Rival Network Launches Project LENO

Filed under: TV News > Jay Leno

wenn-jjayleno.jpg

It seems one of the major networks thinks they are secret agents as they are devising a plan to obliterate the competition in the fall 10 P.M. slot opposite NBC'S new Jay Leno show.

They are calling the operation…Project LENO.

Um, guess the guy who names the missions was having a brain fart that day.

Anyway, CBS has joined forces with its affiliates to launch an aggressive LENO, or "Late prime Enhanced News Opportunity" marketing plan.

CBS marketing chief George Schweitzer understands the importance and power of this time slot, as it is usually the lead in to their late news, so the network is forging ahead with a strong marketing power-play. Execs have decided to bombard our lives with promotion including "sponsorable broadcast spots, Web banners and radio spots, as well as behind-the-scenes vignettes."

As Schweitzer says: "We've always been supportive of the 10-to-11 relationship with our stations, but it's time to be even more aggressive here."

The shows getting this start treatment will be CSI: Miami, The Good Wife, CSI: NY, The Mentalist and Numbers.

Gotta get those old people eyeballs on their network. Good thinking!

Do U think this plan will attract viewership away from Leno?

[Image via WENN.]

    Posted: Jun 26, 2009 at 7:45 pm / Email this  »

    10 comments to “Rival Network Launches Project LENO”



    1. 1

      F u Perez, Im so proud of toronto as tghe city where u got knocked, lucky u didnt run into the real gangstas that we have living here.



    2. 2

      It's a lot easier to fake a black eye. But wont the Canadian Gov't go after you for using racial slurs? That parts on tape.



    3. 3

      Re: Fperezdotcom – dPouEchRebEagZ sayayin
      All DOUCHES



    4. 4

      Re: FperezdotcomRe: dPouEchRebEagZ – You are a TRUE asshole. Old news. zzzzzzzzzzzzzzzzzzzzzzz



    5. 5

      well, i dont know i jus say if it sucks, jay's in trouble!..hope he comes up with somethin really good for the show..but GOOD LUCK TO JAY LENO..always love him since i was alittle girl..



    6. 6

      Michael Jackson sang
      The boy was not his son
      Jackson didn't fuck women
      He liked little boy's buns

      Jackson put his johnson
      In the anus of little boys
      He lured them to his bed
      With cotton candy and toys

      Jackson gave blowjobs to little boys
      And fondled their dicks
      And fingered their assholes
      Jackson was sick as shit

      Jackson is now dead
      It's good he has passed
      Never again will the pedophile
      Cornhole a little boy's ass.



    7. 7

      no way. jay leno is the shit and always will be. fuck conan and fuck david letterman.



    8. 8

      No way well Perez 4 ever



    9. 9

      Re: classy124 – Here Here!!!



    10. 10

      One just has to look to see how desperate Conan is already acting. By September Jay Leno will be back on top. GO JAY!!!! I will always watch him and nobody else. (Except for Jimmy Fallon too.)