Sports Illustrated Gets Experimental
With the economy looking not too hot, Sports Illustrated is turning to "experimental marketing" with the launch of its famous Swimsuit Issue.
The company is branching out to drinks, YouTube, Las Vegas, race car driving, and even airplanes to to get their message out!
What is in store for us bikini lovers????
A dual SoBe beverage ad campaign will feature their CG lizard interacting with models, as well as videos of the models frolicking on the beach available on YouTube; a South West jet - renamed the SI One - is decked out in an image of Swimsuit Edition cover girl Bar Rafaeli; the SI One will jet VIP guests out from New York to Las Vegas, where a string of SI events is to take place, including a stunt car race and a launch party where guests can pose with models.
40% of this year's revenue from the mag will come from digital and event advertising, and the magazine itself will feature less print ads than previous years.
When the going gets tough, the tough get creative!
[Image via WENN.]
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OMG. its about britney. mario, i demand you tell us what the secret is.
oh and this is nice too.
Very Nice!!!!!!!!!!!!
boo
she's beautiful
better than giselle
YOU GOT TICKETS TO BRITNEY SPEARS- OR ARE YOU IN HER SHOW??? YOU MUST BE RIDING AN ELEPHANT
Could it be any more obvious it's about Britney? I mean COME ON.
Bar looks like the female version of Leo. They were made for each other.
No, this would be a Gisele wannabe.
TELL US ALREADY!!!!!!! J-F-H-C!!!!!
my show is this friday at buddies in bad times theatre y'all!!!!
Really, really she looks worn, tossed and worn again…gross.
Kinda like a day old McD's salad!!
Re: Minnie-sota – lol ! I love your comment so funny!
THE ANSWER TO PEREZ'S THING HE'S BEEN HINTING AT HAS SOMETHING TO DO W/BRITNEY SPEARS.
CLUE #1: ALL EYES ON ME (from her song circus-"all eyes on me in the center of the ring, just like a circus")
CLUE #2: CENTER…ATTENTION (the album is called circus-center ring, etc…)
CLUE #3: AGAIN…I DID IT (in reference to the song "Oops I did it Again"
CLUE #4: TOOK A SIP…FROM MY DEVIL CUP (from "Toxic")
MY GUESS IS THAT HE WILL BE IN A VIDEO OR AT HER CONCERT IN SOME WAY
Re: Minnie-sota –
i think he IS the elephant
HE WILL BE BRITNEYS RINGLEADER!!
jsut like he was to Katy Perry!!
and britneys theme is circus!!
HE WILL BE THE RINGLEADER!!! FIRST one to say it
She is very pretty, and Giselle seems more bitchy!!
who cares about a chick in a bikini if you can just go to retube.com and watch one getting nailed or nailing herself.
Re: dmddmd – forgot the 'd' for all you disappointed pervs redtube.com
Re: Bö!!!SEMICOLON!!!rte Petrarchia –
I just thought the exact same thing - weird - they do look similar. Is it like people and their dogs starting to look the same except she is definitely not a dog.
PEREZ' SURPRISE HAS SOMETHING TO DO WITH BRITNEY SPEARS
he keeps posting her lyrics like the last one took a sip from my devils cup.thats from toxic!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I bet Giz-ele is spitting mad and jealous that her former flame Leo's hotter, much prettier g-f is on the cover of SI -LOL! She's also mad she left behind the reportedly very well-endowed Leo for pencil dick Tom "Cheatriot/Busted Knee" Brady!!!
Guess Gisele is too old these days!