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The Olympics Prove Worthwhile Investment

| Filed under: TV NewsZportz


It looks like NBC's $900 million payout for the U.S. broadcast rights of the 2008 Olympics was a good move.

According to a new report, NBC's Olympics coverage is drawing huge audiences.

Beijing 2008 could set some record TV ratings for NBC!

NBC said the first two days of the Beijing Olympics drew an average audience of 29.1 million, making it the most highly rated broadcast of the Summer Games held outside the United States since 1976.

The net also went on to report that in total, 114 million viewers tuned in for at least part of its broadcast in the first two days, about 20 million more than the 2004 games in Athens, citing figures from Nielsen Media Research.

Like many of y'all, we've tuned in to see swimming sensation Michael Phelps.

Experts say the thrill of seeing him chase Mark Spitz's record is helping to drive up viewership numbers.

We can't wait for more gymnastics!

[Image via WENN.]

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40 comments to “The Olympics Prove Worthwhile Investment”

  1. 1

    SUPERYUMMYHOTTIE!!!! I wanna kiss him where the sun don't shine!!!!

  2. 2


  3. 3

    gymnastics was awesome

  4. 4

    gotta love phelps.

  5. 5

    I don't care about the Olympics, just keep showing me this guy in his whitey tighties!

  6. 6

    Nah, He is just a "Young guy" and body is ok but he is not that handsome but surely the overpopularity these days make people look really goodlooking!

  7. 7

    I don't know…girls gymnastics will be less exciting if the CHinese win….those cheaters are using underage gymnasts

  8. 8

    "One Love" in my young life should have been this stunning man.

  9. 9

    stop hating DSummerfan

  10. bexxx says – reply to this


    He is so so so so hot. Is het gay or not?

  11. 11

    the olympics are amazing to watch!
    &&& OMG Michael Phelps is HOTTTT
    dayyuumm that hot ass body is so easy on the eyes
    I KNOW hes gonna win 8 gold medals
    go PHELPS!

  12. 12

    I'm not gonna lie I wouldn't watch the olympics if it weren't for Michael Phelps. He's a fish!

  13. 13

    We are all watching the Oympics because we don't have any money. It's all in the gas tank. Thanks BUSH!

  14. Pam says – reply to this


    Track and Field is going to be amazing as well.

    Phelps is crazy talented, but imagine how much information Mark Spitz could impart. Differences in training, history of the games, support for Phelps, true emotions about the loss of his record….COME ON NBC! Bring in Spitz!

  15. 15

    Its all about mens swimming, beach volleyball, and waterpolo….yummy.

  16. sarah says – reply to this


    there is more to swimming and the olympics than just michael phelps

  17. 17

    he's an olympic hottie for suuure.
    why else would i watch swimming?
    for the asian dudes?
    uh no..

  18. 18

    michael phelps is the only reason why i'm watching the olympics. hottie with a body!

  19. 19


  20. 20

    those Chinese girls in gymnastics, most of them look like they're 9 years old!!

  21. 21

    hot hot hot hot hot

  22. SEER says – reply to this


    I admire France, despite Alain Bernard's insults and taunts. Them Frogs can pretty much take credit for the entire Enlightenment! All that stuff about rational inquiry and the rights of individuals is French to the core. Not to mention the delicious bread, cheese and wine. Too bad their latest pastime seems to be trashing Americans…

    If you're gonna make statements like, "We will smash them" or "they're afraid of us," expect to be proven wrong. Wisdom and discretion will almost ALWAYS triumph over youthful braggadocio.
    Hey Perez, why not make some posts about women's (prepubescent girls) gymnastics??? It's probably the premier event at the Olympics!

  23. 23

    Phelps has done amazing! But I can't wait for track and field events!

  24. 24

    who else read the story about Mark Spitz being snubed from the Olympics? No one invited him. Someone is going to take his record, he should be there. I think he said he would've liked to be the one to hand the gold to Phelps. :(

  25. 25

    Perez, you're excited about the MEN'S gymnastics, right?

  26. 26


  27. wow! says – reply to this


    Go USA!!!!

  28. 28

    FYI>>>>>>>>PEREZ. Olympics are on live now in the East Coast, mens diving now……..mens gymnastics coming up and best of all "GOLDEN" as in Michael again tonight, well actually it's morning there….They're 12 hrs ahead of EAST COAST.. so it's 8:15 am on Tuesday there…. Since I'm sure you'd like to see these 'guys' get to a TV now…… marci.ct.

  29. 29

    of course the olympics are paying off… its the only freaking thing on….

  30. 30

    Hey Perez, you should check out the US divers Thomas Finchum and David Boudia… Finchum has got to be family and he seems more than just in sync with his partner Boudia.

  31. 31

    WOW - no you didn't !! You guys @ PerezHilton.com want to give us all heart attacks or what ?? amazing picture, thanks for sharing y'all !!
    Let's all submit our favorite pics of Michael Phelps and create a cool display, his story is much more interesting than the Edwards scandal and the L.C collection on SALE rounders !!
    Go Michael Phelps, Go USA & of course GO PEREZ !!!!!!

  32. 32

    [[[[[[[[[[ the chineze have been cheating ]]]]]]]]]]]]]]]
    [[[[[[[[[[[[ U.S.A. rokz…our grlz volleyball ]]]]]]]]]]]]
    [[[[[[[[[[[[ juzt beat 2 chickz from ”cuba”]]]]]]]]]]]]]]]]]
    zzzzzzzzzzzzz caztroz going 2/b pizzed zzzzzzzzzzzzzzzzz

  33. 33

    Perez, You're almost stalking this man(?)

  34. TRuTH says – reply to this


    the only reason people are watching (other than sports fanatics), is because of all the dramz surrounding china!!
    terrorist attack anyone?

  35. 35

    My husband and I aren't watching the olympics this year. We're boycotting due to China's awful human rights records. I really don't see how people can ignore that in order to watch some guilt free hard bodies. Go humanity.

  36. 36

    I thought his body would be a little more "cut" for an Olympic swimmer? Well, what do I know - I'm 7 months pregnant. I haven't seen my abs in MONTHS!!

  37. 37

    Perez thanks so much for michael shirtless pics everyday!! he is so hot

  38. 38

    It pisses me off that NBC and CBS do not broadcast any equestrian events!

  39. 39

    gaaaaawd, MICHAEL PHELPS IS A GOD(L)
    he is amazing at what he does.
    i lalalala love him (L)
    deff the main reason i watch swimming in the olympics!:)

  40. 40