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No More Bratz for Brats

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After complaints from parents, schools, and psychologists, Scholastic Inc. has decided to no longer offer Bratz books.

Yes, them hos have their own books!

And even psychologists are unhappy about it!

Scholastic sells discounted books to teachers and students through book fairs and book clubs, but now, after a push led by the Campaign for a Commercial-Free Childhood, Bratz products will not be appearing on shelves or in catalogs at school.

MGA Entertainment Inc's Bratz dolls - adorned in miniskirts, belly shirts, high heel boots, and, as a New Yorker article put it, "the sly, dozy expression of a party girl after one too many mojitos" - have proved so popular among little girls, that the brand has spun off into a full line of merchandise, including a computer game with print out patterns to design the perfect purse.

As if little girls didn't have enough slutty role models out there!

The Campaign argued that through Scholastic, the Bratz image was being endorsed by schools to children.

Scholastic defended their initial support of Bratz, saying that the books inspired "reluctant readers" and as a company they are more concerned with "materials that appeal to children where they are, not where we would like them to be."

In other words, once they become teenage mall sluts, it's not really their problem.

With the books pulled from Scholastic, parents can now find something else to bitch about!

[Image via AP Images.]

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60 comments to “No More Bratz for Brats”

  1. 1

    eff bratz.

  2. 2

    HOORAY!!! Those Bratz dolls are little Chuckys in training…the nasty lil' bitches!!!!

  3. 3

    my daughter is not allowed to play with bratz. she has barbies and that's it. bratz are hoes.

  4. 4

    i fuckin hates bratz, but just another -oversexualized part of our aimed-for-children culture

  5. 5


  6. 6

    whoever came up with the idea of bratz is a dumbass

  7. 7

    WOO HOO!! About time. They need to try tellin' their 6 year old WHY they can't wear hipster jeans with a belly shirt to school!!

  8. Sammy says – reply to this


    Please Bratz are cool, love their hair makeup and clothes!

  9. crtny says – reply to this


    Okay, so they stopped the selling of the books but when will they stop selling the dolls!!?!? What parent in their right mind (i know a lot of them aren't) would allow their daughter to purchase, play with and aspire to be a 'brat'? the name alone is horrible!!

    What kind of message do these 'dolls' send to the youth? It is bad enough that we as a generation are all addicted to Perez (*love ya*) and trash mags that glamorize the antics of ho-bags like aubrey o'day and trashtastic D-listers like tara reid… (oh i just puked a little in my mouth…) But do we want the next generation of young girls to think that if they don a short skirt with their koochie hanging out and some fuck me boots that they will have succeeded in life?

    At least Barbie has some style… and Bob Mackie on her side…

  10. crtny says – reply to this


    Re: harrysnatch

    Okaaaay… but your name is 'harrysnatch' and your avatar is wha'???

  11. 11

    how ridiculous. yeah, Bratz are horrible. but how STUPID to ban the toy, rather than parents taking responsibility for talking to their children, or, heaven forbid, saying NO to something they disagree with, then explaining why to their kids?

    just another step parents are taking towards expecting the entire world to support them in creating a fake world for their little snowflakes to grow up in…just in time to be thrown out into the real world at 18, totally unprepared.

  12. 12

    It's about time those no nose bitches get dropped

  13. 13

    Re: harrysnatch

    omg you have a baby???? how old?

  14. 14

    Re: harrysnatch – I think it is so funny that you call bratz hoes and then i look at your avator and think WOW I think the pot calling the kettle black.

  15. 15

    What's with the "With these books pulled from Scholastic, now parents can find something else to bitch about." comment? Maybe I'm reading that wrong, but it seems a total 180 from what the rest of the post was about… Parents were doing what a lot of people say that parents don't do anymore and that was saying 'no, enough is enough - don't aim this garbage at my daughter'. The Bratz are a horrible line of dolls - and the last thing I am is a conservative. There's just nothing empowering, smart, or anything else postive about these dolls… I mean, what DO they teach? How to dress like a bar/club slut from 2001?

  16. 16

    I won't let 'em in the house.

  17. 17

    I just don't see Bratz having influence on how some child develops. there are so much more important factors (parents, friends, teachers, hobbies, nutrition etc) that these dolls don't count

  18. 18

    Re: abercorey – i do…she's 9.

  19. 19

    Scholastic Inc…..has been a peeve of mine for a while….they send those fucking things home every couple weeks. If the point was to get them to read…how about some reward program for regular library attendance. There is more swag in there than books. I throw them right in the garbage….along with the crap the PTO wants you to peddle to your neighbors, family, coworkers….seriously, last year they came home w/a Pampered chef catalog……..WTF….

  20. 20

    Re: crtny

    I'm with you. I told my daughter when she asked about them that "Bratz are bad because they're not nice girls, they expect gifts but don't say thank you." I shake my head that friends of hers buy this shiz for their kids. Wake up to the propaganda, people! Let kids be kids.

  21. 21

    I managed to grow up to be a voracious reader without the help of marketing. I read a LOT of Scholastic books. WTF has happened to them?? And what a shitty comment about parents.

  22. 22

    Brats Are Really Cool. But They Reli Need Some Better Clothes. They looks Like Whores Now.

  23. 23

    Re: abercorey – i've got a couple of pix of her on my myspace. she really is cute….

  24. 24

    Thank God. End the slutification of our children.

  25. 25


  26. 26

    they will be sluts later on so why not start early

  27. 27

    Re: harrysnatch

    grrrrll…..how old are you?? did you have her at 12? lol you dont look a day over 21….lol

  28. 28

    Yay Bratz are crappy!

  29. 29

    Haha, I like the Bratz dolls, but I'm an adult doll collector. I don't think, if I had a daughter, I'd let her buy into that whole scene. But then, I'd have to keep her from all the garbage music videos, reality shows, and 90% of TV shows, if I wanted her to be uninfluenced into being a ho. Hmm. Maybe I'd just buy her the damn dolls after all :p

  30. 30

    o come on i had bratz barbie and cindy they rocked.

  31. 31

    Re: LettyB – I know….can't they just have cover charges at the school events??

  32. 32

    they always scared me! lol

  33. 33

    hmm i remember i used to love these dolls, and even then i thought they looked like ho's…lol

  34. 34

    I hate those sluts!! TEAM BARBIE!! lol

  35. Bongo says – reply to this


    Back in "the day" they used to say the same thing about Barbie. It's supposed to be a free country. I can't believe how many posts there are about this. I can't believe the books were taken off shelves. That's so not American.

  36. 36

    Re: harrysnatch – You have a 9 yr old? What are you going to do when she is 18 and is behaving like the girls in your avatar, or talks like you do? Or worse yet she is talked TO by someone who talks like you. Usually when people have kids they tend to settle a little. I am stunned!

  37. Anonymous says – reply to this


    Re: mamajud – For the most part, I agree with you. My kid has been bringing those order forms home for years. The only reason that I order, is because the school receives bonus books for every order submitted, which benefits the school library. And, even then, I only purchase books which are educational and/or challenges my kid's reading abilities (this past week, I ordered the set of Greek Mythology books and the Narnya set).
    I, also, fully agree with you concerning the fundraising catalogs. If I see one more 'cookie dough', 'gift wrap' or magazine fund raising order form, I think that I will scream (although, I WAS able to give magazine subscriptions as Christmas gifts, last year…which saved me from spending too much time in the over-packed stores).

  38. Anonymous says – reply to this


    Re: mamajud – Per your #31 comment….
    There are SO many ways for a school to raise funds. I have been a member of the PTO of my kids' school(s) since he was in pre-school. We hold outdoor movie night (the admittance to the movie is free, since it is illegal to charge for it…but, the food and drinks are not), a 7th and 8th grade 'lock in', a concession stand for EVERY sporting event, parade and festival, school dances, and we have what is called a 'festival of trees' raffle at Christmas (which I am proud to say, was my idea)…just to name a few ideas.

  39. 39

    Re: Anonymous – I hear ya……….I think the mentality is that people are too busy to get involved with their time……I'd rather stay up late planning events for people who actually have an interest in the school, than going around w/a hand-out………plus, it's a good excuse for another girls night out!

  40. 40

    wtf they're just dolls i love bratz
    this is almost as crazy as the pregnent barbie removal

  41. 41

    i always hated those freaky dolls

  42. 42

    It's about f'n time someone does something about those SLUT prositutue dolls. I can't beleive idiot parents actually buy that shit for their kids, they're freaking ignorant. Scholastic should never have supported them. I can't believe this part:

    'Scholastic defended their initial support of Bratz, saying that the books inspired "reluctant readers" and as a company they are more concerned with "materials that appeal to children where they are, not where we would like them to be."'

    Ok, so if a kid is reluctant to read, then we have to bring them down to Bratz reading material level? Bullshit, I made my daughter read Dick and Jane books when she first began reading. I sat down with her and motivated her to learn, you don't need sluttly looking tramp characters to make kids read. Scholastic is shit for making such a comment.

  43. 43

    i am happy about that. Being the mother of a young girl, those dolls scare me. They are over sexualized dolls aimed at little children….TERRIBLE!!

  44. 44

    might as well take miley cyrus off disney

    sluts these days.

  45. 45

    I thought Barbie was bad until I saw the Bratz. Now there's so much sex geared to girls as young as 3-4 (Bratz were very popular in the last 2 preschools I worked in). Normally I try to find the good in things, so I've used these dolls & bad role models as a gateway to discussing things like self respect. My daughter is now 9 years old & hopefully my lectures worked. She's only in the 4th grade & was already told that a boy in her class wants to use a condom on her. That led to the "safe sex" talk, but shit….she's still so young!

  46. 46


  47. 47

    even worse than Bratz are baby bratz, these sexed up heads on a toddler body in a diaper…pedophiles think they are hot

  48. 48

    After seeing part of a Brazt cartoon in 2003, I swore I would never let my daughter watch Bratz. I too think they look more like hookers than they do a childs toy. Yesterday I made the comment to a friend that my daughter would not ever play with Bratz, and she made some very good arguement on behalf of Brazt. Compared to Barbie and all of the other fashion dolls there really is no difference. They all have boyfriends, makeup, minis, and heels. So, really the only differce is that Bratz have big lips. Some people have big lips too. So with this info, there really is no reason to choose Barbie over Brazt. Wasn't Barbie along with alot of her other Mattel friends recalled not so long ago over lead? Focus people focus Bratz should not have to pay Mattel one dime.

  49. 49

    oh, and if Scholastic is ging to get rid of Bratz they might as well get rid of spongebab books too, he is an idiot.
    Bratz the movie was good , and there was a lessoned to be learned about friendship. Scholastic should have reponded to those complaints with a big fat, DON"T BUY IT THEN. People complain about the stupidest things. I can see how the books would inspire reluctant reader to get involved with reading.

  50. 50

    its about fucking time

  51. 51

    it took them this long to realize that BRATZ are SLUTZ!?!

  52. 52

    Only low class blacks, white trash parents and illegals allow their kids to have these trashy toys. Imagine have a toy depicting whores for your little girl. Nice touch mom!

  53. 53

    rer h ttp://www.mp3fiesta.com/?partner=3578

  54. 54

    Good! I hate those Bratz dolls. They're ugly, nasty little skank dolls and need to be banned from stores. Any mom who buys them for her daughter is not doing her job as a parent.

  55. 55

    Below are a few lines from Obama's books, IN HIS WORDS!
    From Dreams of My Father: 'I ceased to advertise my mother's race at the age of 12 or 13, when I began to suspect that by doing so I was ingratiating myself to whites.' / 'I found a solace in nursing a pervasive sense of grievance and animosity against my mother's race.' / 'There was something about him that made me wary, a little too sure of himself, maybe. And white.' / 'It remained necessary to prove which side you were on, to show your loyalty to the black masses, to strike out and name names.' / 'I never emulate white men and brown men whose fates didn't speak to my own. It was into my father's image, the black man, son of Africa , that I'd packed all the attributes I sought in myself, the attributes of Martin and Malcolm, DuBois and Mandela.'
    ************'I will stand with the Muslims should the political winds shift in an ugly direction.'**************
    Hmmmm….NO THANKS! McCain / Palin 2008! :-)

  56. 56

    I hate those things. I know a girl that looks like one with the big pie face and the eyes on either side of their head like a rabbit! She even dresses like them. And it just so happens I hate her too!!

  57. 57

    My daughter is 11 and went through a BRATZ obsession for about 3 years. I don't think she even noticed the clothes. She just wanted all the "stuff" sheets, towels, computer games, tv/dvd combo (which I DID NOT buy) and crap like that. As far as how they dress, I buy her clothes so she dresses like a little girl. She can't dress like a brat doll unless I dress her like a brat doll. Then it would be me, not her, who needs to lie on someone's couch. They're just toys. Who cares? And as far as the books…kids are not going to turn into sluts from reading Bratz books. They don't turn into witches from reading Harry Potter, and I SURE didn't turn into a saint from being forced to read the Bible as a child. If you can get a kid to turn off the TV and read a book, let them read it!

  58. 58

    Re: Ambzizzle – the only reason the dolls would be "sexualized (is that word?) is if the child is sexualized. Little kids don't look at dolls and think about sex. Yes, little girls like hair and makeup and nails but usually it's because they see their mom doing it. The number 1 role model to a little girl is her mother or mother figure (step mom, grandma, sister, whoever is filling that place). She's going to look to her for how to dress and behave.

  59. k8tkp says – reply to this


    Every little girl wants to grow up like her dollie, you know to be a whore =] They might as well take Miley Cyrus's dolls off too…. No offence but seriosuly you may not be a whore but the things you do make you look like one big time. Do you not realize little kids look up to you or are you that selfish?

  60. 60

    i've always hated those stupid dolls. my sister is 9 years younger than me and when she first bought some of those hideous things home i sat her down and talked to her about how bratz don't represent real people. i said "REAL PEOPLE DON'T LOOK LIKE THIS!!! these dolls are too thin. real people eat and don't have super skinny bodies and huge heads."

    the dolls look like creepy anorexics. i'm more concerned with girls getting body images problems than turning into sluts.