Watch out Jessica Simpson!
Kid Rock is about to enter the celebrity beer marketplace.
The rocker is set to whore out a 'premium' beer in the spring of 2009.
Premium and Kid Rock. That's like so oxyMORONical!
One of the suits involved in the deal said, "Kid Rock is a reflection of great American rock-and-roll music and the American spirit, and we think we can create a beer in that same image. … There is no question in our mind that people will try a beer that Kid Rock will stand by and when they like it, a great and incredibly valuable trademark will be created."
Will u drank Kid's beer?
[Image via WENN.]