Marcia's Cross For Mott's

12/16/2008 11:00 AM ET | Filed under: Marcia Cross • Business Blitz

Mott's Applesauce is tapping Desperate Housewives star Marcia Cross as the face of their new marketing campaign.

The brand - which has been around since 1842 - is receiving a glamorous makeover from its Dr Pepper Snapple Group owners, touting a seductive "A secret like Mott's is worth sharing."

That secret being that one cup of Mott's applesauce provides one whole serving of fruit, and that an 8-ounce glass of apple juice provides 2 full servings. Combined, that's almost all of your recommended daily intake!

Which is exactly why it's the foundation for the brand's new catchphrase. "Moms didn't know that about the brand and were interested in hearing about it," said Mott's director of marketing, Allison Methvin.

And who better to appeal to coddling mothers than one of the mommiest of celebrity moms?: Marcia Cross, mother of twins, "who is balancing her work and her life without surrounding herself with five nannies," as Hans Dorsinville, Laird evp, put it. Laird+Partners, Los Angeles is shooting the print ads.

Expect to see the print and online ads starting in March!

[Image via WENN.]

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38 comments to “Marcia's Cross For Mott's”

THE BIGGEST BOSS OF THEM ALL says – reply to this

1

NEXT!!! WHO CARES
mama of 2 says – reply to this

2

her girls are sooo cute!
I'll shoot your eye out bitches says – reply to this

3

Okaaay.
mama of 2 says – reply to this

4

apple sauce is nasty.
the texture of it is gross.
mama of 2 says – reply to this

5

yawns*
it's a very slow day.
CutieLuLu says – reply to this

6

OMG..who cares
the last star says – reply to this

7

They need to work off that baby fat.
jdiddy0505 says – reply to this

8

Desperate Times Call For Desparte Measures!
I guess that red hair reminds them of apples!! LOL!
CutieLuLu says – reply to this

9

Re: mama of 2 – very slow and boring, yesterday was like that too
Than Thou says – reply to this

10

Too bad they're not touting the sugar-free kind of applesauce. As if kids need any more sugar as it is…
THE BIGGEST BOSS OF THEM ALL says – reply to this

11

WHERE IS EVERYONE??? I HAVE BEEN FIRST THREE TIMES TODAY! HELLO????
Kheila says – reply to this

12

Uhh…pretty sure apple juice has NO nutritional value whatsoever.
Arrogant White Gorilla says – reply to this

13

BOOGAH BOOGAH
guilty of being white says – reply to this

14

News flash…most mother's do not have 5 nannies or do we need fucking nannies. Hollywood mothers are a bunch of worn out tampons with no strings attached.
THE BIGGEST BOSS OF THEM ALL says – reply to this

15

Re: the last star – DO NOT TALK ABOUT OTHER PEOPLES BABIES!! BESIDES, BABIES ARE SUPPOSED TO BE CHUBBY
Sweetpiece says Deck the Halls! says – reply to this

16

I love applesauce!
THE BIGGEST BOSS OF THEM ALL says – reply to this

17

WHY IS MY FUCKING FACE SMASHED IN MY AVATAR??????????……I LOOK LIKE A KITCHEN WITCH!!!!!!!!!!!
ShakeYourkitty says – reply to this

18

applesauce makes for great lube in desperate situations……
I'll shoot your eye out bitches says – reply to this

19

Re: mama of 2 – Just like yesterday! I have to keep logging off so I won't fall asleep.
I'll shoot your eye out bitches says – reply to this

20

THIS ISN'T GOSSIP, YOU FAT BASTARD! WAKE UP!
CutieLuLu says – reply to this

21

wtf?
QueenieC says – reply to this

22

Awwww…. You do show some really crap stories sometimes, Perez.
GreyEyes10 says – reply to this

23

Why not use the Jolie-Pitt twins instead? Oh that's right-their children only eat cheetos.
SweetMocha says – reply to this

24

CHICKS older than 40 and younger than 20 need to stop having kids i'm sorry find a age between those brackets. Cause old women your gonna be like 60 trying to chase a 15 yr old…And young girls having kids before 20 your still n your partying phase so your kids are like an accessory to you….Some not all before the hordes of upset bitter women jump down my throat
Kate27 says – reply to this

25

She has the cuttest twins ever and is a gorgeous woman… good for her!
JoJoSan Making Egg Drop Soup says – reply to this

26

Uninteresting.
BBoop572 says – reply to this

27

Perez, Did you get paid to put this advertisement up here? Laame.
LondonHockeyGurL says – reply to this

28

Cute kids BORING NEWS
baba booey says – reply to this

29

she's a great mom!
Two lips.... says – reply to this

30

She looks like a great mom… but wait so did Britney…
crazymegtay says – reply to this

31

After you've tasted homemade applesauce, Motts tastes like dump.
piazzasbuttplug says – reply to this

32

Lots of apple juice is good prep for "Marcia and A Cup".
eat me,drink me says – reply to this

33

she's a good pick, it's about time we had some ads from something other then chips, beer, and libido products. But why Marcia do you insist on dressing those poor kids alike. they are individuals
~*CHELS*~ says – reply to this

34

Awe her twins are cute… just not as cute as mine!!!! they do kinda remind me of mine tho. one skinny and one chubby. I nikcnamed ours BigMac and Small Fry!!!
She is very luck to have 2 beautiful baby girls
~*CHELS*~ says – reply to this

35

Re: eat me,drink me – I have twins almost the exact same age and untill they are old enough to tell me they don't want to be dresed alike they are matching!!! some days they even fight me to dress the same (if I pick out different clothes for them) it's way to cute.. your just jelous you don't have twins to dress
Nonymouse says – reply to this

36

SINGLE MOST UGLIEST WOMAN AROUND RIGHT NOW
Kam says – reply to this

37

damn they're white! ewww lol
they look like those mutants off of I Am Legend! ahahaha
The Divine Miz T says – reply to this

38

That's nice but how much sugar is in that stuff?