Marcia's Cross For Mott's
Filed under: Marcia Cross > Business Blitz
Mott's Applesauce is tapping Desperate Housewives star Marcia Cross as the face of their new marketing campaign.
The brand - which has been around since 1842 - is receiving a glamorous makeover from its Dr Pepper Snapple Group owners, touting a seductive "A secret like Mott's is worth sharing."
That secret being that one cup of Mott's applesauce provides one whole serving of fruit, and that an 8-ounce glass of apple juice provides 2 full servings. Combined, that's almost all of your recommended daily intake!
Which is exactly why it's the foundation for the brand's new catchphrase. "Moms didn't know that about the brand and were interested in hearing about it," said Mott's director of marketing, Allison Methvin.
And who better to appeal to coddling mothers than one of the mommiest of celebrity moms?: Marcia Cross, mother of twins, "who is balancing her work and her life without surrounding herself with five nannies," as Hans Dorsinville, Laird evp, put it. Laird+Partners, Los Angeles is shooting the print ads.
Expect to see the print and online ads starting in March!
[Image via WENN.]
NEXT!!! WHO CARES
her girls are sooo cute!
Okaaay.
apple sauce is nasty.
the texture of it is gross.
yawns*
it's a very slow day.
OMG..who cares
They need to work off that baby fat.
Desperate Times Call For Desparte Measures!
I guess that red hair reminds them of apples!! LOL!
Re: mama of 2 – very slow and boring, yesterday was like that too
Too bad they're not touting the sugar-free kind of applesauce. As if kids need any more sugar as it is…
WHERE IS EVERYONE??? I HAVE BEEN FIRST THREE TIMES TODAY! HELLO????
Uhh…pretty sure apple juice has NO nutritional value whatsoever.
BOOGAH BOOGAH
News flash…most mother's do not have 5 nannies or do we need fucking nannies. Hollywood mothers are a bunch of worn out tampons with no strings attached.
Re: the last star – DO NOT TALK ABOUT OTHER PEOPLES BABIES!! BESIDES, BABIES ARE SUPPOSED TO BE CHUBBY
I love applesauce!
WHY IS MY FUCKING FACE SMASHED IN MY AVATAR??????????……I LOOK LIKE A KITCHEN WITCH!!!!!!!!!!!
applesauce makes for great lube in desperate situations……
Re: mama of 2 – Just like yesterday! I have to keep logging off so I won't fall asleep.
THIS ISN'T GOSSIP, YOU FAT BASTARD! WAKE UP!
wtf?
Awwww…. You do show some really crap stories sometimes, Perez.
Why not use the Jolie-Pitt twins instead? Oh that's right-their children only eat cheetos.
CHICKS older than 40 and younger than 20 need to stop having kids i'm sorry find a age between those brackets. Cause old women your gonna be like 60 trying to chase a 15 yr old…And young girls having kids before 20 your still n your partying phase so your kids are like an accessory to you….Some not all before the hordes of upset bitter women jump down my throat
She has the cuttest twins ever and is a gorgeous woman… good for her!
Uninteresting.
Perez, Did you get paid to put this advertisement up here? Laame.
Cute kids BORING NEWS
she's a great mom!
She looks like a great mom… but wait so did Britney…
After you've tasted homemade applesauce, Motts tastes like dump.
Lots of apple juice is good prep for "Marcia and A Cup".
she's a good pick, it's about time we had some ads from something other then chips, beer, and libido products. But why Marcia do you insist on dressing those poor kids alike. they are individuals
Awe her twins are cute… just not as cute as mine!!!! they do kinda remind me of mine tho. one skinny and one chubby. I nikcnamed ours BigMac and Small Fry!!!
She is very luck to have 2 beautiful baby girls
Re: eat me,drink me – I have twins almost the exact same age and untill they are old enough to tell me they don't want to be dresed alike they are matching!!! some days they even fight me to dress the same (if I pick out different clothes for them) it's way to cute.. your just jelous you don't have twins to dress
SINGLE MOST UGLIEST WOMAN AROUND RIGHT NOW
damn they're white! ewww lol
they look like those mutants off of I Am Legend! ahahaha
That's nice but how much sugar is in that stuff?