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Get Off 'Er Ass

Filed under: Fashion Smashion > Legal Matters

juicy.jpg

Juicy Couture filed a lawsuit in Manhattan on Tuesday against Victoria's Secret for 'stealing' Juicy's idea of slapping a brand name on the backsides of sweatpants.

You know, cuz that's SUCH an original idea!

"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the Federal suit.

Juicy's also claiming that Victoria's Secret's practice of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones totally bites off the success of Juicy's Sweet Shoppe packaging.

Guess when money is at stake (i.e. the shopping dollars of the lovely young ladies), copying is NOT viewed as the ultimate form of flattery!

Whose side are U on, ladies???

579 comments to “Get Off 'Er Ass”

More comments: [1] 2 3 4 5 6 »

  1. Lisa says – reply to this


    1

    first blah!

  2. aime says – reply to this


    2

    VS!

  3. tayp says – reply to this


    3

    juicy
    first

  4. daddio says – reply to this


    4

    Support clothing optional.

  5. ... says – reply to this


    5

    1

  6. TexasMOM says – reply to this


    6

    Who cares

  7. Megan says – reply to this


    7

    VS!!!!!!!!!!

  8. Carrie says – reply to this


    8

    VS all the way!

  9. Porterville CA says – reply to this


    9

    God I hate those clothes with writing slpped across the ass. It makes the girls wearing that shit look cheap.

  10. !@#$ says – reply to this


    10

    victoria secret. fuck at least they make it affordable.

  11. becca says – reply to this


    11

    maybe 1st???
    Victoria secret!!!

  12. Hgo says – reply to this


    12

    Victoria's secret is cuter and cheaper. No one wears Juicy anymore.

  13. melissa says – reply to this


    13

    first

  14. jaqy says – reply to this


    14

    love 'em both

  15. TASH says – reply to this


    15

    FUCK JUICY…..EVERYONE DOES IT GO TO WAL MART AND ULL SEE THE SAME DAMN THING!!!!

  16. Heather says – reply to this


    16

    I would buy either. What is the big deal. Most people will purchase from either store. How childish

  17. Victoria says – reply to this


    17

    FIRST
    and HOW long have words been printed on the asses of sweatpants? sorry juicy, but you're about 10 years too late to complain.

  18. KDub says – reply to this


    18

    Juicy Couture all the way! VS is a cheap wanna be!

  19. Nikki says – reply to this


    19

    WHO exactly is their market? Is it teens? No one I know in their late 20s or higher would wear something with a brand on their ASS! Especially if you have children. Can you imagine the moms picking up their kids at school with a brand on their behind! What a dumb trend!

  20. hater says – reply to this


    20

    1st

  21. Emma says – reply to this


    21

    juicy's. duh better clothes

  22. mags says – reply to this


    22

    umh this is ridiculous. if juicy wasn't so expensive maybe people would buy it. the only reason they are filing a law suit is because they probably aren't making enough money. if they are suing Victoria secret, they might as well sue every other clothing brand imaginable for posting words on the ass of sweatpants.

  23. hales says – reply to this


    23

    Victoria Secret all the way. Who'd juicy steal that idea from… Every high school sports team????

  24. meeri says – reply to this


    24

    juicy is being ridiculous.

  25. ariel says – reply to this


    25

    i think they both need to stop writing shit on the ass it looks trashy

  26. bubo says – reply to this


    26

    FIRSTT?!?!?!

  27. Sarah says – reply to this


    27

    Juicy all the way baby!

  28. Mia says – reply to this


    28

    Victoria Secret!

  29. Emma says – reply to this


    29

    thats ridiculous abercrombie and fitch have their names all over peoples asses why dont they sue them?

  30. kelly says – reply to this


    30

    who cares?! they are both going to have to give it up and move on to something new eventually anyway.

  31. Char says – reply to this


    31

    JUICY!!!

  32. starxgirl8 says – reply to this


    32

    first, and doesn't EVERYONE put stuff on the ass of sweatpants? I'm pretty sure you can find that anywhere, and juicy wasn't the first to do it, they just did it a lot more than most people.

  33. l says – reply to this


    33

    neither. this is dumb.

  34. J says – reply to this


    34

    this is so lame! they make enough money as it is. corporate snobs.

  35. meow says – reply to this


    35

    victoria's

  36. Jess says – reply to this


    36

    victoria's! natch

  37. Sarah says – reply to this


    37

    PINK!!!!

  38. eric says – reply to this


    38

    um. no comparison.. Juicy Couture is way above the "run of the mill" VS. VS has always knocked off other "real" lables.

  39. Ana says – reply to this


    39

    it's not that big of a deal…
    i thought those WERE Juicy pants.

  40. PINK87 says – reply to this


    40

    Thats dumb! Victorias secret has some much cuter designs anyways!

  41. mdf says – reply to this


    41

    I'm on no one's side as far as this is concerned. Because wearing a huge label across your ass is just tacky. As a matter of fact wearing any kind of clothes with it's label emblazoned all over it is tacky. It just seems so juvenile as if you're screaming to the world "Look what I can afford." Gross.

  42. kim says – reply to this


    42

    fuck juicy its all about VS…juicy needs to get over themselves

  43. Sassy says – reply to this


    43

    Juicy's side. But whatev, if girls want to buy cheap knock-offs, that's their problem. Ewww. Personally, I'd be embarrassed to wear "Pink." It's not original. VS, don't you have any ideas of your own?

  44. FlatulenceQueen says – reply to this


    44

    Your moms side, last night!

  45. LAD says – reply to this


    45

    Victoria's Secret! FIRST!

  46. VAGINA says – reply to this


    46

    VA JAY JAY

  47. JustSayin says – reply to this


    47

    JUICY HAS A POINT!!
    .
    BUT PLEASE DON'T TAKE MY XTINA PANTS THAT SAY "STRIPPED" ON THE BUT! THEY'RE MY FAV!!
    .

  48. haha says – reply to this


    48

    such a baseless suit. the people at juicy couture are idiots.

  49. Fat Bitch says – reply to this


    49

    Who cares i can't fit in any of there clothes any way.

  50. Basi says – reply to this


    50

    VS All the way!!!!!

    Happy Birthday to me!

  51. Tracy says – reply to this


    51

    Re: Nikki – oh, moms wear them, rich moms who don't know how to dress themselves wear them. trust me, I used to work at a mall and we could always tell who the mom's from the rich area of town were because of their juicy sweatsuits. It's all the moms who also get plastic surgery and bleach out their hair and go tanning all the time, so you know, not REAL moms but still

  52. Molly says – reply to this


    52

    JUICY JUICY JUCIY!!!
    I hate knock offs!

  53. jennybean says – reply to this


    53

    i absolutely adore juicy couture

  54. MissD says – reply to this


    54

    I agree. They ripped it off.

  55. Gia Jolie says – reply to this


    55

    NONE! That's just TACKY! I would NEVER EVER WEAR SWEATS! GROSS!!!

  56. dladga says – reply to this


    56

    GO VS :)

  57. esaksyMAMA says – reply to this


    57

    Juicy forever!! , f**k cheap ass victoria's secret!

  58. SuperDezzy says – reply to this


    58

    Thats So stupid….. thats not even an origional F'in idea…

  59. mikep says – reply to this


    59

    vicy secrets

  60. ash says – reply to this


    60

    are you kidding me thats stupid as hell!!! GO VS!!!!

  61. Kat says – reply to this


    61

    Who gives a S#!+? Those pants are 5 years out of style, and were shiteous when they were in style.

  62. ekb says – reply to this


    62

    JUICY ALL THE WAY!!! - THE original!!!!!!!!

  63. kelsey says – reply to this


    63

    perez- I absolutely LOVE the fact that I can be on this site, leave, come back just a few minutes later and there are new posts! way to be on your game… You fucking rock.

  64. Nicole Bitchie says – reply to this


    64

    Victoria's! there stuff is way less overpriced than frekkin juicy couture..and its more comfy!

  65. missy says – reply to this


    65

    VS!!!! The lawsuit sounds totally ABSURD!!!

  66. yare says – reply to this


    66

    juicy!

  67. ashley says – reply to this


    67

    juicy WAS first to putt wording on the butt of the track suit trend. and then everyone…trashy walmart labels included…worded their tracksuits, including victorias secret's launch and success of the pink brand.

  68. emily says – reply to this


    68

    fuck that victoria's secret is way better

  69. alice says – reply to this


    69

    Juciy. VS can have their cheap tacky clothes. At least Juicy doesn't sell freaking bodysuits.

  70. K-Heart says – reply to this


    70

    They'd have to sue every clothing brand in the world then. Everyone has words on their ass these days

  71. natasha says – reply to this


    71

    GET OVER IT JUICY…ACTUALLY, BOTH YOU GUYS ARE LAME. YOUR CLOTHES ARE CHEAP AND UGLY.

  72. lin says – reply to this


    72

    victoria's secret all the way!! their clothes are cheaper, cuter, and are actually a lot better made than juicy.

  73. brainchild says – reply to this


    73

    I think they should put a logo right acoss the vagina that reads JUICY SNATCH. Then let's see what happens.

  74. sparkys girl says – reply to this


    74

    Hey, Perez, what about the $$ of us lovely old girls. I wear VS bras; someday may get the courage to buy their undies…and I'm a senior — but a hot one:)

  75. Emsie says – reply to this


    75

    I'm pretty sure University sports teams started that practice…

  76. KJo says – reply to this


    76

    Personally I could give 2 shits whether something is wrapped in the shape of lollipops, bon bons and ice cream cones. There are plenty other clothing stores with writing splattered across the ass. Who really cares?

  77. Miz moxie says – reply to this


    77

    VS all the way, fuck you juicy, you're just mad cause you dont have any more original ideas, although I must say Ill buy your purses.

  78. Yoyo says – reply to this


    78

    pa-lease… there are tons of companies doing this logo on the butt thing. some fitness brands have done this long before juicy. juicy is going after victoria's secret simply because they view them as a threat because they bite into the same demographic. i hope they get laughed out of court and have to pay legal expenses on top of that.

  79. louise says – reply to this


    79

    juicy - copying design SUCKS

  80. Nicole says – reply to this


    80

    Juicy Couture sells some fugly shit. I'm with VS?

  81. Shwauna says – reply to this


    81

    Victoria's Secret…..Seriously. My soccer team started putting our team name on the butts of our sweats like years and years ago.

  82. SWEETAZHONAAY says – reply to this


    82

    JUICY COUTURE ALL THE WAY BABY, don't mess with the G&P LOOOOVE them !

  83. babymomma says – reply to this


    83

    Either way, it's tacky. I've seen 8 year olds wearing that crap and I want to slap their mothers (of course, it was on Staten Island, Tacky Capital of the World - and Don't think I'm hating on SI, I live there my whole life, it's just a fact). Worse than the 8 year olds are their 35 year old mothers wearing the same crap because they think it's cute that they can fit into their 8 year old kids' sweats. I think the people they are marketing these items to (18-25) are the only ones NOT wearing them.

  84. Jen says – reply to this


    84

    That is the FLATEST ass ever! Attention should NOT be brought to it…reguardless of brand!!

  85. Megan says – reply to this


    85

    Vicky's. Putting words on the rear of pants isn't a Juicy original. I have shorts from dance/cheer competitions with words on the butt that were purchased over a decade ago. Juicy needs to put their big girl panties on a get over it.

  86. mandy says – reply to this


    86

    Yea, I am pretty sure I have a pair of cheerleading shorts from 1995 that says CHS on the butt. Is Varsity cheer brand going to sue Juicy? Just sayin. Plus, Juicy reminds me of Pamela Anderson. El Cheapo!

  87. janet says – reply to this


    87

    i think juicy and victoria's secret target different markets. juicy is slightly more upscale whereas victoria's secret sells their items at a much lower pricepoint. i dont think that theres too much direct competition there.

  88. Ashley says – reply to this


    88

    Maybe more people would buy Juicy if it wasn't so damn expensive. VS all the way!

  89. Dyketastic says – reply to this


    89

    If Juicy is going to sue Victoria Secret, then they need to also start suing all the universities and high schools that put the school name on the ass of sweatpants. It's just a stupid trend. Juicy needs to get over it.

  90. Jaely says – reply to this


    90

    VS is way more resonably priced than Juicy & almost as cute so VS!

  91. esaksyMAMA says – reply to this


    91

    RE: Tracy
    don't be hatin' b! You're just jealous you're not a fabulous mom like me, yes I wear juicy, not just the sweatsuits, yes, I bleach my hair. And damn I'm the best mom ever and my little girl who wears juicy too, thinks I'm the coolest mom around. Don't be jealous K!

  92. katie says – reply to this


    92

    VS … i mean if juicy werent so darn expensive people would buy more…

  93. Lauren says – reply to this


    93

    Uh, my college (Auburn University) was slapping it's name and logo across the ass of athletic shorts long before I ever saw it on a pair of Juicy velours/track pants. Does that mean Auburn can sue Juicy Couture?

    Whoever thought of this lawsuit has to be a moron — there are TONS of brands that put their logos on the back of pants. You can't copyright someone's ass.

  94. So What says – reply to this


    94

    I don't even like Victoria's Secret, because I think they make cheap crap, but Juicy is fooling themselves into thinking their the first company to put writing on the back of clothes - get real! I had a pair of shorts like that in the 80s.

  95. Maria says – reply to this


    95

    "Juicy" on the back of my butt? No. Buying either one of these overpriced pieces of sh…? Hell no.

  96. kathleen says – reply to this


    96

    Juicy- even though its for tweens now. There's nothing i loathe more than seeing PINK everywhere i go. not cute.

  97. JMH says – reply to this


    97

    VS clothing is made poorly and uses cheap material. Juicy has a right to be upset. VS sales have been down for a long time. That's why they can't afford Gisele's $10 million price tag.

  98. brittney says – reply to this


    98

    Victoria's Secret!

  99. Pam from C-town says – reply to this


    99

    VICKY SEEKS ROCKS!!! %&* that overpriced sweat shop JUICY trash

  100. oregonchick says – reply to this


    100

    Um, did Juicy pay royalties to BUM Equipment? As I recall, decades ago, that was what THEY did.

    That said, it looked stupid then, and looks stupid now. Might as well let Vicky's do it, too.

More comments: [1] 2 3 4 5 6 »