Rihanna has just been selected by GUCCI as the face of its new UNICEF campaign.
The campaign, called "Tattoo Heart," will offer a line of special edition GUCCI products featuring - You guessed it! - a tattoo style heart theme.
25% of proceeds will benefit UNICEF.
Gucci creative director Frida Giannini said the fashion house selected RiRi for its first UNICEF ads because of her "strong personality," feeling that "a musician and a beautiful woman was the perfect icon for this campaign."
Couldn't agree more!
We HEART Princess RiRi!
[Image via WENN.]