The New and "Improved" Pepsi

Filed under: Media Minute

pepsicans.jpg
pepsibottles.jpg

We don't know what to make of this.

For the fifth time in two decades, Pepsi has unveiled a new logo which should hit stores early next year. And along with Pepsi's transformation, Sierra Mist and Mountain Dew have also gotten a new look.

What do U think of the makeovers???

    Posted: Oct 28, 2008 at 6:59 pm / Email this  »

    190 comments to “The New and "Improved" Pepsi”

    More comments: [1] 2 »



    1. 1

      personally, i don't think this is NEWS! asshat!



    2. 2

      I HAVEN'T DRANK PEPSI SINCE JOAN CRAWFORD WAS MARRIED TO THE CEO!



    3. 3

      liquid poison in a bottle. Liquid diet poison in a bottle. fucking great!

    4. ttt says – reply to this


      4

      This news came out yesterday….. way to be on top of things. ps it's terrible!



    5. 5

      LAME!!!!!!!!



    6. 6

      Who even drinks this shit??



    7. 7

      mtn dew, well fuck me



    8. 8

      looks like an Obama badge to me!! lol



    9. 9

      Mtn dew?



    10. 10

      bring back crystal clear pepsi.



    11. 11

      it looks cheap



    12. 12

      it;s a waste of time and money



    13. 13

      Phil Brooks loves pepsi. And I love him. So it's all gooooood.



    14. 14

      I think they look good.. so simple.



    15. 15

      They look like generic brands.



    16. 16

      looks like a cheap redo of a 70's look… ugh



    17. 17

      Pepsi logo looks like Obama's logo…haha!



    18. 18

      makes me think of Obama

    19. KDick says – reply to this


      19

      Horrible. Ugly.
      It almost sucks as much as Pepsi itself.



    20. 20

      It's like putting lipstick on a pig (or pitbull, if you prefer). You can dress it up but it's still SHIT!!!!!



    21. 21

      HATE it! How much do they get paid for the "idea"?



    22. 22

      I don't like it. There is no fun in this design.



    23. 23

      they are trying to make it simple - its the new trend since our economy is in the crapper.



    24. 24

      ewww looks like shiatttt.



    25. 25

      This why they call it Coca Cola Classic haha stupid Pepsi, it looks like shit.

      Omg guyz du u want sum mtn du???lololol



    26. 26

      looks like someone is voting for obama..? hell yah



    27. 27

      it looks like a twelve year old got hired to do advertising for pepsi…..im a marketing major and thats the fugliest logo and design i have ever seen.



    28. 28

      I personally hate these new logos, especially the pepsi/diet pepsi one. It looks like Obama's campaign logo……yuck! Go McCain/Palin!!!
      Mtn. Dew is a staple especially in the south and that new logo is trying to make it look too "urban hip". Somethings just needs to keep a tradition.



    29. 29

      YOU ARE SO BEHIND!! i have seen this so many times before! although maybe its because i am in school for graphic design so this stuff interests me!

      nonetheless im glad it ws posted

    30. iieee says – reply to this


      30

      Re: HellIsInHello – EXACTLY!!



    31. 31

      ummmmm no



    32. 32

      How about the Pepsi Max??



    33. 33

      I don't care. I don't drink pop; it's really unhealthy. I'll maybe have one can of Coke a month, if even that much.

      OHIO FOR OBAMA!!

    34. iieee says – reply to this


      34

      i agree with everyone who said it is patterned after Obama's logo



    35. 35

      The Mist one makes me dizzy.. But I like them.



    36. 36

      WHY??????????????????????????????????
      UGLY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!



    37. 37

      umm… ew
      they should stay with the original



    38. 38

      WHY? If I was a company like this I wouldn't mess so much with my branding. It doesn't seem like a good business decision. But I'm sure some ad agency talked them into some brand update.



    39. 39

      Can you say budget cuts!!



    40. 40

      Not a huge fan. I think they'll lose sales because of it. It won't stand out anymore as a 'familiar' logo. BAD idea to change it with the economy already crappy…



    41. 41

      WTF??? It looks shit. In addition: what a stupid marketing move. The people responsible for this should be fired! They've worked so long to build the brand and to get brand and logo recognision and then they come out with a new logo? (a shit looking one). This is not Pepsi- the old logo was Pepsi. Dumbasses.

    42. REIBE says – reply to this


      42

      endorsement for obama, much??

    43. Darby says – reply to this


      43

      Looks like 80's Pepsi



    44. 44

      I don't think it is too bad, but the 'mist' logo really hurts my eyes…



    45. 45

      i like old logo

    46. elRey says – reply to this


      46

      LAME ASS COPY OF OBAMA LOGO!!!!!!!



    47. 47

      i might have to switch to coke



    48. 48

      i think they're sick



    49. 49

      shiteous.



    50. 50

      i love it, it's very calming.



    51. 51

      I don't drink any of them, but I do like the new designs! Quite funky!



    52. 52

      do not want.



    53. 53

      i hate when companies do this shit.



    54. 54

      looks like it will be much easier to slip up your ass with a few gerbils INSIDE the bottle. I could be wrong though….



    55. 55

      it's really retro



    56. 56

      Leonas Ghost same here! Love ya!



    57. 57

      It has never mattered to me what a container looks like. If I like it, I buy it. Some have been better than others, but who cares really?



    58. 58

      MIST is cool, but the rest look lame. leave it alone.



    59. 59

      "I'm all jacked up on Mountain Dew" - Taladegha Nights



    60. 60

      I see that the Dictator Obama forced them to change their logo! It looks like shit!



    61. 61

      It looks great!
      I think it shows that the world is becoming a little more modern a little at a time.



    62. 62

      They look plain, and not cool



    63. 63

      what a f'cking waste of money…..i bet some poor smuck lost his job so they could have more ad money to waste on this crap!



    64. 64

      I wonder if Coca-Cola is supporting John McCain then since Pepsi is clearly backing Barack.



    65. 65

      hate it…didnt even notice they looked like the "obama symbol" but i think its growin on me now ;)



    66. 66

      BRING BACK CRYSTAL PEPSI!!!! THAT SHIT WAS DELICIOUS!!!



    67. 67

      the marketers who rebranded these pepsi logos, botched them royally. ew ew and ew. it's all about the coke, and i don't mean cokiiiine!



    68. 68

      Looks like Pepsi is using Obama's logo.



    69. 69

      they are welcoming in the (soon to be) new presidential regime

    70. Laury says – reply to this


      70

      What was wrong with the old logo??? Do they really think its gonna make people want to drink it more?



    71. 71

      Re: HellIsInHello – samesies!!



    72. 72

      Pepsi sucks!



    73. 73

      asshat…lol

      took my ages to figure that out along with dirtstar…doi



    74. 74

      NO. NO.NO.NO.NO.NO.NO.NO.NO.NO.NO. ok, so i actually don't drink Pepsi but i'm rather sick of people ruining classic looks and all that, i like old, not new.



    75. 75

      HORRIBLE!!!

      so UGLY!



    76. 76

      Much needed improvement– the diet pepsi cans/bottles now are super ugly!



    77. 77

      The Sierra Mist design makes me fell like I have glaucoma…

      Other than that, the pepsis don't look like the ones from Back to the Future 2:(



    78. 78

      I love this new look. Very sleek



    79. 79

      its way to plane…



    80. 80

      looks like obama logos



    81. 81

      I love reading these posts to see which ones are by the douchebags Pepsi hired to create "buzz". How about they spend less money on ugly logos for their shiteous sodas and more money on a public health campaign to help combat the childhood obesity epidemic that they so eagerly profit from?



    82. 82

      Hideous



    83. 83

      It is like the old logo, much better then the crappy Pepsi logo they have now

    84. KayJ says – reply to this


      84

      lammmmmeeeeeeeee post



    85. 85

      anyone remember crystal pepsi??? that was tha shit… i miss it



    86. 86

      i love it. though i dont even drink that

      COKE ALL THE WAY :)



    87. 87

      mtn dew? LOL

      stupid.



    88. 88

      Re: kittykatj – I was going to say the same thing. Definitely looks generic.



    89. 89

      it looks like obama's logo



    90. 90

      uhm. what?

    91. MP says – reply to this


      91

      Keep it classic.



    92. 92

      It won't last ,just like clear pepsi and coca-cola blak. As consumers we get use to somthing and stay with it. This new "look" will probably have bad reviews. Sales will still be up due to the product being the same, but the new logo isn't too appealing. "If it ain't broken, don't fix it"

    93. Limu says – reply to this


      93

      slick. retro. cool. modern. simple.



    94. 94

      I think it looks like Aldi brand pop.



    95. 95

      love it!



    96. 96

      It looks like Obama's presidential symbol.



    97. 97

      it looks boring and cheep but whatev as long as it still tastes the same i dont care



    98. 98

      I kind of like the sierra mist one.
      But the mountain dew one is fucked up looking.



    99. 99

      pepsi one is fine…mist hurts my eyes…and mountain dew is fugly.



    100. 100

      they should stop wasting money on reinventing their logo and hire those employees back to work! hahhahaha hey im just sayin!

    More comments: [1] 2 »