Get Off 'Er Ass

Filed under: Fashion Smashion > Legal Matters

Juicy Couture filed a lawsuit in Manhattan on Tuesday against Victoria's Secret for 'stealing' Juicy's idea of slapping a brand name on the backsides of sweatpants.

You know, cuz that's SUCH an original idea!

"The similarities are not inadvertent and are designed to capitalize on the success of Juicy Couture," says the Federal suit.

Juicy's also claiming that Victoria's Secret's practice of selling apparel wrapped in the shape of lollipops, bon bons and ice cream cones totally bites off the success of Juicy's Sweet Shoppe packaging.

Guess when money is at stake (i.e. the shopping dollars of the lovely young ladies), copying is NOT viewed as the ultimate form of flattery!

Whose side are U on, ladies???

Posted: Apr 30, 2008 at 11:27 am / Email this »

See All 579 Comments

579 comments to “Get Off 'Er Ass”

More comments: [1] 2 3 4 5 6 »

Lisa says – reply to this

1

first blah!
aime says – reply to this

2

VS!
tayp says – reply to this

3

juicy
first
daddio says – reply to this

4

Support clothing optional.
... says – reply to this

5

1
TexasMOM says – reply to this

6

Who cares
Megan says – reply to this

7

VS!!!!!!!!!!
Carrie says – reply to this

8

VS all the way!
Porterville CA says – reply to this

9

God I hate those clothes with writing slpped across the ass. It makes the girls wearing that shit look cheap.
!@#$ says – reply to this

10

victoria secret. fuck at least they make it affordable.
becca says – reply to this

11

maybe 1st???
Victoria secret!!!
Hgo says – reply to this

12

Victoria's secret is cuter and cheaper. No one wears Juicy anymore.
melissa says – reply to this

13

first
jaqy says – reply to this

14

love 'em both
TASH says – reply to this

15

FUCK JUICY…..EVERYONE DOES IT GO TO WAL MART AND ULL SEE THE SAME DAMN THING!!!!
Heather says – reply to this

16

I would buy either. What is the big deal. Most people will purchase from either store. How childish
Victoria says – reply to this

17

FIRST
and HOW long have words been printed on the asses of sweatpants? sorry juicy, but you're about 10 years too late to complain.
KDub says – reply to this

18

Juicy Couture all the way! VS is a cheap wanna be!
Nikki says – reply to this

19

WHO exactly is their market? Is it teens? No one I know in their late 20s or higher would wear something with a brand on their ASS! Especially if you have children. Can you imagine the moms picking up their kids at school with a brand on their behind! What a dumb trend!
hater says – reply to this

20

1st
Emma says – reply to this

21

juicy's. duh better clothes
mags says – reply to this

22

umh this is ridiculous. if juicy wasn't so expensive maybe people would buy it. the only reason they are filing a law suit is because they probably aren't making enough money. if they are suing Victoria secret, they might as well sue every other clothing brand imaginable for posting words on the ass of sweatpants.
hales says – reply to this

23

Victoria Secret all the way. Who'd juicy steal that idea from… Every high school sports team????
meeri says – reply to this

24

juicy is being ridiculous.
ariel says – reply to this

25

i think they both need to stop writing shit on the ass it looks trashy
bubo says – reply to this

26

FIRSTT?!?!?!
Sarah says – reply to this

27

Juicy all the way baby!
Mia says – reply to this

28

Victoria Secret!
Emma says – reply to this

29

thats ridiculous abercrombie and fitch have their names all over peoples asses why dont they sue them?
kelly says – reply to this

30

who cares?! they are both going to have to give it up and move on to something new eventually anyway.
Char says – reply to this

31

JUICY!!!
starxgirl8 says – reply to this

32

first, and doesn't EVERYONE put stuff on the ass of sweatpants? I'm pretty sure you can find that anywhere, and juicy wasn't the first to do it, they just did it a lot more than most people.
l says – reply to this

33

neither. this is dumb.
J says – reply to this

34

this is so lame! they make enough money as it is. corporate snobs.
meow says – reply to this

35

victoria's
Jess says – reply to this

36

victoria's! natch
Sarah says – reply to this

37

PINK!!!!
eric says – reply to this

38

um. no comparison.. Juicy Couture is way above the "run of the mill" VS. VS has always knocked off other "real" lables.
Ana says – reply to this

39

it's not that big of a deal…
i thought those WERE Juicy pants.
PINK87 says – reply to this

40

Thats dumb! Victorias secret has some much cuter designs anyways!
mdf says – reply to this

41

I'm on no one's side as far as this is concerned. Because wearing a huge label across your ass is just tacky. As a matter of fact wearing any kind of clothes with it's label emblazoned all over it is tacky. It just seems so juvenile as if you're screaming to the world "Look what I can afford." Gross.
kim says – reply to this

42

fuck juicy its all about VS…juicy needs to get over themselves
Sassy says – reply to this

43

Juicy's side. But whatev, if girls want to buy cheap knock-offs, that's their problem. Ewww. Personally, I'd be embarrassed to wear "Pink." It's not original. VS, don't you have any ideas of your own?
FlatulenceQueen says – reply to this

44

Your moms side, last night!
LAD says – reply to this

45

Victoria's Secret! FIRST!
VAGINA says – reply to this

46

VA JAY JAY
JustSayin says – reply to this

47

JUICY HAS A POINT!!
.
BUT PLEASE DON'T TAKE MY XTINA PANTS THAT SAY "STRIPPED" ON THE BUT! THEY'RE MY FAV!!
.
haha says – reply to this

48

such a baseless suit. the people at juicy couture are idiots.
Fat Bitch says – reply to this

49

Who cares i can't fit in any of there clothes any way.
Basi says – reply to this

50

VS All the way!!!!!

Happy Birthday to me!
Tracy says – reply to this

51

Re: Nikki – oh, moms wear them, rich moms who don't know how to dress themselves wear them. trust me, I used to work at a mall and we could always tell who the mom's from the rich area of town were because of their juicy sweatsuits. It's all the moms who also get plastic surgery and bleach out their hair and go tanning all the time, so you know, not REAL moms but still
Molly says – reply to this

52

JUICY JUICY JUCIY!!!
I hate knock offs!
jennybean says – reply to this

53

i absolutely adore juicy couture
MissD says – reply to this

54

I agree. They ripped it off.
Gia Jolie says – reply to this

55

NONE! That's just TACKY! I would NEVER EVER WEAR SWEATS! GROSS!!!
dladga says – reply to this

56

GO VS
esaksyMAMA says – reply to this

57

Juicy forever!! , f**k cheap ass victoria's secret!
SuperDezzy says – reply to this

58

Thats So stupid….. thats not even an origional F'in idea…
mikep says – reply to this

59

vicy secrets
ash says – reply to this

60

are you kidding me thats stupid as hell!!! GO VS!!!!
Kat says – reply to this

61

Who gives a S#!+? Those pants are 5 years out of style, and were shiteous when they were in style.
ekb says – reply to this

62

JUICY ALL THE WAY!!! - THE original!!!!!!!!
kelsey says – reply to this

63

perez- I absolutely LOVE the fact that I can be on this site, leave, come back just a few minutes later and there are new posts! way to be on your game… You fucking rock.
Nicole Bitchie says – reply to this

64

Victoria's! there stuff is way less overpriced than frekkin juicy couture..and its more comfy!
missy says – reply to this

65

VS!!!! The lawsuit sounds totally ABSURD!!!
yare says – reply to this

66

juicy!
ashley says – reply to this

67

juicy WAS first to putt wording on the butt of the track suit trend. and then everyone…trashy walmart labels included…worded their tracksuits, including victorias secret's launch and success of the pink brand.
emily says – reply to this

68

fuck that victoria's secret is way better
alice says – reply to this

69

Juciy. VS can have their cheap tacky clothes. At least Juicy doesn't sell freaking bodysuits.
K-Heart says – reply to this

70

They'd have to sue every clothing brand in the world then. Everyone has words on their ass these days
natasha says – reply to this

71

GET OVER IT JUICY…ACTUALLY, BOTH YOU GUYS ARE LAME. YOUR CLOTHES ARE CHEAP AND UGLY.
lin says – reply to this

72

victoria's secret all the way!! their clothes are cheaper, cuter, and are actually a lot better made than juicy.
brainchild says – reply to this

73

I think they should put a logo right acoss the vagina that reads JUICY SNATCH. Then let's see what happens.
sparkys girl says – reply to this

74

Hey, Perez, what about the $$ of us lovely old girls. I wear VS bras; someday may get the courage to buy their undies…and I'm a senior — but a hot one:)
Emsie says – reply to this

75

I'm pretty sure University sports teams started that practice…
KJo says – reply to this

76

Personally I could give 2 shits whether something is wrapped in the shape of lollipops, bon bons and ice cream cones. There are plenty other clothing stores with writing splattered across the ass. Who really cares?
Miz moxie says – reply to this

77

VS all the way, fuck you juicy, you're just mad cause you dont have any more original ideas, although I must say Ill buy your purses.
Yoyo says – reply to this

78

pa-lease… there are tons of companies doing this logo on the butt thing. some fitness brands have done this long before juicy. juicy is going after victoria's secret simply because they view them as a threat because they bite into the same demographic. i hope they get laughed out of court and have to pay legal expenses on top of that.
louise says – reply to this

79

juicy - copying design SUCKS
Nicole says – reply to this

80

Juicy Couture sells some fugly shit. I'm with VS?
Shwauna says – reply to this

81

Victoria's Secret…..Seriously. My soccer team started putting our team name on the butts of our sweats like years and years ago.
SWEETAZHONAAY says – reply to this

82

JUICY COUTURE ALL THE WAY BABY, don't mess with the G&P LOOOOVE them !
babymomma says – reply to this

83

Either way, it's tacky. I've seen 8 year olds wearing that crap and I want to slap their mothers (of course, it was on Staten Island, Tacky Capital of the World - and Don't think I'm hating on SI, I live there my whole life, it's just a fact). Worse than the 8 year olds are their 35 year old mothers wearing the same crap because they think it's cute that they can fit into their 8 year old kids' sweats. I think the people they are marketing these items to (18-25) are the only ones NOT wearing them.
Jen says – reply to this

84

That is the FLATEST ass ever! Attention should NOT be brought to it…reguardless of brand!!
Megan says – reply to this

85

Vicky's. Putting words on the rear of pants isn't a Juicy original. I have shorts from dance/cheer competitions with words on the butt that were purchased over a decade ago. Juicy needs to put their big girl panties on a get over it.
mandy says – reply to this

86

Yea, I am pretty sure I have a pair of cheerleading shorts from 1995 that says CHS on the butt. Is Varsity cheer brand going to sue Juicy? Just sayin. Plus, Juicy reminds me of Pamela Anderson. El Cheapo!
janet says – reply to this

87

i think juicy and victoria's secret target different markets. juicy is slightly more upscale whereas victoria's secret sells their items at a much lower pricepoint. i dont think that theres too much direct competition there.
Ashley says – reply to this

88

Maybe more people would buy Juicy if it wasn't so damn expensive. VS all the way!
Dyketastic says – reply to this

89

If Juicy is going to sue Victoria Secret, then they need to also start suing all the universities and high schools that put the school name on the ass of sweatpants. It's just a stupid trend. Juicy needs to get over it.
Jaely says – reply to this

90

VS is way more resonably priced than Juicy & almost as cute so VS!
esaksyMAMA says – reply to this

91

RE: Tracy
don't be hatin' b! You're just jealous you're not a fabulous mom like me, yes I wear juicy, not just the sweatsuits, yes, I bleach my hair. And damn I'm the best mom ever and my little girl who wears juicy too, thinks I'm the coolest mom around. Don't be jealous K!
katie says – reply to this

92

VS … i mean if juicy werent so darn expensive people would buy more…
Lauren says – reply to this

93

Uh, my college (Auburn University) was slapping it's name and logo across the ass of athletic shorts long before I ever saw it on a pair of Juicy velours/track pants. Does that mean Auburn can sue Juicy Couture?

Whoever thought of this lawsuit has to be a moron — there are TONS of brands that put their logos on the back of pants. You can't copyright someone's ass.
So What says – reply to this

94

I don't even like Victoria's Secret, because I think they make cheap crap, but Juicy is fooling themselves into thinking their the first company to put writing on the back of clothes - get real! I had a pair of shorts like that in the 80s.
Maria says – reply to this

95

"Juicy" on the back of my butt? No. Buying either one of these overpriced pieces of sh…? Hell no.
kathleen says – reply to this

96

Juicy- even though its for tweens now. There's nothing i loathe more than seeing PINK everywhere i go. not cute.
JMH says – reply to this

97

VS clothing is made poorly and uses cheap material. Juicy has a right to be upset. VS sales have been down for a long time. That's why they can't afford Gisele's $10 million price tag.
brittney says – reply to this

98

Victoria's Secret!
Pam from C-town says – reply to this

99

VICKY SEEKS ROCKS!!! %&* that overpriced sweat shop JUICY trash
oregonchick says – reply to this

100

Um, did Juicy pay royalties to BUM Equipment? As I recall, decades ago, that was what THEY did.

That said, it looked stupid then, and looks stupid now. Might as well let Vicky's do it, too.

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