This Is Not A Joke
Filed under: Film Flickers > Wacky, Tacky & True
What started off as a "joke" is turning into reality.
At a recent press screening for Ben Stiller's new comedy, Tropic Thunder, a funny commercial for a fictitious energy drink called Booty Sweat was shown before the film.
The fake energy drink also appears throughout the movie.
Now, for the first time ever, a movie studio, Paramount, is going to license the fictional brand as a real brand to help promote the movie. (Some companies have done this, but only long after the movie premiers and they study the market.)
Booty Sweat should be hitting stores later this summer!
Michael Corcoran, president of consumer products at Paramount Pictures, says "Not to my knowledge has this ever been done before. We're very excited, because it has the potential to live for quite a while, well beyond the film."
The movie will be released on August 15th.
The drink has been licensed to the novelty-products firm, Boston America Corp.
It will debut the drink at stores like Hastings and Hot Topic, as well as online on Amazon.
Will U go buy some Booty Sweat?
Hopefully it doesn't taste like ass. No pun intended.
mmmm…mmm gots to get me some booty sweat
first!
1st!
booty sweat.. ahhhhh.. refreshing!
I'd buy it just to see how it tastes like. If it's good, it's good!
eat me
This was done with the Simpsons movie "buzz cola" and other foods
You're supposed to like the taste of ass. Just ask Kobe..
zz I luv energy drinkzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
So classy
Interesting name…I will buy it if Booty Sweat tastes good. I brought Sum Poosie and it actually tasted delicious
willy wonka was supposed to release a chocolate bar consecutively with the release of the movie (the original movie) but there was a fault in the recipe. but now there are willy wonka brand candies in every candy store. not exactly an original idea.
Oh joy!! I can't wait to try ittt!! Wait, will it have caffeine?!
I hope it doesn't taste like ben stillers ass.
i have a big fat juicy sweaty booty…..and my boyfriend looovessss it….
Yay for all the moms that have to explain this to their preschool aged children. The world is becoming a pervert's wonderland…
I'm sorry but that is the best name ever for an Energy Drink. I'm going to buy it just so I can walk around the city with the can in my hand.
that is just plain old ignorant. "URBAN" markets should be offended
Only assholic morons buy energy drinks.
stop supporting te madness people. Wake up to how simple minded this is before its to late
hahah i can't wait for this movie
Re: tifff –
Agreed!
I hate when proper people in higher up jobs try to sound "urban". It just sounds stupid as hell! The description just sounds like Jamie Kennedy's character in "Malibu's Most Wanted." Just plain stupid and ignorant!
really, really c'mon what'z next, vajayjay juice! lol
of course i love booty sweet…mmm delish lol
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
Whatever happened to coffee?
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
I'll buy it just so I can say I did and post a picture of me drinking it on my blog for that weeks Half Nekkid Thursday post. You do know what Half Nekkid Thursday is don't you?
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
—
You dumbass. Paramount released a drink called Slusho before Cloverfield came out to sell in 7-11 stores to promote the movie. This is NOT the first time this has been done. DO SOME RESEARCH BEFORE YOU POST CRAP LIKE THIS PLEASE.
this is the dumbest sounding description I have ever heard. It's idiotic and border line racist. Why is it "brotha" this and "pimp" that? I mean what is the demographic for this bullshit. Honestly I only see white folks buying so why is it using black slang? Seriously, we have plenty dumb shit on the market is there really a need for this silly ass drink and it's ridiculous ass product description. WTF
yea, i am definitely getting me some booty sweat- urban edition, later this summer!
haha how funni
itll probably taste good
Foul
Armpit sweat? Sooooo what.
Japan have a drink called POCARI SWEAT too
Hot Topic will probably sell just about as many of these as they do your clothes…
so ur tellin me in 2 months when u see this at the gas station ur not gonna try it???? I will
SIMPSONS movie did something like this, too, before the movie!!!!!!!
this is ridiculous, I WONT be trying this bullshit, i feel like the description alone:
"Delicious and bump up struttin' energy drink that will pump up a brotha's ass right-pronto. This swill will crank yo' metabolism up skippin' right over jiggy to straight G-pimp level, word to your mutha. Brothas will be layin' down the 2-3 on the wiggy jig focusing the energy flow into cold-face benjamins that will fill yo' pimp pockets to burstin'. Damn straight! Booty Sweat will keep a brotha pitchin' straight game all night to the baby-dolls."
is racist and INSULTING to any intelligent persons good sense
uh, WTF? i live in atl and NO ONE talks like that. you can tell some 50 year old marketing exec came up with how they THOUGHT "urban" people talk. LMAO SHAWTY
LAME. Hasn't been done before? What about the Simpsons coming out with Squishies and Duff and Buzz cola to promote the movie? Hell even ICP has done it–they made a joking energy drink commercial in an album that they now sell.
NOT ORIGINAL HA
w w w w i n n e r s u s e d r u g s c o m
Paramounts publicist Debbie Slatkin announced last mont in The LA Times that the studio will be marketing via product placement Viaga ib the new Judd Apatow movie about comics called Stand Up. A doctor working closely with the writers, Dr Rand Pink wanted the drug to be represented in a proper fashion because it is a drug He also pointed out that one marketing executive at the studio who would not reveal his name told Pink they were going to hire people with boners to pass out the pills at the theatres premier but without medical histories there could have been ethical and legal problems. The national theatre association was worried about a lot of "here have some popcorn/dick in a box" indecent exposure situations with such an erect audience
You would know PEREZ!!
"Hopefully it doesn't taste like ass"!!!
Actually, some years ago, there was supposed to be a movie about a fictional musician Chris Gaines. And before anything was ever filmed they had Garth Brooks record a cd acting as the character. But they dropped the movie idea altogether and so Mr. Brooks looks kinda crazy bc no one knew what was going on and why he became Chris Gaines.
I'd drink it.
Perez
this is not the first time
the original Willy Wonka and the Chocolate Factory was supposed to be called Charlie and the Chocolate factory , but they changed the title from the original book name to Willy Wonka because they were releasing Willy Wonka bars in conjunction with the release of the movie
lolllllllllll
The drink for mindless sheep.
Let me guess, if you buy a can of Booty Sweat at Hot Topic you get a free pair of hot pink plastic gangsta Perez Hilton flip flops and 40% off of a skull and rainbows hoodie…Great marketing strategy, sell you product at Hot Topic.
The original Willy Wonka promoted the bar before the movie. They had a new chocolate, didn't have a name, worked out a deal to make them called WONKA BARS and boom!
Another great marketing ploy. Geesh! The general public is so naive. I just can't believe the crap that's pumped out from Ben Stiller, Will Ferral, Adam Sandler, and everyone just eats up this garbage while these people are laughing all the way to the bank. What a society we've become. The wealthy are making a profit off our moral decay…thanks to the media. Why these movies are even relevent brings up a lot of questions about us. Sad. This money-making ploy was all very well planned, and that's sadly become the bottom line here in America. It's disturbing to see people act like sheep.