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Failing!

Filed under: TV News > Media Minute > Gossip Girl

cwdead.jpg

Thery're gonna have to work harder next season!

According to the Wall Street Journal, the home of Gossip Girl, the CW network is tanking.

The CBS/Time Warner co-venture lost 28% of its target audience of 18 to 34 year olds so far this season.

And, its ratings during this month's "sweeps" period — the all-important measure upon which future advertising rates are set — are down about 22%.

According to an insider, if things don't turn around dramatically one of the big partners is going to walk away.

The WSJ also points out that part of CW's problem is that the demo its targeting spends a lot of its leisure time on the internet. Good for us!

And, the Writer's Strike probably hastened the departure of the demo from traditional TV to the net.

Any of you youngins have advice for the suits?

[Image via WENN.]



813 comments to “Failing!”

More comments: [1] 2 3 4 5 6 7 8 9 »

  1. lauren says – reply to this
    1

    FIRST>

  2. bloosh says – reply to this
    2

    first!

  3. Val says – reply to this
    3

    Well the show's not good anyway, there's no advice to give them but START LOOKING FOR WORK.

  4. ag says – reply to this
    4

    count people who watch online! i'm in college and that's how i get caught up on gg.

  5. T says – reply to this
    5

    Figures

  6. jessica says – reply to this
    6

    have they ever thought that most of the stuff this show is crap, since they dropped gilmore girls i don't watch anything on that network!

  7. lovely says – reply to this
    7

    i wanna fuck chuck bass.

  8. JMillz says – reply to this
    8

    oh wow..i was gonna work @ the cw..glad I didn't :)

  9. Jenna says – reply to this
    9

    GOSSIP GIRL SUCKS!
    Only good thing about The CW is Supernatural!
    Dawn O. needs to be fired! That's the only chance of The CW going bankrupt.
    It's only been a year and a half, and she singlehandedly destroyed a new network… amazing.

  10. jenny says – reply to this
    10

    Well I know I stopped watching all those shows!
    FIRST!!

  11. anony says – reply to this
    11

    i would say the problem is Georgina…She's a horrible character, a horrible actress, and just all around makes the show suck!! Get rid of her!

  12. LA LA says – reply to this
    12

    THE SHOW IS PERFECT BUT THE EPISODES NEED TO BE O N L I N E
    A LOT OF PEOPLE SPANNING VARIOUS DEMOS (MALE FEMALE TEENS TO LATE 20S) LIKE THIS SHOW AND WANT TO WATCH, BUT WHEN ITS CONVENIENT FOR THEM, END OF STORY.

  13. Lol says – reply to this
    13

    Epic fail.

  14. eeeee says – reply to this
    14

    third. lmao

  15. Wyann says – reply to this
    15

    Yeah instead of trying to make more millions, invest some of hundreds of millions the suits have into charities and help places like Sudan, dump shits.

  16. canadalovesperez says – reply to this
    16

    FIRSTTTTT! I LOVE THAT SHOW!!

  17. mallory says – reply to this
    17

    i agree. alot of people watch it online, and thats important

  18. GG says – reply to this
    18

    FIRST

  19. SheL says – reply to this
    19

    One Tree Hill is waaaaay Better. :]

  20. josh says – reply to this
    20

    first

  21. SAM says – reply to this
    21

    uhh maybe not being so superficial.
    actually have some interesting plots…..

  22. Diana says – reply to this
    22

    I love Gossip Girl!
    First!

  23. ROB UK says – reply to this
    23

    put ads in the streaming, and let people from all over the world use the cwtv streaming.

    that will cut down the thousands of downloaders slightly, and make em a bit more mular

  24. regine says – reply to this
    24

    they should apply the neilsen ratings online. the staggering amount of viewers online will definitely give the advertisers something to think about!

    also, if they decide to make the shows viewable to all countries, they'll see that they could be making BILLIONS.

    I say they have to find a way to advertise online. That's the ONLY way.

  25. Princess Aurora says – reply to this
    25

    tell the ratings to change from tv ratings to internet ratings.

  26. Caity says – reply to this
    26

    Yeah, i have a suggestion. You shouldnt have cancelled Veronica Mars. Idiots.

  27. cookie chick says – reply to this
    27

    They never should have cancelled Veronica Mars. Obviously they're making stupid decisions.

  28. anna says – reply to this
    28

    Gossip girl rocks! but i think many people don't watch the CW because they canceled a bunch of good shows and there's nothing htey can do about that.

  29. Ray Ray says – reply to this
    29

    if they drop gossip girl, the cw will have no reason to live…so they better keep that show strong and advertise it in places a lot of our generation looks…like facebook…or on here!

  30. hmm says – reply to this
    30

    DON'T STRIKE! If sag and or aftra strike, networks + actors are screwed

  31. gavin says – reply to this
    31

    make the shows more easily accessible on the internet. I watched GG on the internet and now that you dont post the episodes any longer to your site I have quit watching. I dont care enough to purchase them from iTunes…

  32. Suggestion says – reply to this
    32

    Make the shows better.

    I used to love Smallville and I have no idea what happen to that train wreck.

  33. Chelsea says – reply to this
    33

    I love love gossip girl I am married and pregnant and still can not get enough of that show I don't know why other people aren't watching it =(

  34. joseph says – reply to this
    34

    they should count the viewership from online. i mostly catch up on shows online and the CW took down full episodes because they think it would give better ratings.

  35. Kim says – reply to this
    35

    I have advice: stop dumbing down your programming! It's insulting. The CW treats viewers like they're in middle school, with unbelievably absurd storylines.

  36. fylo says – reply to this
    36

    top 100 hehe

  37. G says – reply to this
    37

    Better get your act together because I want my gossip girl. I don't really care if its on the internet b/c in Canada they don't let us watch the episode on their website since we don't live in the U.S

  38. Keren says – reply to this
    38

    the only thing thats making them lose money is they DONT PUT THE SHOW ONLINE ANYMORE!!!!!!!

  39. madison. says – reply to this
    39

    since gossip girl's come back, its been all about serena. the truth is, serena is a boring character. plus, blake lively is a subpar actress at best. and chuck, the show's most interesting character, in my opinion, isn't in every episode. they need more blair and chuck and less serena, jenny and dan. oh and they have to get rid of vanessa because her character is completely useless. georgina is also a character that gets old really fast, im totally over her storyline. as of right now, the only characters of interest to me are blair and chuck and lily and rufus. i think its kind of sad when the parents have a more interesting storyline than the kids. just saying.

  40. brittaney says – reply to this
    40

    The ratings for most shows are down, no ones watching tv. And CTV in eastern canada is no longer airing the show. that's ALL of eastern canada missing from it's ratings.

  41. j says – reply to this
    41

    BRING BACK THE O.C. BITCHES!!

  42. 702girl says – reply to this
    42

    Gossip Girl is awesome!!!!!!!!
    Loads of people watch it online or just record it!!!!!!!!
    Don't cancel it too!!!! That channel is reduced to Dr. Phil and Judge Judy.
    Don't cancel Gossip Girl!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  43. BRING BACK VERONICA MARS says – reply to this
    43

    I promised to not watch the CW ever again since they cancelled Veronica Mars & I haven't since. The only way I'd watch it again is if they brought back Veronica Mars.

  44. alex says – reply to this
    44

    I think they really need to put it back to wednesdays at 9. I know that for me, its hard to get home in time to watch the show some times.

  45. j says – reply to this
    45

    i don't feel bad for these idiots. thats what they get for getting rid of all the good shows when the merger first happened. most of those canceled shows had cult followings. which means a fanbase that will stick reguardless of things that get you sidetracked like the internet. but is the demo. going to take time out of their leisure schedules to catch new shows….nope

  46. Gossip Girl Here... says – reply to this
    46

    … your one and only source into the scandalous lives of Manhattan's elite. I think the time change was a huge mistake. I'm in the "target audience" group and 8:00 on a Monday is not good. Later, also Wednesday, is much better. Thursday would be a good day too. I think the change of time in general also just threw people off the schedule. It really is a great show and I think people still really love it. They should just change the time slot!
    Also, while on a less important note, the actress who plays Georgina is really bad. Not only are all the other characters acted much better than she is, they are also way more attractive than she is.
    xoxo

  47. abby says – reply to this
    47

    i don't know if these points would matter or not,
    but a) the show hasn't been airing the same time in Canada as the states. It's on Tuesdays and is behind a couple epis
    and b) a lot of people are watching it online (obvious i know)

  48. jane says – reply to this
    48

    WEDNESDAY NIGHTS ARE SO MUCH BETTER FOR TV THAN MONDAY NIGHT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!WEDNESDAY NIGHTS ARE SO MUCH BETTER FOR TV THAN MONDAY NIGHT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!WEDNESDAY NIGHTS ARE SO MUCH BETTER FOR TV THAN MONDAY NIGHT!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  49. meghan says – reply to this
    49

    PUT IT ONLINE AND COUNT THE ONLINE VIEWS!!!!!!!!! THAT IS WHERE MOST OF THE VIEWERS ARE AND I REALLY DON'T WANT TO THE SHOW TO BE CANCELED!!!!!!!!!!!!!!!! I think that most of the people can't watch it when it is on tv and I really don't see why they can't have enough brains to count the online views. If they did they wouldn't have a problem at all. It is so simple which is why the must not of thought of that but if they would look at comments on their own site and on other sites they would see that a lot of people feel the same way.

  50. lily. says – reply to this
    50

    hmm…maybe the time slot change.
    it used to be on wednesdays, but now its on mondays.
    so maybe it doesn't fit into a lot of people schedules anymore.
    i don't know.

  51. Sofia Johansson says – reply to this
    51

    Well start by changing target group, how many 30 year olds want to watch high school kids in New York? I could only guess that they're not very interested in seventeen year olds. If they were to change their target group to 15-25 I'd say it wouldn't look the same. plus the good point written previously; count online watching.

  52. Catherine says – reply to this
    52

    The CW is a network that is known for not having that great of shows in my area, until recently when Gossip Girl came on, so I think that if GG went on another channel like ABC or MTV they might get better ratings. Although One Tree Hill and Americas Next Top Model are amazing, it just doesn't get as much publicity as other channels.
    Maybe that's just my area but who knows!

  53. Mike says – reply to this
    53

    Get the show off that getto, low class network would help…Great show, great writers…The network sucks and know one knows what channel it is on.. Fox needs to take it on.. Same situation as the show Savannah… Bad network…

  54. Christian says – reply to this
    54

    They have their programming all wrong. They're targeting towards strictly females, which is ridiculous and unconventional (In earning viewers.)

    They need to cut back commercials and start doing some revolutionary shit to their programming on the internet. Get Tyra Banks to start writing new material for them, since ANTM is their number one rated show.

    Hopefully 90210 lives up to all this hype.

  55. Simone says – reply to this
    55

    PUT IT BACK ON CTV.
    GOSHHHHHHHHHH.

  56. Syun says – reply to this
    56

    Well if people in my demographic are spending more time on the internet why not post the show online.

  57. daniellle says – reply to this
    57

    the shows only been doing bad since they changed it from Wednesdays to Mondays
    like a lot of people didn't know they switched, and teenagers have a lot more stuff to do on Monday's rather than the middle of the week.

  58. yeah yeah says – reply to this
    58

    Yea, charge advertisers more and put the full show up on the Internet instead of taking it down…since there were more ppl watching it online instead of TV. Morons!!!

  59. Meg Cool says – reply to this
    59

    episode 17 was amazing! if you ask me the show is just starting to heat up. and the only reason its ratings are down is because of how long the writers stroke was on!! people have forgotten what time and day its one.. or didnt even know it was back. heck i have had to watch ti online cause i never remember. but nonetheless still AMAZING!

  60. christina says – reply to this
    60

    They need to put Gossip Girl episodes ONLINE!!!!!!!!!!!!!!
    I would totally watch it then.

  61. kAAtie says – reply to this
    61

    all the black people stopped watching once the shows became more for white people.

    you know black people loved upn.

  62. Hey Suits says – reply to this
    62

    Hey suits! Go fuck yourselves you fuckity fuckers! Bring cursing and nudity to primetime TV and you'll have an audience. Ass-gobblers.

  63. amanda says – reply to this
    63

    i used to watch this show like when it was on i think it was wed but now its on monday at the same time as greek and i prefer greek

  64. Lo. says – reply to this
    64

    Maybe the network could put full episodes of the show…like the cool shows online. They only put the lame shows that no one else watches online. And no one watches ANTM because it's very low class and rather cheesy. Maybe if they aimed more at a classy clientel and not some over sexed, low knowledge audience they could draw some viewers in. (But then again, I'm just 18 so what do I know?)

  65. Jessica says – reply to this
    65

    I really hope if GG gets tanked on CW it gets picked up by another network.I think they just need to make people more aware of what the series is about.

  66. jen says – reply to this
    66

    it is on at a crappy time! it is a good show but i used to watch it online when i had free time!
    and bringing back gilmore girls would be good!

  67. kate says – reply to this
    67

    Yeah, They need to air the show online as well as on tv. I would definatly watch Gossip Girl online, its actually a really good show and I watch it every week!! And the writers strike fucked everything up, fuck the writers they get paid so fucking much already! and fuck tv. I only watch 3 shows a week instead of hours of tv a day. my shows are 1. Gossip Girl 2. Desperate Houswives and 3. Greys Anatomy.

  68. G says – reply to this
    68

    well i think they shouldnt have had 2223 months before continuing the show… plus changing the time
    people basically lost interest

    xoxo

  69. JW says – reply to this
    69

    I love the show but I can never watch on Monday's at 8. How about a better night and a later time?! I am perpetually searching for it online to watch.

  70. CANADA NEEDS CTV! says – reply to this
    70

    WHO EVER said CTV IS NO LONGER SHOWING GG ESP IS MESSED! CTV IS THE BIGGEST CANADIAN CHANNEL MANY PEOPLE COULDNT WATCH IT YOU DUMBO!

  71. JC says – reply to this
    71

    I happen to know several late 20's and mid 30 yr olds who watch this show and love it. Stop trying to appeal to one demographic, those of us who grew up on 90210 etc do still love these shows. Chuck is awesome, so is Blair. Serena is great but they started making her too wishy washy with Georgina back, and that just sucked. And Jenny is a pill. Rufus and Lily are fun to watch and one of my favorite parts.

    Real reason it's tanking right now?? The idiots moved it to MONDAY! There is TOO much competition the last few months on mondays. Even the people at TV Guide have pointed that out and they love the show. Wednesday is duller then dirt and needs that show and OTH back on it stat. But we all know they moved it because of AI, it would have been killed even more if it went up against that show.

    The suits at CW and Fox are notorious for having itchy trigger fingers with shows, they move their shows around like most people change underwear. And THAT my friends is why shows lose viewers, no one knows when it's on or it falls on nights they can't watch it.

    If they put it back on Weds in the fall season I'm sure they'll watch the ratings rise again, the show is awesome right now honestly, even despite Georgina(yeahhh not digging her or MT).

  72. Ronnie says – reply to this
    72

    It pissed me off when they took canceled Gilmore Girls…the only show with some Latino representation…what's up with that!? Gossip Girl is the only show aimed at women (sorry Supernatural and Smallville) and it's too tweeny for me (27 y/o Hispanic female)

  73. L says – reply to this
    73

    Part of the beauty of gossip girl was that it was online. Unlike any other show, most of the fans would watch it online. As soon as CW got rid of that, ratings were down. I'm not surprised by this at all. PUT IT BACK ONLINE!!!

  74. $lvGossipGirl$ says – reply to this
    74

    They cant possibly think that we are going to be on their time schedule just to watch their shows. It doesnt work that way anymore, everyone has to work 2 jobs to pay for their gas, & food, and then expect us to pay for cable & TIVO too, please! Bring it to the web and get over yourselves suits, you are here to entertain so … entertain, or watch us go to your competition.

  75. AA says – reply to this
    75

    Make the plot and characters exactly like the book series its much better!

  76. masha says – reply to this
    76

    Yes. Have your network stars ACTUALLY WATCHING TELEVISION on the shows. I swear, everyone on GG is on their iMac or their Blackberry. Have them sit down in front of a TV. Maybe it'll strike a chord with the audience.

  77. S says – reply to this
    77

    I don't have the time to watch it on TV anymore. I watch it whenever I can on surfthechannel.com

  78. barbs says – reply to this
    78

    re invent it leave gg tho.lol have serious shows fire dAwn cancel oth. hire someonme thats works for abc

  79. boo boo says – reply to this
    79

    Even though the CW isn't putting their episodes online, there are plenty of websites you can watch the shows on. Ratings are naturally going to down because of that. Now a days, if you have the option of going out to dinner or watching Gossip Girl, you'll choose going to dinner because you know that the latest episode of GG will be put online the next day. If the network was somehow able to count all the views that their shows got on those websites that illegal stream the shows, their ratings would be just fine, if not great.

  80. Lola says – reply to this
    80

    They should have this entire first season actually turn out to be some horrible dream sequence and then FOLLOW THE STORY LINES OF THE BOOKS AND QUIT WITH ALL THE STUPID OLD PEOPLE STORY LINES.
    THE BOOKS WERE AWESOME. THE TV SHOWS FAIL.
    I didn't miss the first few episodes and then when I realized they made Dan a retard instead of a cool indie, chain smoking, black coffee drinking rebel that was it.

  81. Andrea says – reply to this
    81

    They shouldn't have cancelled Gilmore Girls or Veronica Mars. They're reaping what they sowed.

  82. Katie says – reply to this
    82

    LOVE the show… but they need to STOP SPILLING THE BEANS BEFORE THE EPISODES AIR!!! If they tell everyone what is going to happen and to which character, then no one will watch!!!

  83. lauren says – reply to this
    83

    put the new episodes on the internet.. its ridiculous that they take them off. and hellooo. why do they have it on mondays. mondays are days that mostly all sororities and fraternities meet. our meetings can be 45 minutes to 2 hours long and they start at 7… and are not like half of the people watching all these amazing shows in college. and half of the people in college ar