This is inneresting!

According to new reports, DreamWorks is spending tens of millions of dollars to promote the animated movie Monsters vs. Aliens during this year's Super Bowl.

A three-minute 'sneak peek' of the flick is scheduled to air during the big game…..in 3D!!

Monsters vs. Aliens follows a group of 'Earthling' monsters who are out to save the world following an alien invasion and it features the voices of Reese Witherspoon, Seth Rogen and Kiefer Sutherland.

There will be 150 million 3D glasses distributed free at Pepsi/SoBe Life Water displays at 28,000 locations including grocery, drug and electronics stores and big-box retailers (ie. Wal Mart, Target).

DreamWorks' Animation chief executive Jeffrey Katzenberg called the stunt "perhaps the biggest media-advertising event in history." He also promised that the quality of the 3D will be superior to what has been done in the past. The glasses will use Intel InTru 3D and ColorCode 3-D, which updates the old red-blue Anaglyph system.

The technology will also allow those without the glasses to see an almost ordinary image on the TV screen.

Screw the game!

We'll be tuning in to see this promotion!

[Image via AP Photos.]