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Introducing…..

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Very VERY exciting news!

Notorious blogger and "Queen of All Media," Perez Hilton, can now also call himself a 'designer.'

On Wednesday, Perez announced plans to introduce a clothing and accessories line, to be sold exclusively at Hottopic.com and in all Hot Topic stores nationwide.

Perez Hilton for Hot Topic will feature women's t-shirts, hoodies, accessories and footwear. Hilton, who's real name is Mario Lavandeira, said the decision to put his name behind a line of clothing and accessories seemed like a natural next step.

"2008 is all about expanding the Perez Brand," the blogger explained. "I talk about clothes all the time on my website. I have a good eye for what's hot and what's not."

Perez, who says his celebrity website, Perezhilton.com, is more popular than MySpace among women aged 18-25, said he can't wait to share his new line with fans.

Hilton's site has reached remarkable heights as a "go-to" for celebrity gossip, despite a consistency of snarky comments and crude drawings he is famous for inserting over photos of prominent and some not-so-prominent celebrities.

Hilton says the success of his website encouraged him to look beyond the boundaries of cyberspace.

"It seems natural to make products that my readers will love and hopefully some guys will rock it too," he said. "Some people might even call me a perfectionist, well that person would be me! I'm very passionate about my brand. I have extremely high standards and I like to get my hands dirty!"

The line, which debuts on June 6, will range in price from $1.75 to $46, and will include products like Gossip Gangster Flip Flops, Perezcious Pink and Purple Lip Gloss and P-Nasty Shades–just to name a few.

The celebrity blogger also plans to sell tote bags, socks and earrings, and says fans will even be able to buy their own Perez Hilton journal, so they can be as nasty as P-Nasty himself.

"I'm most excited to finally see on the shelves products that are good and affordable for my readers," Hilton said. "I actively sought out Hot Topic for that þreason."

And if you think Perez is following in the footsteps of other Hollywood starlets who seem to be attaching their names to anything and everything, think again!

"I keep seeing these lines from the likes of Lauren Conrad and Heidi Montag that give me nightmares," he says. "My brand will be very conscious of my audience."

Well, it wouldn't be true Perez style without a little dig at the end, now would it?

[Image by Rachel Worth via WENN. Special thanks to One Sunset and Lotus Vodka.]

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477 comments to “Introducing…..”

More comments: [1] 2 3 4 5 »

  1. Jess says – reply to this


    1

    I'd rock the plaid pants

  2. Trevor says – reply to this


    2

    LOVE IT. Work it, girl! It's good to finally have someone actually care about the consumer.

  3. Sarah says – reply to this


    3

    YAY first bitches!!

  4. me says – reply to this


    4

    the skull hoddie is totally cute. i'd wear it :-)

  5. Chipotle says – reply to this


    5

    But Perez, although you're not bad at picking good music (must help to receive prods from music executives), your clothing sense is odd, at best. Anyway, good luck.

  6. olive says – reply to this


    6

    congrats, perez! it's actually pretty cute!

  7. Michael086 says – reply to this


    7

    1 first

  8. cat says – reply to this


    8

    wow first

  9. sarah says – reply to this


    9

    and after all the shit he talks about celebrity lines. ha!

  10. kat says – reply to this


    10

    nice stuff

  11. Jake says – reply to this


    11

    Haha, you're a fat loser

  12. Here We Go Folks! says – reply to this


    12

    Step right up, step right up! Get yer sweat shop goodies here while they're hot!

    Too bad "we" are so full of "ourselves." "we" certainly don't have an eye for fashion when it comes to "our" own clothes now do we?

    Next will be the perfume line.

    Earn it while you can I guess.

  13. its pariss says – reply to this


    13

    first bitches wooo

    the line looks v TRASHY may one say but artistic

  14. Amy in the UK says – reply to this


    14

    Congrats Perez!!! I can't wait to see it, buy it and wear it.

    Nice to see your dreams coming true!!
    Keep being the superstar that we all know you are!!

    xx
    a

  15. Meri says – reply to this


    15

    ARE YOU FUCKING SERIOUS. ALL WE NEED IS ANOTHER CLOTHING LINE

  16. marion m says – reply to this


    16

    first!

  17. Marielys says – reply to this


    17

    First!!! CoNgRaTssss Te lo mereces :)

  18. Here We Go Folks! says – reply to this


    18

    What name are they labeled under?

    Magilla Gorilla?

    Grape Ape?

    Frankenberry?

  19. asdf says – reply to this


    19

    first

  20. sherry says – reply to this


    20

    LOOKING GOOD PEREZ!!!!!!!!!!!!!

  21. OliZ says – reply to this


    21

    congrats 2 ur new clothing line, perez!!! the right shirt kicks azz…it's hotttt!!!

  22. Mel says – reply to this


    22

    Yay!

  23. perezhilton rocks says – reply to this


    23

    Wow them clothes look so great perez ,im deffently buying that hoody yum yum yum xxx

  24. WOW! says – reply to this


    24

    Great News! Design clothes for beautiful plus size women too! Because we LOVE You.

  25. dee says – reply to this


    25

    well, it seems as if your doing what you mock other so called "celebrities" for doing…"expanding their brand"…makes sense…people who take your journalistic talents to heart will surely flock to your merchandise, which I'm sure will be of the highest quality (barf)…considering your keen insights when it comes to fashion in general (see all the uproar you cause when fashion commenting…with people telling you you have your taste up your well worn ass), Id say this shit will sink quickly…even the dollar stores won't touch it. but you are living the american dream, fatty.

  26. Brenda says – reply to this


    26

    wow!! i hope yours is soo much better than heidis!

  27. natalie says – reply to this


    27

    You're a smart guy Perez. $$$

  28. jessica says – reply to this


    28

    jumped the shark

  29. eliza says – reply to this


    29

    1

  30. grace says – reply to this


    30

    first

  31. Jenn says – reply to this


    31

    SOOOOOOOOOOOO excited perez!! LOVE YOU!

  32. jansen says – reply to this


    32

    wow, how original. ANOTHER clothing "designer"

  33. l.casablancas says – reply to this


    33

    Perez is looking good…you have inspired me to start working out !!! i dont know if i would wear the color combos but im sure there are other people who will be able to pull it off! cant wait to see the other pieces

  34. Ch33bz says – reply to this


    34

    honestly perez, this is way to hipocrite EVEN FOR YOU

  35. jack says – reply to this


    35

    He is cute. He is now dating some hot girls he met through 'million airefrien ds com'. Rumor? Believe it or not! Is he looking for a serious relationship or just for fun?

  36. Arelis says – reply to this


    36

    i must say… i kind of like it.

  37. amanda says – reply to this


    37

    I can't wait!!! I love perez!

  38. Rocksye says – reply to this


    38

    Wow! that's so cool! I'm so proud of you Perez!

  39. chant says – reply to this


    39

    lol wtf

  40. Tamala says – reply to this


    40

    Congrats…make funny t-shirts!

  41. Rob says – reply to this


    41

    www. myspace . com/darvoset

    KICK ASS BAND!

  42. Chris says – reply to this


    42

    You've officially jumped the shark.

  43. KatieB says – reply to this


    43

    You only get to sell out once. I guess this is it.

  44. fag says – reply to this


    44

    at the end of the day you are like the rest!
    first

  45. Sassy says – reply to this


    45

    Sweet! That's AWESOME! Congratulations!! Those plaid pants are amazing!

  46. c says – reply to this


    46

    how could you sell out like that? you are becoming the epitome of your work.

  47. KaRa in KINGSTON, ON says – reply to this


    47

    Congrats Perez!! I can't wait until we can get our hands on it!! SOOO EXCITED!

  48. hypocrite says – reply to this


    48

    I FIND IT FUNNY HOW YOU TOTALLY HATE ON AVRIL, YET YOUR FASHION COMPLETELY SCREAMS AVRIL! LOL

  49. stacy says – reply to this


    49

    I likey!!
    Will they be available in the UK?

  50. Nichole says – reply to this


    50

    Hey, I actually LIKE THAT! That's what the young kids are wearing. I love that hoodie. Hot Topic suits you… I don't mean that as a bad thing! :)

  51. lucy says – reply to this


    51

    i dont get you perez,

    you go on about lauren, hedi, mel c's clothing ranges and say how shit they are (well, they are) but you say that no self respecting 'celeb' should have a clothing line, or that really its 'wannabe' stars who are just looking for ways to get more money for when they go down the shitter, and your doing EXACTLY THE SAME, YOU ARE A HYPOCRITE!!!!!!!!!!! seriously, you have changed so much, dont call yourself P-NASTY because youre just P-THETIC!!!!!!!!!!!!!!!!!!

  52. Serious Claire says – reply to this


    52

    Congrats, PH. I love how you are holding mannequin boobie in the photo, btw.
    However, just like "Here We Go Folks!", I too am concerned about the prodution conditions of your line. Are you using sweat shop labour?

  53. melissa says – reply to this


    53

    Good LUCK AND CONGRATS! VERY EXCITING!!! Now, what about TORRID? big girls need cute clothes too!

  54. Andrea says – reply to this


    54

    LOVE IT!!!!! I'm SO gooing to buy A LOT of your clothes, girl!!!

  55. WGAS says – reply to this


    55

    What's printed on the shirts? Cum drops falling out of your mouth, or dicks being shoved in your ear?

  56. Shannon says – reply to this


    56

    That skull hoodie is really cute, but to be honest it all looks a little "Avril Lavigne-ish". I have a problem with the t-shirt with the gun on it though..you have been posting recently about all these accidental shootings and you even post in bold letters "GUNS KILL" isn't that a little hypocrital and irresponsible?

  57. Hope says – reply to this


    57

    I LOVE IT! I can't wait! I will proudly sport the Perez brand!

  58. Taylor says – reply to this


    58

    Enough with the 3rd person shit, Perez. Come on.

  59. coldinthenorth says – reply to this


    59

    I hope he makes them in PLUS sizes because I am sick of other "designers" only making clothes in small and XS!!

    Is it going to be available in Canada???

  60. Man says – reply to this


    60

    You've gotta be kidding me, what's the difference between THIS and what Avril Lavigne wears?? You dress like a fat rainbow brite, and you even promote Agyness Deyn, of all over-rated rough models. What the fuck do YOU know?

  61. KEYSHA says – reply to this


    61

    I'm so proud of you! I will definately support your new line..rockin' it fresh to death everyday!

  62. AnguillaGyal says – reply to this


    62

    Why would you put guns on your clothing?!?!?

  63. Your conscious says – reply to this


    63

    Retailers and garment manufacturers are accountable for the conditions of workers who sew their clothes. Do your part to end sweatshops!

    Clothing with a union label can ensure that the garment was not made under sweatshop conditions. Unions enable workers to establish collective bargaining agreements with factories that outline the conditions that workers and management agree to.

    Look for the union label. Would you put your name on a piece of clothing without knowing the conditions it was made under?? Come on, Perez!!

  64. Randi says – reply to this


    64

    DANG Perez! Your body gets smaller while your name (and your honkin' wallet!!!) gets bigger! I'm really proud of you…like you're a personal friend of mine or something…and know what? Ima peel off some of my just-for-Mama money and get me some flip flops! You look beautiful, Sug! Keep up the hard work!!!

  65. Nikki says – reply to this


    65

    I can't wait!!!!

  66. heidabelle says – reply to this


    66

    PLEASE….make the shirts, hoodies, etc. REAL long. Ya know, not short so it rides up and shows my baby fat. The longer styles (to the hips or longer) are definitely cool and comfortable. I'd buy yo shit fer sure!

  67. hrc says – reply to this


    67

    WOW … You are a FUCKING IDIOT … I am now officially over you and instead of telling people how funny you are, liked I USED toI be telling them what a twat an SUPER-HYPOCRITE you are!!!!
    WHAT SHIT PEREZ!!!!

  68. devilgirl says – reply to this


    68

    Hey Perez, it looks like something Avril Lavigne would wear.
    Guess I can't shop at Hot Topic anymore.

  69. carly says – reply to this


    69

    you'll make money off this so i don't blame you for doing it..
    but you look like a total asshole, too for all the shit you talk on everyone else for doing it. and i don't understand how its any different from lauren or heidi? what you said didn't explain it at all. you were just talking.. it meant nothing, i'm embarassed for you.
    but you will make money so thats good. i guess.

  70. Danny says – reply to this


    70

    Im sorry Perez, but you really can't pull this one off! You don't know anything about fashion. Its not as easy as it looks! Im a little bit insulted by your attitude towards it.

  71. jabelfox says – reply to this


    71

    Are you fucking kidding me?

  72. steph says – reply to this


    72

    ew fkn ugly ass emo clothes. no thanks

  73. rich git says – reply to this


    73

    They look like they were designed by an 8 year old

  74. perezfan says – reply to this


    74

    what a jerk, you make fun of everyone else and their enterprises, but then have one of your own. I like the stuff, but agree with others, why the gun? Talk about no moral responsibility!! YOU talk the talk but do not walk the walk. What a hypocrite. you are becoming too commercial. I hardly like you anymore. YOu are not humble enough. Thats when we really loved you.

  75. times3fam says – reply to this


    75

    Now you were just complaining about all these celebrities who had fashion lines. You are such a hypocrite……

  76. ugly ass shizz says – reply to this


    76

    OMG, Perez. For all the haterade you spill on others about their clothing lines, it sure takes big brass ones to start your own line. I don't know whether it's incredibly stupid or just brave. Whatevs.
    I just never thought I'd see a clothing line that would make Heidi's look good. LMAO!

  77. Ann says – reply to this


    77

    Totally makes me not want to come to this site anymore.

  78. gg says – reply to this


    78

    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY!
    SO GAY! GAY! GAY! GAY! GAY! GAY!

  79. ♥Elisa♥ says – reply to this


    79

    Sorry Perez…but these clothes are soooooo ugly!! ewwww….. they look really cheap and just 12 years old girls would wear them…ewww…

  80. Kayla says – reply to this


    80

    Good luck perez!!! I hope the line does well.

  81. Luxus says – reply to this


    81

    Re: Randi

    Your comment is so cute, you totally represented my meaning! GO PEREZ, YOU ROCK!!!!! :-) ) WE LOVE YOU

  82. Teany says – reply to this


    82

    Well, you are officially a total sellout! I will still probably stop by Hot Topic to check out your stuff though…

  83. ky says – reply to this


    83

    That shit looks like something Avril w/e her name wears.

  84. F.Y.I says – reply to this


    84

    Umm Perez not to be rude but did you go to design school for 4 yrs if not leave the fashion up to the pros because to be honest you really don't have an eye for fashion…you're just trendy…and trends fade fast.

  85. big girl says – reply to this


    85

    Perez, as a bigger guy, will you recognize the larger women out there and offer your line in plus sizes?

  86. Paloma says – reply to this


    86

    CONGRATS PEREZ

  87. ldobermann says – reply to this


    87

    It's very Avril Lavigne.

  88. Eye for Clothing? says – reply to this


    88

    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!
    "I have a good eye for what's hot and what's not."
    Oh that's the funniest shit evah. Your taste sucks gay balls!

  89. kikikiki says – reply to this


    89

    Oh Perez, you are extremely unattractive.

  90. rZa says – reply to this


    90

    and you put GUNS on your shirts, why?
    way to cross over to the complete sell out side.

  91. Heidi says – reply to this


    91

    Yay!! When is it coming out!

  92. MM says – reply to this


    92

    Homeless chic…

  93. kate says – reply to this


    93

    ew. who helped you design this shit? avril lavigne?

  94. jessica says – reply to this


    94

    perez, I know i have said this before, but now we are officailly breaking up……its not me, its you.

  95. la loh says – reply to this


    95

    FUCKING SELL OUT.

    Perez turns into Lauren Conrad…just please…I don't need to see your fucking beef curtains

  96. TK says – reply to this


    96

    Why would you put a huge gun on your shirt when yesterday you had 'guns kill' on one of your postings? And what's up with the charitable donations postings lately? I don't mind reading about non-celebrity news here and there, but don't push your political and philanthropic agendas onto us, like you care about anyone but yourself! How much did you give to charity last year in comparison to what you earned from all the radio, advertising, and whoring yourself out to VH1?

  97. POET says – reply to this


    97

    THANK U P-NASTY FOR MAKING AN AFFORDABLE CLOTHING LINE!!!! I SHOPS AT HOT TOPIC ANYWAY…SO I AWAIT THE CHANCE TO SHOW OFF UR NEW DUDS CONGRATS!!!! PS MY MAGAZINE WANTS TO INTERVIEW YOU AND HAVE YOU AS A POSSIBLE COVER…WHERE/WHO SHOULD OUR INQUIRY GO TO?

    MUAH* POET

  98. NYLTNA says – reply to this


    98

    Perezito at those prices I'll buy some pieces from you. Just keep it real with your fans and we will support you. If you put crap on gthe shelves we WILL let you know

    MUAH!

  99. nooo says – reply to this


    99

    LOL, I won't be caught dead in a Hot Topic.

  100. NOoooOO...they got you too! says – reply to this


    100

    Puh-lease..please DON'T SELL OUT PEREZ. TREAD CAREFULLY!!
    THEY ZOMBIES HAVE BITTEN YOU!….lol.

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