and just to clarify that l'oreal may not be owned by p&g but they are also advocates to using animals for testing. Peta's list of companies that do and dont test might be a good guide for some of you.

    52. mm says – reply to this


      52

      maybelline is not part of p&g… it is a l'oreal brand…

    53. Jj says – reply to this


      53

      GOOO JD!

    54. Konnery says – reply to this


      54

      I said this would happen for years.. Its due to people stealing music. becuase of it we will have to hear songs about Right Guard and sh*t…. TOld yall not to steal

    55. stop hurting the helpless says – reply to this


      55

      Proctor and Gamble is evil. Animal testing at its worst. DON'T BUY THEIR PRODUCTS!!!!!!!

    56. Ant says – reply to this


      56

      Procter & Gamble are EVIL BASTARDS!!! They kill animals by evil methods of ANIMAL TESTING and I can't believe they're trying to take over the music industry. Jermaine Dupri is an ignorant fucker!!! I don't buy Procter & Gamble products and I definitely won't buy their music.