John McCain fan and reggaeton artist, Daddy Yankee, is trying to expand his brand.
Falic Fashion Group is now introducing the singer's latest money gimmick, a cologne for men.
Yea, because everyone wants to smell like weed and hos? We kid. We're sure it smells like fricase de polle and big mojones.
A mouthpiece for the company FFG says, “For us, it was a very clear project. We know who his fans are and we know our target audience.”
And although his main fan base is in Puerto Rico, they also hope to target the Daddy Yankee fans in Los Angeles, Miami, New York, Chicago, and Central & South America.
What will they think of next?
Daddy Yankee's extra strength hair gel for men seems like a natural next step!
[Image via WENN.]