'Green' Fad Not $elling
Filed under: Media Minute
Looks like Hollywood and the media might have effed things up a bit, just as 'serious' environmentalists had feared they would according to a new report.
When 'going green' became the cause of the moment, the true greenies worried that 'green' was in danger of becoming a fad. As a fad, important environmental messages would be classified as, gasp, pop culture.
There are signs that the environmentalists were on to something.
The New York Times reports that the advertising industry is pulling back from green-themed marketing, having "grasped the public's growing skepticism over ads with environmental messages".
Additionally, 'green' themed magazine issues are not selling well at the newsstands.
For example, Time's Earth Day issue was the newsweekly's third-lowest-selling issue of 2008 so far at 72,000 copies sold. A typical issue of Time sells about 93,000 copies.
The 'fad' must have done some good, though?
Are y'all at least a little more Earth friendly?
[Image via WENN.]
1st!!
Poor Al Gore
Even though you are an Obama-cocksucker Perez, it's nice to se you taking shots at Gore.
My God! Did Al Gore eat THE EARTH?!!??!!!
Part of the problem is that to be more "green" costs more. Buying organic is not cheap. Changing out all your light bulbs is expenive.
damn al gore getting fat
yea it caused a lot of dopes to by Priuses and other trendy cars. Ha…wait till they need to start dumping those batteries, talk about polution…ha!!!
If any had a brain they would have bought a VW diesel and retrofitted it to run on cooking oil or whatever. it would much more enviromently friendly and get better milage but the leemings in Hollywood never thought of that
Of course, Al Gore turned it into a trendy cause that sheep celebrities made worse. Celebs such as Brad Pitt and Angelina Jolie would show up to these trendy functions via private jet! Now how much does that pollute the earth? Ridiculous and laughable.
new???
You're a fad Mario. When are you going away??
no
GLOBAL WARMING IS A HOAX!!!!
THATS BECAUSE ALL THE MAGAZINES HAVE THE SAME BULLSHIT IN THEM!! Instead of telling us what causes global warming (WE ALREADY KNOW) and to change our stupid lightbulbs (WE ALREADY HAVE) how about informing us with more products we can buy and where we can get them!!!!!!!!!! I have every single magazine on GW, drive a prius, unplug everything, use eco friendly soaps, stopped using plastic bags, etx, BUT THATS ALL….WHY? BECAUSE THEY HAVENT GIVEN US ANYTHING NEW TO WORK WITH!!!!!!
I WOULD BE HONORED TO BE A PALLBEARER AT YOUR AIDS-RIDDEN FUNERAL PEREZ!!!!!!!!!!!!! CANT WAIT TO SEE THEM LOWER YOUR ELEPHANT ASS INTO THE GROUND SOOOOOOOOOOOOOOOOOOOOOOOOOON!
I would love to be more earth-friendly if they could make it affordable, especially in this market. Literally everything that is "organic" is double or triple the price of its regular item. People can't afford it in this economy. Same goes for the cars. Not only are they way more expensive, but if you buy the car and parts break down down the road, their parts are more expensive than on a normal car, so in the long run you don't save that much money at all. Of course the point is to help the planet, but not if it's going to make me bankrupt. I do however, take my own reusable bags to the grocery…although I don't notice anyone else doing it when I'm there.
Fuck the Trees and Fuck Global warming. I'm going to lose my home, my job, and my family because this nation is spending over 20 billion dollars a month to finance a war so War-Mongers like Cheney can retire to their man-made Dubai islands. So it gets 1 degree hotter every 20 years, turn up the air conditioner you fucking tree-huggers.
P…..dont knock the prius… I get 60 miles to the gallon, over 500 miles with ONE tank (and its an 8 1/2 gallon tank) and spend less then 100 bucks on gas a month……Its more helpful than you think and if you take care of it, the battery is fine……My brother spends $900 to get the same mileage I do on $90. Its better than nothing……
It's us who can die not the Earth… People need to suck it up and start making a change.
fuckin al gore i hate all that goddamn green propaganda shiznit. he's a fat ass douche bag.
anyway.. it's time i go hang in my idling SUV with the A/C cranked and the windows down
GORE IS A FRAUD AND HIS ENVIROMENTAL, FULL OF PROPAGANDA MOVIE, SHOULD HAVE NEVER EVEN BEEN AN OSCAR NOMINEE! IT'S MY B-DAY, DO ANY OF YOU FUCKTARDS WANT TO WISH ME A HAPPY BIRTHDAY!
It's always a good idea to be sceptical of marketing. It's marketing, after all. When people have good habits, it's easy for them to judge what products are really "greener" and which aren't.
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I bring my own bag to the grocery store, my own cup to Starbucks (.10 cent discount adds up), try not to order food to go to cut back on waste, of course, recycle and walk to work or take the bus. None of these things are very drastic, but it all helps, much more than getting glossy advertisements in my mailbox about how "green" some wasteful, unnecessary product is.
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I'm more impressed with products that feed into my normal habit to cut down on the waste use for packaging, etc. than those that start up add campaigns about how green they are.
Al Gore is a hypocrite. His energy bill is more now than it ever was and he's made $100M on this "mission" of his. He is the father of all liars. Remember the internet that he invented, him and Tipper and Love Story. Believe me we need to be taking care of our planet, but not be given advice by some loon flying all over the country back and forth in jets telling us not to use gas. The planet's weather has gone in cycles for as long as they can track it, ice age = no carbon fuels, floods, on and on. Are we contributing to it, you bet. What we need to do find a way to unload the monkey on our back as a nation from having to be held hostage by the fuel-rich arab nations. No offense to arabs, but we need to become less dependent on oil which is going to take years. We created this monster with our monster SUVs, we need to deal with it, but not take Big Al's word for anything.
Maybe it isn't from the celebs promoting it, maybe it is because people are starting to finally realize global warming is a bunch of BS.
All the green fad has really done is add misleading labels and statements to products that aren't really much better for the environment or naturally-made at all (like Clorox Greenworks, and tons of food products). It's a huge sham and rip-off. Besides, most normal people can't afford to go green; if you do it right, it costs a fortune.
I think the issue has been that companies with very little environmental commitment have co-opted the "green" message for marketing campaigns and the audience has become suspicious of ALL "green" messages because of that. But, I think it is totally a GOOD THING that going "green" is becoming part of pop culture and is the new cool thing to do. Seriously, being wasteful and "trashy" is so yesterday!
PS - Love you Perez.
Maria at www.righteousrestyle.com
People don't want to know what is happening to the earth. If they don't read about it, if they don't know about it…then the earth is fine. People don't want to take responsibility. They want to think everything is OKAY!
The green "fad", with celebrities jumping on the bandwagon, carbon credit bullshiz (a panacea for the rich), and politicians emitting hot air on the subject (too bad we couldn't harness it) obstructed the real message about what is happening in terms of pollution and climate change. The most positive development is that gas prices are rising to the degree that people are forced to reduce their consumption. This is the only way to get people to change their habits. The solution is simple: consume less. People will only do that if they are hit hard in their wallets.
No it's not a fad! My grandmother was born in 1896, I grew up with her reusing and recycling EVERYTHING! She was raised not to waste. When I was a kid, milk came in glass bottles, that were reused. Coke came in glass bottles that were reused. It is the way the world worked before plastic was invented. Paper is the easiest to recycle. Start small. MAKE IT A HABIT!!
Re: Trish –
You don't have spend money to be more environmentally conscious. In fact, conserving is a much better way to go than buying all kinds of new "green" things. It is actually pretty easy. Drive less. Turn your lights off. Buy less new stuff. Buy secondhand and vintage everything as much as possible (this is a very green action that most people overlook). Instead of buying something new, restyle something that you own.
And, most importantly, talk to others about what you are doing.
Maria
www.righteousrestyle.com
Going Green is a HOAX! its all just made up crap that the democrats try to use. We should never listen to Al Gore because he is so full of shit. If you want to hear the truth listen to Rush Limbaugh. Rush is a genius he'll tell you what's really going on.
TEAM LIMBAUGH ! (yeah that's right & I'm 15)
What, is Al Gore running out of cash? Poor guy. This "Green" movement will go down in history as one of the biggest scams EVER!!
awesome. stop promoting going green cause you aren't making enough money off of it. this world is full of douches and no one gives a fuck that it's lettyb's birthday so stop trying to tell the world because you share your day with like a billion other people NO ONE CARES
First of all going green is a bunch of bullshit.
It's pathetic to listen to all you dumb ass democrats who actually believe in it.
I'm an American and being an American gives me rights. I'm not going to friggen change all my lightbulbs and turn of my A/C just cause some douche tells me too. Al Gore is so full of himself, its ridiculous how much money he has made off of this. He tells us to go green while he's riding around in his jet putting more pollution in the air. Dumbass !
I don't know why you Democrat Liberals believe in this shit ?
oh yea that's right cause your Democrats and you morons !
i dont see enough people took any of this green shit seriously! its diffucult for a people with a failing econmy to spend more on greenier items when non- green are cheaper. i had always questioned what i put in the trash and would question my parents as a child on why we throw some things away that will rot or worse for hundresds of years in land fills. i save to recycle so much crap that i dont have nearly as many garbage cans as neighbors on trash day. this is where its frustarting is that i think people need to be educated on what we should throw away. we were shown to just toss and forget and its wrong. literally you have to question evrything you throw away. so sad none cares abt gores meassge.
PEOPLE SAY THEY CANT AFFORD TO BE GREEN. you can, because if any price of anything you truely want goes up, you will still purchase it. EX: Gas! after spending all your money there….none left to be green?
^ your morons
Al Gore is a hypocrit and alarmist!!!!!!!
yea that's right no one cares Dube cause its a bunch of bullshit ! you must be a democrat
More people are aware now - at least, it paved the way for people who "go green" to be more accepted - it's important b/c people aren't embarrassed to bring their own bags to the store, or stand at the dumpster sorting recyclables. For me it has added benefit - I'm really cheap and reuse teabags etc - if I say I do it for the environment, suddenly it has cache.
If one says they need more to work with, maybe they should go online do research themselves - Environmentalism is not about being a lemming as the other commenter said. If you're really pissed about organic food costs, grow veggies at home - Or spices - get a $3 basil plant - you have it forever.
Going truly environmental costs less - get a bike - take public transport - move into a smaller apartment closer to where you work - you're rent may be more but you save on transport and property maybe property taxes - make your own cleaners with lemon juice and vinegar… There is an endless list of things to do but people have to stop assuming they can only go green in sexy ways offered at Whole Foods - think outside the damn box!
If it sounds like too much work and u think the government should be do more (b/c truly if they made a few small regulations regarding corporate involvement, sweeping changes would make it so you didn't have to do as much everyday), then nottom line is, get involved politically or shut the hell up.
My family is absolutely trying to do our part:
1. When it's yellow, let it mellow
2. Trader Joe's re-usable shopping bags
3. Changed all regular light bulbs out to new flourescents
4. Installed drought tolerant landscaping and weather-sensitive sprinklers
5. TURNING OFF household lighting when not in use
6. Keeping thermostat to 78 degrees during even the hottest weather
7. Re-using water to water plants, like when you cook noodles
8. Using environmentally friendly cleaning products such as vinegar, baking soda, etc.
9. Shorter showers
10. BUYING ORGANIC
11. Planting fruit trees
We do more, but I don't want to bore you. Probably already have. Anyway, it's easy.
going green is not a hoax. when gore shows the worst that can happen it is supposed to inflict some kind of fear into us. so we act more immediately. since everybody thinks its a hoax, what he presented to us will just slowly happen. you might not be alive for it, but who cares then right? why not preserve the earth for your children.
al gore makes his money by selling polution tax credits, come on people he is only in it for the money not the facts
IT'S ALL HOLLYWOOD PROPAGANDA!! PITT, CLOONEY ALL THOSE ASSHOLES ARE FULL OF SHIT!!!! GLOBAL WARMING IS A FRAUD!!!! SOON ALL THE SHEEP WILL FOLLOW EACH OTHER OFF A CLIFF…..
TODAY I AM GOING TO MAKE A POINT OF BEING ORANGE!
ORANGE IS THE NEW GREEN!!! WE ARE ALL ABOUT MAKING A HUGE "CARBON FOOTPRINT"!! WASTE WASTE WASTE!!!!!
MAKE IT YOUR GOAL TODAY TO GO ORANGE!!! START WEARING ORANGE RIBBONS AND CHANGE THEM EVERY DAY THROWING OUT THE ONE YOU WORE YESTERDAY!!!!
It's the over-exposure. People are sick of hearing about Iraq too….when's the last time that was the biggest news story around? Not since the economy went down the shitter.
Re: LeeLe –
THANKS FOR THE LIST!!! GOING ORANGE MEANS I JUST HAVE TO DO EVERYTHING THE OPPOSITE!
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
GO ORANGE
Re: Gina – you're a fucking idiot. maybe when you actually are old enough to register to vote you will actually be able to form an opinion that makes sense instead of blaming it on the fact that people are liberal. LEARN FACTS instead of SOUNDING LIKE A MORON.
Re: Edgar – What a crybaby douche bag you are.
In the year since Al Gore took steps to make his home more energy-efficient, the former vice president’s home energy use surged more than 10 percent, according to the Tennessee Center for Policy Research.
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“A man’s commitment to his beliefs is best measured by what he does behind the closed doors of his own home,”
said Drew Johnson, President of the Tennessee Center for Policy Research.
“Al Gore is a hypocrite and a fraud when it comes to his commitment to the environment, judging by his home energy consumption.”
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In the past year, Gore’s home burned through 213,210 kilowatt-hours (kWh) of electricity, enough to power 232 average American households for a month.
RASH MANLY
if mags and newspapers want to go green they can not print for a day instead of printing a "green"issue…morons
Re: Gina – EVER THINK MAYBE HE CAN WASTE SHI$ BECAUSE HE CAN AFFORD TO!LMFAO!!something you and most of us cant do anymore w/gas and electric bill and shi% so fuck%&G high..BTW your the fucking moron wasting your money and contaminating YOUR environment and your future children and grandkids..keep your AC on high bi$% and leave the rest of us "morons" be LOL
Measuring the public's skepticism through magazine sales doesn't make sense. People who are trying to be green tend not to buy magazines at all! Waste of paper. Durr.
WHEN YOU HAVE TO BUY A HAMMER WRAPPED IN PLASTIC ~
WE HAVE A PROBLEM. THAT'S GREED MY FRIENDS.
Re: becky – - LOL … I was going to ask the same thing!! Careful folks — these people (al gore/barack obama) are hoping to convince you that we need a Department of Global Warming and Department of Universal Healthcare - you think we pay ALOT in taxes now … good god, it will be nothing if the Dems get their way … THINK for YOURSELF … and if you can't do that … PLEASE DON'T VOTE!
People, ALL OF YOU,
Please don't let this become a fad. Please continue to recycle, conserve energy, and to think of ways that we can work together to reduce the human impact on the environment. If we keep going the way we are now, there will be no 3000 A.D. (or at least, we humans won't be here to see it).
First, environmentalism was a hippie thing, and people laughed at the hippies, but then it became mainstream and I was so excited, I thought, hey, even the companies that make millions off of their destructive tactics will have to change their ways. We will all, together, change our ways! I would like to continue to think that way.
Please, teach this in your schools, to your kids, to everyone. Encourage politicians to prioritize the issue. We should not live like scavengers upon this earth. We should respect the place that we have been given to live in and not leave our 'trash' everywhere. And if you believe in God, do you really think that God expected us to trash the place?
Re: Rash – wow good one!!!!!!!!!$@#$@#%!!~ btw if you actually read further about this you would know that his energy bills soared because he was outfitting his house with solar panels and other types of contruction to make his home more energy efficient.
people in this world have to start THINKING instead of just writing shit and making themselves look like douches
It IS a fad, just like voting for Obama and adopting kids from all over the planet. People like the Phoenix family has been doing this green crap for over 30 years and everybody thought they were a bunch of hippie freaks. They do it because they actually think it makes a difference, not because Brad & Angie tell them to.
Re: m – lmfao i agree!
I don't really think that being more environment friendly should be made into a fad. I think we should all do our part to keep our planet a HEALTHY place to live, but I think that it is something that should really be more common sense than anything.
Until I see these hypocrites such as Gore and Brad/Angie living in small apartments, driving Smart cars only and not flying all over the world, I will not be changing my meager lifestyle. Kiss my carbon footprint you fools!
here in northern ireland we all have recycling bins that are collected by the local council every other week…if we dnt use them then the normal dirty bins wont be lifted cos there wud be too much in them as they r only lifted every other week aswell
Al Gore had made approx. 100 million dollars
since he started his global warming hysteria tour.
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The first EARTH DAY was started 30 years ago
to combat THE COMING ICE AGE also known as
GLABAL COOLING at the time.
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Al Gore will never answer hard questions about global warming,
Al Gore will never agree to a open debate about Global Warming,
wonder why?
Re: Reggi –
You poor thing, you. Although I appreciate your "attempt" at humor, red is actually opposite of green on the color wheel, hon. So you would be going "red" instead of orange if you were to do the opposite of conserving.