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The Cookie's Crumbling

| Filed under: Etc.

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America's mall staple is in trouble!

The Mrs. Fields cookie chain will be filing for Chapter 11 bankruptcy protection, according to new reports.

This is devastating!!!!

The Wall Street Journal said the company, has struggled with its debt and has racked up losses in recent months. The famous cookie place posted a net loss of about $10.7 million for the quarter ended June 28.

The protection plan Mrs. Fields will enter into will allow the co. to repay its creditors and exit from bankruptcy.

Sounds like we may be seeing a mass closing of Mrs. Fields locations.

Sad. Mrs. Fields was such a big part of our mall rat days!!!

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45 comments to “The Cookie's Crumbling”



  1. 1

    Awww…..I love those!!!
    Bummer!



  2. 2

    no, not cookies! no!
    1st Starbucks?! now cookies?!
    SHIITTT. ;)



  3. 3

    What's next, See's Candy?!

  4. Mars says – reply to this


    4

    hah. yeah i bet it was.



  5. 5

    Omg, no. They're really good.



  6. 6

    omg nooooooo mrs. fields is so good!



  7. 7

    Re: HeebieJeebie – wow you actually had something nice to say dick …. Mrs fields was really good. I loved their sugar cookies and cookie cakes.



  8. 8

    Why is this so sad???

    Another ridiculously trendy vendor that oversaturated the market and went belly up. Not surprising and not interested in the details.



  9. 9

    is it me or does this lady look like kathy lee gifford?



  10. 10

    Re: MstiatiarraFuck You you skanky cunt!!!



  11. 11

    Would have been better if these types of places would be peanut/nut free so that those with allergies could enjoy them too. I'm glad to see them go.



  12. 12

    Who the heck wants Mrs. Fields when there are Ben & Jerry's stands in the mall?

    I make better cookies than hers anyway.



  13. 13

    Her cookies taste like any old cookie from a box now - not like they used to when she first started out. My cookies are WAY better!



  14. 14

    omg NOOOOOO those cookies are THE BEST. Come to think of it, no wonder they were seling them at the supermarket for 1.99…they're usually 7 bucks over here lol.



  15. 15

    NO, those were the best cookies EVER to be eaten, and any time I am in a mall (which has become less and less) I treat myself. (those cookies were so pricey, how'd they go broke!?)
    I was @ South Coast Plaza last weekend and decided to treat myself and there were boards up around the cookie stand saying "back in August"
    liars.

  16. JET says – reply to this


    16

    YO PEREZ ~ Why is this news TODAY, when I first told you about it Friday afternoon, OVER 48 hours ago?
    .
    Life sucks, now I'll have to bake my own cookies each day.



  17. 17

    her cookies were too sweet anyway. lmao jk they were pretty good

  18. ass says – reply to this


    18

    "This is devastating!!!!"
    -
    Shows where your priorities lie fatty.



  19. 19

    used to work for this MORMON company..treat their employees like shit, minimum slave, and their cookies are filthy frozen chemically processed peices of trash! Support your local bakeries that make from scratch…you'll live longer.



  20. 20

    Paradise bakery was a part of my mall rat days. I miss that place. It was 10x tastier than Mrs. Feilds



  21. 21

    who the hell is mrs.fields



  22. 22

    i never understood the hype about her cookies.



  23. 23

    Once a fattie…



  24. 24

    Loved those cookies… but they were overpriced. Tempted to buy, but rarely did because it just didn't seem worth that much $.



  25. 25

    …and Debbi (Mrs.) Fields sold her company in 1993. Looks like that was a wise decision.

  26. bee85 says – reply to this


    26

    Re: silverphoenix
    at 10 bucks a cookie, it's no wonder they're filing for bankruptcy. their cookies have changed a lot over the past few years and they're not good at all now.



  27. 27

    Mrs. Field's…Mall rat days… that explains your fatness Perez.



  28. 28

    Wow they're just opening a new one @ Tysons Corner (huge mall near DC). Wonder if that will still happen…



  29. 29

    Just read Mervyn's is filing ch. 11 too. Sheesh…



  30. 30

    Relax folks, Paradise Bakery is doing GREAT and they are opening stores up everywhere. Best, best, best fresh cookies in the WORLD! Mmmmm…. ;)



  31. 31

    Last again! anyway that does suck, I loved her cookies. :(



  32. 32

    overpriced micro-waved god aweful mass produced cookies. Good ridance.



  33. 33

    So we should blame Mrs. Fields for your huge belly???



  34. 34

    Overpriced cookies anyway. Pillsbury cookie dough…make 'em yourself. lol



  35. 35

    To those of you who are responding as though you think Perez wrote this article; then he is making a gigantic fool of you. These are not his words, nor his comments at the end of the article. He stole the entire article (word-for-word), as well as the photograph, from a site named the_celeb_rityra_g.co_m (remove underlines). At least ten other websites have also stolen their material (word-for-word), before Perez did. You can google any string of words to confirm that.
    :l
    FOOLS!



  36. 36

    The rule of thumb is simple: those you EXPLAIN the business to will probably not join, and those you SHOW the website to and take on a TOUR of the website probably will join. Give it a chance and take a look at the overview. Earn cash back on your purchases at over 600+ retail stores! Go to shoptoearn.net/klchadwick or shoptoearth.net/klchadwick , click on my picture on the bottom left and then click on the overview at the top right. No selling or inventory involved! Not a get rich quick scheme. Take a look for yourself at the huge retail partners! Give it a chance, go to my site and email me with any questions. I will show you the actual checks of friends that have made some pretty decent money in just 30 days from referrals and bonuses plus shopping online. It is worth the time to give it a shot and ask yourself, “Why not?”. Ask me a question and I will give you an honest answer. I joined Shop to Earn as a web site broker in order to save money on my online purchases and to make money from referral bonuses. My goal is to introduce at least ten people into this business opportunity within the next month. I am on disability and want to supplement my income in order to help pay for my medical bills from a recent spinal fusion. That’s about as honest as it gets!



  37. 37

    lol i've never had them D:
    i guess they must have been good if they met perez' standards.

  38. DLR says – reply to this


    38

    Oh my! I used to buy cookies from Mrs. Fields whenever I went to visit relatives in the USA. We don't have Mrs. Fields where I lived in Canada, but I sure remember the choco chip and oatmeal raison cookies at Mrs. Fields. I'm not surprised though. Look at what happened to Starbucks.



  39. 39

    I like their cookies. However, they are so damn expensive. It's no wonder they are suffering. Who wants to pay so much for a small cookie? I rather go to Specialty's in San Francisco.



  40. 40

    Nobody wants pretentious cookies? :O



  41. 41

    It's because the cookies are sooo expensive. If they were affordable perhaps they would sell more. Peanut Butter cookies rule!



  42. 42

    HER COOKIES GAVE ME DIARRHEA. THEY WERE AWFUL AND SOMETIMES RAW IN THE MIDDLE. 2.00 FOR A COOKIE IS NUTS TO PAY.



  43. 43

    Re: Renesmee – THE BEST SUGAR COOKIES EVER!!!!! GO PARADISE.



  44. 44

    not surprising since cookies went out of style at least a decade ago.. she should go into the hummus biz or something that could be healthy on the go



  45. 45

    Re: TayBaby
    First of all, I am personally friends with the Fields family and they are JEWISH! And even if they were mormon you just made yourself look like an idiot for trying to imply that any religion one choses to be makes them bad. Way to be a total bastard. You and everyone as narrow minded as you should be eliminated. Check your facts first, ass hole.