50 Cent filed a lawsuit against Taco Bell on Wednesday.
What's the beef?
The rapper claims the fast food chain made him the star of its hip-hop themed ad campaign without his permission and (more importantly) without paying him a fee.
50 Cent, whose real name is Curtis Jackson, accuses the Mexican-style fast food chain of "diluting the value of his good name" and employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the chain, said the lawsuit, filed in Manhattan federal court.
"Without seeking or obtaining Jackson's authorization, defendant Taco Bell made him the star and focus of its nation-wide advertising campaign by using his name, persona and trademark to promote Taco Bell's business and products," court papers said.
The lawsuit accuses the chain of disseminating a letter, addressed to 50 Cent, that encourages the rapper to change his name to "79 Cent," "89 Cent" or "99 Cent," the lawsuit said.
The letter was designed to promote the company's "79-89-99 Cent Why Pay More" campaign, while avoiding the multimillion dollar fee the rapper might have charged to use his name, the lawsuit said.
The letter was eventually sent to the rapper, but only after it had been circulated to reporters, the lawsuit said.
He's mad at Taco Bell for sending a letter????
We're not a lawyer, but….
What they did was a publicity stunt, sweetie.
His lawsuit seems to be trying to squash Taco's freedom of speech…and publicity stunting!
What do U think about the situation????
[Image via Mavrix Online.