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Giving Diddy A Run For His Money

Filed under: Media Minute

drdre.jpg

Diddy has his Ciroc vodka, and now Dr. Dre is joining in on the act!

Drinks America Holdings Ltd. is partnering up with the rapper to produce his own line of liquor.

The company has done the same with a few other "celebs", such as with Willie Nelson's Old Whiskey River Bourbon and Trump Super Premium Vodka.

Dr. Dre is coming out with two items.

He's releasing Aftermath Cognac first, which will then be followed by a line of 80-proof flavored and unflavored sparkling vodka.

Sparkling vodka????? 80-proof????

That shiz will fuck you up!!!!!

The liquors are said to hit the shelves in the next 60 days.

According to Drink's America's press release, "These products are to be introduced in coordination with the launch of Dr. Dre's long-awaited Detox album, and will be supported by a fully integrated marketing program with the performer and his record company."

The collaboration is a joint venture between Drinks America and Dr. Dre's Interscope/Geffen/A&M Records label.

Will U be buying the cognac because of Dr. Dre?

Posted: August 6, 2008 at 4:00 pm

51 comments to “Giving Diddy A Run For His Money”



  1. 1

    hopefully dr.dre will actually promote this alcoholic drink..unlike diddy

    i still love ya.

    perez u rock my socks.i love you!!!!!!!!!!!!

    and by the way i bought the new mag and you are looking great …..physically



  2. 2

    I AM MORE A RUM AND COKE OR BEER PERSON!



  3. 3

    lol im buying his drink =]

  4. Zionn says – reply to this


    4

    I support Dr. Dre

    /signed a gangsta from the East Coast



  5. 5

    80 proof won't fuck ya up……make it 100!!!

  6. aj says – reply to this


    6

    I might try it once cauze I love me some Dre. I would have rather he came out with a line of 40 oz beers though. Pimpin!



  7. 7

    Dont know about the cognac but i'll be having some of the 80 proof sparkling vodka!



  8. 8

    2nd



  9. 9

    I don't get it….the economy is in the shitter and people aren't gonna buy their super expensive liquor. Why bother? Waste of money.



  10. 10

    hell yeah!

  11. MH says – reply to this


    11

    Hells YEA snitches!

  12. MH says – reply to this


    12

    Hells yes snitches!



  13. 13

    I'm rooting for Dre. I actually like him…



  14. 14

    Sparkling Vodka, 80 proof…yummy!



  15. 15

    SHIT YEA I'LL BUY IT COZ OF MY MAN DRE! THAT'S WHATS UP BBs!!!!!



  16. 16

    I don't think I'd ever buy anything b/c a celeb put it out, especially high priced alcohol!



  17. 17

    Re: LettyB –
    .
    .
    Don't ruin your complexion, dear.
    .
    You'll want to look as flawless as I do when you get to be MY age!
    .
    .



  18. 18

    sparkling vodka? YUM!! I see a few "two martini lunches" in my future. ;)



  19. 19

    Re: Leona$Gho$t – what's up with you?



  20. 20

    I HAVE BEEN WAITING FOR DETOX FOREVER NOW!!! I CAN WAIT TO ROCK OUT HIS NEW ALBUM!!\

    I HEARTS DR. DRE!!!!



  21. 21

    I love me some Vodka and to have it carbonated….yummy



  22. 22

    Hell yes
    Dr. Dre!

  23. ISSA says – reply to this


    23

    I will be buying it because it is Sparkling 80-PROOF VODKA!!!
    80-PROOF VODKA!!!
    80-PROOF VODKA!!!
    80-PROOF VODKA!!!



  24. 24

    Why he no be selling malt beer? He be kick ass with some o' dat Colt 45. He be all hansum and lookin' like what da whiteys tink da black man be lookin' like when he be makin money, but dis man be a monkey wif his cigar wif his vokka. He shuld be selling dat good malt beer acause dat be what it is. mmm mmm mmm



  25. 25

    Yay more Vodka for me to drink!



  26. 26

    What a fucking sellout. He's just as bad as Poop-Diddy.



  27. 27

    So is this idiot a Medical Doctor, or a Ph.D.
    Just because you take a blunt and a malt liquor away from a moolinyan, and replace them with a cigar and vodka, doesn't mean you've changed a thing on the inside.
    Oh yeah, and where's Kanye's new Louis Vuitton line…??? ;)



  28. 28

    SPARKLING VODKA —-YUMMMMMMMMMMMMMMMMMMM!
    DRES THE MAN, F P DIDDY



  29. 29

    No one else thinks it's a little weird that he's releasing an album called Detox as well as promoting two different alcoholic beverages under his brand at the same time?



  30. 30

    80!? does that mean 80%? thats ridiculous



  31. 31

    Re: LettyB –
    .
    .
    Sugar, I'm worn out! I spent ALL day yesterday rummaging through the basement looking for a photograph suitable for Perez and his readers. Finally, I happened upon this glamour shot, taken of me on my honeymoon in Ethiopia by an amazingly talented dromedary. (I cut my dear Harry out of the photo for propriety's sake.) Oh, to be a youthful beauty again!
    .
    .



  32. 32

    80 proof = 40% Alc….same as all vodka. Sparkling is just a treat. Can't wait.



  33. 33

    I dont know why everyone is so stoked on 80 proof vodka. That's the same as every other vodka. Proof is just the alcohol percentage doubled to make it sounds like it has more alcohol in it than it does.



  34. 34

    80 proof means 40%
    that is standard for vodka and most other hard liquors



  35. 35

    Re: Here To Remove Unwanted Internet Trolls – I got a laugh about your question if "Dr" Dre had an MD or a PhD degree. Kind of makes me curious as to what his thesis was titled.



  36. 36

    Can't wait to try it!

    I love vodka!

    :]



  37. 37

    I won't buy/drink it because of him, I'll buy it if it's good, tasty and smooth.



  38. 38

    hell ya ill buy dre drank!! get bent listen to detox!



  39. 39

    Isn't it funny how he's incorporating this 80-proof vodka into the release of his newest record… named "Detox"? haha…. either he's really smart or really stupid and I'm hoping it's the first one, because, well, I like Dre.



  40. 40

    yes



  41. 41

    Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes! Yes!
    :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :) :)



  42. 42

    I think this is so sad! He doesn't need to encourage drinking with his celebrity endorsement. Watch drunk driving go on the rise. :(



  43. 43

    I'll be in line for some of that 80 proof flavored sparkling vodka.

    DETOX!!!!!!



  44. 44

    OMG!!! What the hell is 80 proof sparkling vodka…. it sounds like a bad idea and will eff you up.



  45. 45

    hell yeah!!!



  46. 46

    I'll buy anything Dre sells, he has been pumping out the best beats in rap fo 20 years. Dude is a legend



  47. 47

    Dr Dre is the shit. 80 proof vodka? you had me at sparkling

  48. BJT says – reply to this


    48

    Some people have no Talent i have never liked his music only big pimping spending GGGS. ok is 99 problems but B@@#$ aint one the others are crap and boring Byonce and him dont seem like nice people just self absorbed. I like 50 cent vitamin water why cant these dudes come out with healty stuff they want you to stay drunk so you will buy there CD's Talk to the Hand!!!!!

  49. BJT says – reply to this


    49

    shit i didnt know that was dr dre he has the talent i love his stuff he needs to bring some more music out where is he hiding at. get down with DOG

  50. BJT says – reply to this


    50

    sorry that comment i made i thought he was J zee that chump im sorry but DRE should have been asked to represent before didy,50, are any other rapper out there DRE is the resl deal i know about music so im glad Dre is going to make the money i wish it was healthy for you i dont drink. hope he comes out with more records man his picture looked liked j zee sorry



  51. 51

    Isn't He rich enough?
    Retire and enjoy Your Life DOC!