Mott's Applesauce is tapping Desperate Housewives star Marcia Cross as the face of their new marketing campaign.
The brand - which has been around since 1842 - is receiving a glamorous makeover from its Dr Pepper Snapple Group owners, touting a seductive "A secret like Mott's is worth sharing."
That secret being that one cup of Mott's applesauce provides one whole serving of fruit, and that an 8-ounce glass of apple juice provides 2 full servings. Combined, that's almost all of your recommended daily intake!
Which is exactly why it's the foundation for the brand's new catchphrase. "Moms didn't know that about the brand and were interested in hearing about it," said Mott's director of marketing, Allison Methvin.
And who better to appeal to coddling mothers than one of the mommiest of celebrity moms?: Marcia Cross, mother of twins, "who is balancing her work and her life without surrounding herself with five nannies," as Hans Dorsinville, Laird evp, put it. Laird+Partners, Los Angeles is shooting the print ads.
Expect to see the print and online ads starting in March!
[Image via WENN.]