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Flat Fashion

| Filed under: Fashion Smashion


We think this is rather brilliant!

No lady, tranny or Kardashian likes schlepping it home in heels after spending the night dancing at the club.

Well, a genius Brit has come up with a solution: Vending machines that sell flats!

Female clubbers in Britain have been enjoying the comfort of slipping out of their stilettos and basking in the joy of flats at their favorite hot spots. For about 5 pounds (which translates to about 8 bucks), a pair of cushy flats can instantly be yours for your aching feet. And they boast being super flexible, so they can be folded up and stashed in your bag for latter usage.

Founder of Rollasole, Matt Horan, is one clever fellow and his inspiration was nothing short of moments of sheer inconvenience: "After getting tired of giving my girlfriend a piggyback home every Saturday night, I had a 'eureka' moment."

Bring that shiz stateside!

American girls party hard too!

[Image via Rollasole.]

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66 comments to “Flat Fashion”

  1. 1

    i would totally buy those!!!! my feet always get sooo hurt when i go out!

  2. 2

    thats so cool! i usually end up trying to flag down a taxi on a mainroad barefoot coz theyre killing so much

  3. 3

    I love it!!!! = )

  4. 4

    oh this is like the thing Tipsy Feet
    simililar concept!

  5. 5

    Fucking AMAZING!!! Bring that shit to Canada NOW!

  6. 6

    brilliant :o

  7. 7

    Love that!

  8. 8

    just get them before from primark theyre only £3 and nicer patterns too

    i think its silly in some aspects though because where do you put your heals?

  9. 9

    Hah, I wear flats to the club. I'm tall enough without heels, so I don't bother.

  10. 10

    Japan has these machines all over…not so new technology, but a great idea!

  11. 11

    That's a brilliant idea! Bye Bye blisters! lol

  12. 12


  13. 13

    That's not brilliant. This is….
    Some Canadian guy named Brent Hayden beat Michael Phelps!
    Yay!!!! (I never liked Phelps)

  14. 14

    OH MY JESUS CHRIST FUCKING MONKEY BALLS! Hi Matt, remember me? We met at Roehampton U. back in the day?? Shit boy, you're doing pretty well it looks like.

  15. 15

    OHHH MYYYYY…. this guy is super smart.
    Bring it to Canada :)

  16. 16

    haha thats cool. but i never wear heels. so eh.

  17. 17


  18. 18

    Brilliant? I think not.

    Just about everyone I know brings flats (cute ones that will pop into bags easily) with them to the club…especially when we're planning on 'shutting in down'….this is a stupid idea. The women who don't bring flats just don't want to wear them and aren't going to buy them at the club…

  19. 19

    Excellent idea Smithers.I remember being a kid and mom would have fold up flats that fit into her purse.All the woman had them back then

  20. 20

    great, that's just what the morning after walk needs…sound effects

  21. 21

    that's idiotic, but maybe i only think it's idiotic cuz im a guy

  22. 22

    Such a good idea. This is something Larry David would think up. Not that he would actually use them…

  23. 23

    Yeah kind of awesome

  24. 24

    they already have something like this here. "Spare Soles"

  25. 25

    that a huge idea,love it ,they shiould be 5.00 ,8 is way too high.

  26. 26

    That's a GREAT idea!

  27. 27

    we need these.

  28. 28

    Great idea!

  29. 29


  30. 30

    thats amazing!

  31. 31

    OMG, I love these. I got a couple of pair to wear when I went to Vegas last month. But I got them from sparesoles.com

  32. 32

    good idea!

  33. 33

    Just put some fucking flats in your bag or car. fucking stupid.

  34. 34

    And the dumbing down of our species continues. In 5 years you will remember this and go "hey, I wonder what ever happened to…"

  35. 35


  36. 36


  37. 37

    Re: cali kitty – That's only because of the money conversion. 5 pounds to them is 8 dollars to us but still only like spending $5 in their eyes.

  38. 38

    how stupid. why is this better than throwing a pair of peds or shoe liners into my pocket or purse?

  39. 39

    Blondes do hav mor fun. :)

  40. 40


  41. 41

    OR you can put your Reef thongs in your purse like I do.

  42. 42


  43. 43

    That really is a brilliant idea. I hope they bring them to the US soon.

  44. 44

    thats fucking awesome! bring that shit to the clubs in australia!

  45. 45

    this is one of the best ideas to put in a club next to stripper polez

  46. 46

    Great idea! =) www.missperfectblonde.com

  47. 47

    Best. Idea. Ever.

  48. 48

    Hell yeah! I would buy those in a heartbeat!

  49. 49


  50. 50

    If you think this is cool, you can get something just like it in the US already! Check out Citisoles.com I just bought myself some portable ballet flats that fit right in my clutch! Love em!!!

  51. 51

    i want thisss!!!

  52. erik says – reply to this


    why don't girls just wear flats, most of the guys i know could care less if girls wear flats or heels, seriously, in my opinion as i tell everyone heels only deform your feet and are bad for your back. Is it really worth it? I don't have to wear them so i still could careless nor does my gf xp

  53. 53

    Man that shit is brilliant!!!

  54. 54

    I. NEED. THAT.

  55. 55

    i can't tell you how many times i've left a club barefoot. $8 is definitely worth it!

  56. 56


  57. 57

    holy clever

  58. 58


  59. 59


  60. 60


  61. 61


  62. 62

    this is not new these haters are totally copying Spare Soles!! Let's support the American brand www.sparesoles.com. Total lifesaver after a crazy night in stilettos!

  63. 63

    awsome !!
    To bad I live in belgium

  64. 64

    You can get them for $19 in the US from www.fitinclouds.com
    I have had black ones for a while, and they are great for commuting to work as well. Very very comfortable!

  65. 65

    Re: Morning_Is_Mocking_Me – get them from www.fitinclouds.com

  66. 66

    Re: spacedaisie – goto www.fitinclouds.com and get your stylish foldable shoe. Complete life saver after a night of partying!