Vogue's Down But Elle's Up!
Filed under: Exclusives! > Fashion Smashion > Media Minute > Anna Wintour
Vogue's revenues are falling downwards, but its main rival,Elle magazine, is whistling a different tune!
Sources reveal exclusively to PerezHilton.com that Elle is about to have its biggest September issue ever.
At 420 pages, they're up 6.6% from last year.
It's the BIGGEST issue they've had, ad page wise.
Plus, their August issue is the fourth month in a row that they BEAT Vogue in ad pages.
Why is Elle kicking Vogue's ass in advertising sales?
What say you, fashionistas?
Anna Wintour's gonna have some explaining to do!
[Image via WENN.]
Posted: July 22, 2008 at 7:00 pm
FIRST
hooooooooooooo
um who the fuck is that?
wow. surprising…
i love elle!
relatable and relevant content vs old and stuffy copy more suitable for a previous era is the reason for elle's success and vogues thumbs down.
damn i was 2nd
anna wintour rules!!!
ACCORDING TO ME … ELLE AND VOUGE BOTH ARE SECOND TO HARPERS BAZZAR!
first? (((:
As a young ladywho works in fashion, I have to say I find myself picking up Elle over Vogue. Vogue is pretentious and stuffy and don't have relationship articles. Saying that, Vogue will always be the end all and say all in Fashion, so they or Anna will not be going anywhere anytime soon. The Devil shall prevail.
3rd hopefully! Proj Runway sha.
I can totally understand how Elle is doing way better than Elle. Their layout is fresher and appeals to more people. (my opinion) Vogue seems like it lacks content, its just blah nowadays. Way to go Elle!
THAT BULL NOSED BITCH LOOKS LIKE SHE'S BEING STRANGLED BY AN ANIMAL. DOES SHE THINK SHE LOOKS HOT IN THAT FUR? TALK ABOUT OLD FASHION! 80 YEAR OLD HEARTLESS BITCH! TAKE OFF YOUR CLOWN MAKEUP TOO!!
Vogue may be fashion-forward, but it's stuck in the past. Elle is now.
Re: … – Anna Wintour is the editor of Vogue, loosely based on Meryl Streeps character on 'Devil Wears Prada' DUH! You shouldnt be commenting on this thread if you dont even know that! She's kind of a bid deal! Personally, I'd rather read Harpers Bazzar, mostly and East Coast (N.Y.) fashion mag. Vogue is not exclusive, everyone and their mom reads it! Blugh!
Anna's playing "got your nose in her hand'" Hee Hee
cause elle is way better. vogue is getting too pretentious lateley.
Re: tanta – I meant to say how Elle is doing better than Vogue!
I hate Vogue, everyone reads it! EVERYONE! It's annoying, even Abercrombie wearing high schoolers who know nothing about fashion. Elle is more fun and relaxed, but for fashion you guys should only read Harpers Bazzar. I dont want to wear what EVERYONE wears because they all saw it in Vogue and all bought it the next day, yuckkkkk!!!!!!
hee hee 4 20
Elle Mag is way more interesting to read….insightful articles, great photography, etc. Not just about fashion, but it does include a hefty amount. Vogue is too wordy and full of useless ads.
People want magazines they can relate to. Elle does fashion on a real person level. Vogue is out of everyones league. While it is fun to look at the runway shows, people want fashion that they can actually get their hands on.
Perez do you know any good WART remedies? I'm sure you've got plenty on your ass! IF ANYONE KNOWS ANY GOOD ONES REPLY PLEASE!!!!! I want it removed before next week!!!!!!
Anyone else think she looks like a bull? Bitch has got a huge nose, looks cross eyed and looks like she wants to kick the shit out of someone (wearing a walmart shirt).
Vogue is totally irrelevant in my life. Caring sooo much about expensive fashion these days is as obnoxious as driving an SUV.
who gives a shit about this pointless shit.
With the economy in the shitter, Vogue is too pricey $$$ and Elle is more realistic.
bitch has got NO STYLE
Obviously
she's wearing a fur coat. who the hell stills wears that shit
probably took 500 innocent animals to make her look that stupid : (
UH-OH
SHE'S A RAGING BULL!!!! Watch out she's going to ATTACK!!!!
Re: wtf – Fashion is not just "fashion". It the clothes you and I wear that make up society. The actions you impose in public reflect the clothes you wear, then the mannerisms you make are directly associated with the clothes on your body. If you are clean cut and conservative you are less likely to be hassled by a cop than if you are young and black and your hat's real low. It happens. Fashion matters because of that. People stereotype the "fashion" you choose and that is how "fashion" affects everyone, non-Vogue readers and Vogue readers alike.
Damn! That woman has a BIG nose!
I read an article about Joe Zee who work over at Elle. While Conde Nast, who publishes Vogue, has a queue of towncars, sleek office interiors, and throws money at every thing that walks through the doors, Elle is more grounded.
Simple offices and editors who take the subway. In my opinion, the Elle crew love fashion just as much as Voguettes, but they know it's all just clothes.
how come all these old ass bitches are in charge of magazines and other fashion stuff?? DROP DEAD GRANNIES!!!!
OMG. SHE LOOKS EXACTLY LIKE BABY BOP FROM BARNIE!!!! I'M NOT TRYING TO BE FUNNY. JUST SCROLL UP AND REALLY LOOK AT HER FACE, YOU WILL KNOW WHAT I MEAN. hahahaha!!
the covers!
who has elle had? rihanna and mary-kate. vogue? nicole kidman, gwyneth, sjp, boring, boring, BORING! get some hip young people or at least better photos for the cover!
Re: Karen – No Meryl Streep's character in the movie is loosely based on Anna Wintour. Having problems with causality?
After working in publishing for 20+ years, I am not surprised at all that Elle is beating Vogue in ad sales, content and consumer interest. Vogue is severely outdated in all of the above. Anna needs to bring in a new fresh perspective to her publication. I think it still has potential but major changes need to be implemented to keep her advertisers and readership satisfied.
Anna wears the most over the top fur coats. Ugh she is so annoying. I dont think her fur coats are classy they get tasteless after shes seen wearing then for the 1,897,986,777,592,509th time in public!!! Stop with the fur coats Ana, PETA hates you, and so do I.
EXCLUSIVELY TO PEREZ HILTON?!?!? THIS WAS ON NY MAG YESTERDAY DUMBASS AND I EVEN WROTE ABOUT IT IN YOUR COMMENTS.
Elle is just better and a lot easier to relate to.
That terrible Gwyneth cover in robot-mode sent shock waves. It's downhill ever since.
i think elle is up b/c of project runway- nina garcia is being fabulous and pulling in more and more fans. people are eating it up and changing to elle.
Perez quit posting shit that no one cares about.
Elle kicks a** because of Ask E Jean. She ROCKS!!!!!!!!!!!!!
Who wants to buy a 420 pages of ads!?!?!?
you people are so dumb! lol
What animal did she steal that fur coat from? Probably looked better on the animal. Actually, you know what it suits her well because she already looks like an animal.
test
69!
Anna needs to give up the fur. Have you looked at an american Vogue lately? Yawn!!!!!
I got the issue with Sarah Jessica Parker on the cover, and it was dullsville. Reading about fashion is soooo boring … reading about fashionable street trends and interesting funky people is way more fun. Maybe Elle is doing that.
it's all thanks to project runway!
I read both, but I prefer Elle. The articles are better and the fashion is a good mix of high end and accesible.
That NOSE!
Perez, do you really know anything at all about the publishing industry? I'm going to bet probably not much. Just because they are up 6.6% doesn't mean they are exactly rolling in the dough with this issue. It depends on the rate that the ads were actually sold at. Currently Elle charges $121,950.00 for a full color 1-time ad (via their 2008 rate card). Very seldom do advertisers actually pay rate card. Regular advertisers that have been with the magazine for a long time, usually pay much lower rates that have been grand-fathered in. Regulars will also get a break on price if they advertise outside of their schedule. New advertisers will generally get a break for being a new or 1st time advertiser. So, just because they are up 6.6% in size does not mean they are up that much in revenue. In fact, I highly doubt it. Maybe you should compare ad revenue $$ instead of comparing ad pages. They are not the same. Perhaps your "sources" should give you a crash course in how the magazine publishing industry actually works. Then maybe you could give factual information to your readers. Hope I didn't use too big of words for you to understand.
it probabkly gas to do ith the fact that elle was $3.99 to sub scribe for a whole year trough a website back in November! I pesonally prefer Vanity Fair and Harper's, but would subscribe for anything that is on such a sake- including Allure, Glamour and Marie Claire. I spread the news and all my 10+ coworkers subscribed for that low of a price. I would have subscribed for Vogue too, had they given me such a discount. Oh and the Mary Kate Issue SUCKED!
I buy Elle instead of Vogue because Elle has realistic fashion views for people who don't have millions of $$$$$$$. Vogue is more of a fantasy type fashion mag.
I personally don't buy Vogue anymore because of its lack of diversity. They place the same "type" of boring, older white celebrity on the cover for each issue. The editorials are boring and shot with the same models. They are going to be pissed at Vogue's Italia's sales for the historic all-black issue, but I think diversity should be rewarded. That's not to say Elle is that much better. They also choose the same type of boring cover choices, but I guess those choices are faring better with audiences now because Elle usually picks younger, more relevant choices in pop culture (Rihanna was on a few months ago, as opposed to Gwenyth Paltrow for Vogue).
Honestly, like her or not, I'm assuming Nina Garcia's presence on Project Runway has helped boost Elle over Vogue. Vogue is the Bible of fashion mags, but to the tweens that watch Project Runway Elle is more digestible. Anna needs to PR once it moves to Lifetime!
Take away all the ad's and all will have is 10 pages of nothing. Anyone who wastes their money on these dumb magazines should put it to better use. I wonder how many trees are cut down just to print these ridiculous magazines.
very cool perez. *yawn*
I am tired of all the celebrities on the cover of Vogue for the past 8 years. Bring back Models! It's gotten very boring.
Raisin Face is new diva of fashion editing. Give her the job.
Re: Angel – Well said.
Elle RULES!!! Joe Zee RULES!!! I've been following that man's work since his W days and he knows his stuff. He's made Elle cool, young, relevant and fashion forward again. I would read anything he does and what he's doing at Elle is 100 times better than anything at Vogue. Which has gotten even too old even for my mother. Try again ANNA!
Re: cindy – Rasin Face should SO take over Vogue. She knows Hollywood. In leiu of Vogue ad pages being down, I'll post my favorite Rachel Zoe quote. Says Zoe, "Anna Wintour is one of my heroes, but they say that I’m more influential. As great as it is, Vogue won’t change a designer’s business. But if an unknown brand is worn by a certain person in a tabloid, it will be the biggest designer within a week. When I worked with Nicole [Richie], there were things that she wore that designers had to remake for another season because there was such demand.’’
420i love itanna wintour knows whats up
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
PeReZ E@t My ShIt.
420
i love it
anna wintour knows whats up
Vogue is for the Rich elite. I stopped buying it when I was old enough to realize that. I used to think it was so neat to read a Vogue when I was a teenager and then as I got older, graduated college, had a job and started buying my own clothes, I realized I couldn't afford the cute $4000 Dolci and Gabanna dress or the $500 Jimmy Choos. Then they have this section of Rich solcialites that I have never heard of or never laid eyes on. It's like, who cares? Elle is made for the rest of us who can't pay a gazillion dollars for some awesome purse that is going to be out of style in six months.
Re: Karen – sorry but we're all not fags nor their hags - some of us are upstanding moral christian people with more on the brain than sex and bad fashion
elle is just better. the editorials are better and the artices are better
This industry does not need to be causing this much of a hype. It's a magazine people! EDUCATE YOUSELFS!!!! don't let the world pull you down with this evilness, come to your senses u freaks!!!!!RIOT!
OH MY GOSH, Anna is sooooooo UGLY, she's absolutely hideous looking. That things called Anna is not only scary looking, she also is WEARING FUR. Animals need their skin more than she does. Maybe karma is finally catching up to that evil lady.
VOGUE is an institution. Just becuase Elle is doing better with their numbers, does not mean it is doing better in the fashion world. Obviously 90 percent of the population cannot and will not ever be part of the industry. Vogue focuses more on society, fashion and major influences. Elle is definitley NEVER going to live up to the royalty of Vogue in the fashion world, it is meant more for entertainment. I will always give my respect to the one magazine that has ALWAYS influenced how we dress in such an artistic and beautiful way without getting too "teenybopper".
As the man, I would feel more comfortable being spotted reading Vogue as opposed the Elle simply b/c Elle sounds more feminista and I avoid that like the plague
Re: Punky – Are you referring to Hollywood? Thats offensive. I am Christian and Republican, what does that have to do with fashion? Fashion is an art, get over it. It is 2008.
Project Runway?
elle is up because of PROJECT RUNWAY! i know personally i never really looked at elle till i started watching project runway… since they kept mentioning it everytime they mentioned Neeeenaa Gawcia
ummm, vogue needs some fresh cutting edge ideas.
anna needs to look at all the foreign vogues
(i.e. british, hellas, nippon)
Rhinoplasty anyone? I'm allowed to say it, I had a nose job.
Anna Wintour is tired, her approach to fashion has become just as tired and her application of that approach to Vogue is outdated.
THAT WOMAN IS VILE LOOKING! SHE SHOULD BE LOCKED UP IN A CAGE FOR 2 REASONS:
1. SHE LOOKS LIKE A WEREWOLF
2. SHE WEARS FUR, WHICH MAKES HER IRRELEVANT AND A SELF CENTERED (HOW MANY POOR ANIMALS DIED FOR THAT COAT, STU PID BEAT CH)
3. HER MAGAZINE SUCKS - WHO WANTS TO READ ABOUT SJP, GWYNETH, ALL THOSE RIDICULOUS HOLLYWOOD RETARDS
ANNA WINTOUR SHOULD BE FIRED. SHE IS A COW.
Not that anyone cares but…
I have been subscribing to Vogue, Elle, Bazaar, and W magazines for years now. I have recently decided that I need to cut back on the mags and Vogue is the one I've let go. Reason being that as a 30 year mother of two, I don't feel that Vogue is relatable anymore. There are too many starlets and youngin's on the covers and article that seem more fit for Seventeen magazine. There's my two cents. For what it's worth, Elle is next on my nix list. I will never let go of my W!!!!!!!!
Re: Alexa – Alexa you are soooooo right.
what a doooche.
hated by all she employs:
ur karma gonna git u momma.
Re: wart –
Go to a dermatologist and have them freeze it off. Make sure you numb it with some over-the-counter medicine before or it will hurt like hell. There will be a blister.
I had one frozen off of my lip when I was a little kid without any numbing medication. I can still remember the pain. It was worth it, though.
I thought that was Mischa Barton!!!
Vogue is having set backs from manufacturers to advertise in their magazine because their guidelines to correlate with their magazine are stricter.
Americans are tightening on their budget and its speculated that for this upcoming winter things are going to clench a bit more.
This year readers will see discrepancies between both magazines because Vogue will most likely stick to their guns while Elle will be well inviting to affordable manufacturers…as they have been doing.
I don't buy it because of the fur.
It's called content-vogue has too little article and too many pictures- while it has always been higher fashion- its becoming too remote in its content for the average readers- and the fashion being less accessible (visually) to the average reader than let's say the fashion in elle or glamour- ends up being not interesting enough of a magazine to buy.
Vogue needs a major overhaul. Elle is a much more interesting magazine at this point. Better articles, better layout. Sometimes I don't even pick Vogue up because lately I go through it and end up reading nothing…it's boring!
oh please vogue is ten times better
how is this even possible
Blah, blah, blah… The fashion industry is just stringing along a lot of wannabes. Buy this, look like this, wear this, oh wait, that's out, now buy this… Spend your money on a lot of expensive "stuff" so the designers (who couldn't care less about the minions who buy their "stuff" - they do care that you spend $$$$. They wouldn't want to EVER have to spend more than 2 minutes in your presence) can be fabulous.
The math is simple, Elle is cheap, therfore their print ads are much less expensive than those in found in Vogue. So… with Americas economic failure (yes I am being sarcastic, its not that bad y'all, use some public trans buy store brand milk and shit is the same as always) in order for Vogue to regain their dominance, they must match their competitors ad pricing, or just tough it out… everything is cyclical, remeber that everytime you pay $100 to fill up your SUV's gas tank….
Vogue should dump Anna and bring in Carine Roitfeld!!!
Re: YUCK – hahaha AGREED!!!
Maybe it's karma b/c she's such a fur whore. www.FurIsDead.com
Re: lol – I know, that NOSE, JEsuS ChRisT!!! It is like two craters directly into this woman's brain.
Elles editorials are better than vogues! Clothes, styling. Elle is young and fresh, Vogue is stuck in the past.
is this your way of telling us that magazines no longer have anything but a whole bunch of crap to put in themselves any more?
Re: Frank – Thank you! But i'm wayyy too scared to get it frozen off!!!! Anything else?? HOW DO YOU GET RID OF WARTS, PLEASE?!?!?!?!
I can understand why - Vogue has been awful lately. The latest issue with Nicole was the only one I've picked up in awhile, where as Elle has been having me pick up their issues more and more lately.
American Vogue has become nothing but pictures, and not always the best ones. Elle knows that its articles have to be engaging and informative, too, where as Vogue seems to be letting itself become… trash.