EXCLUSIVE! Banned Sprite Commercial Director Speaks!
The director of the now infamous "banned" Sprite commercial is speaking exclusively to PerezHilton.com!
Apparently, the backlash from releasing the spec commercial has resulted in some other works being taken down off the internet as well. The director, Max Isaacson, wanted to say his peace about his piece and we found it to be very interesting.
He says:
"At the heart of it all these spots were meant to exist as something of a social experiment. It went much better than I had expected. I wanted to do two things: first to make the spots, which I thought were pretty entertaining ideas; and second to release it to the world and see how many people would believe that it was real. I made sure to put under the description that they were spec commercials, but that seemed to have little import.
To be honest I just wanted to get a rise out of everyone. I was kind of knocked off my ass when I spent an hour reading on the Huffington Post about whether or not the ads were pulled because it was an interracial couple. I mean that's about five seconds of spray! How could it be real let alone banned for racial issues. One commenter said that they knew someone on the censorship board, and I didn't even plant that one.
We shot those spots for no more than three thousand dollars, total. The only thing we had to shell out for was the five foot tall Sprite can. The kitchen is my kitchen and the bedroom is my roommates. Everyone donated their services, and were awesome I must add, but this was as by the seat of my pants as it could be, but I guess if you tell a big lie long enough etc. etc.
I'm not really sure what else to say. I'm sad that the videos have been pulled so quickly, it's been something of a roller coaster day. I wish that everyone involved could have come to some kind of an accord, especially since there was no offense meant towards Sprite or the Coca-Cola corporation. C'est la vie, I guess.
I guess at the end of the day I just have to thank my lucky stars and get working on the next project. Who knows maybe I can make something else that will get people going as much as this did.
By the way, thanks for being one of the only sites to keep this online. Nice to know they're out there.
Thanks,
Max Isaacson"
Your welcome, Max.
What do U think about Max's spec commercial?
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it doesnt matter that its an interracial couple but i mean damn it is a little naughty
It would be okay for late, late nite cable television…
I think he achieved what he wanted and the spec commercials were brilliant! Good Luck Max, hope to see more of your work soon.
nobody cares
the whole thing was funny and people shouldn't be so ignorant
COMPLETELY INAPPROPRIATE, for young audiences!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
I'm no prude, but that's a bit risque for me. It's bad enough my 5 year old knows what he knows as it is. I don't think my kids need to learn how a blow job works from a Sprite ad.
Just my opinion…
Not suitable for daytime viewing, but if on later at night I would not be against this airing. Nothing to do with race from my standpoint, simply not good for younger kids to see in between Max & Ruby and Wizards of Waverly Place, ya know?
It's pretty funny but pretty dirty for a commercial. I can see why it would be banned. I wouldnt want my kids watching tv and seeing that.
totally inappropriate but kinda funny lol
yeah it really shouldnt matter that its interracial… its extremely inappropriate for a commercial though thats the problem haha
Got my attention.
this website needs to be 18 and older… Perez is a Pedo!
It makes me really, really want a bottle of sprite.
I happen to love this commerical, however it is very inappropriate. Children do not need to see that!
Coca Cola is a no nonsense client. I used to work on their account and they don't take these antics lightly. This so called "social experiment" is distasteful, mind the pun, to the product. It totally would make any woman gag watching it, thus making the whole idea of sprite disgusting. Bravo Coca Cola for pulling the ads immediately, and great job to the Brand Manager for not allowing such trash to spoil the Brand. It's business people not entertainment at the end of the day.
The commercial may be risque and naughty, but it doesn't seem to be imaginative nor really that creative. What's so creative about a commercial that continues to degrade women like that? Women experience patriarchy and sexism everyday. This commercial is just LAME.
Ok, when I drink a Sprite the last imagine I want in my head is a B.J., second I think it is inappropriate for younger viewers. I mean, we all know they arent new to that but it doesn't need put in their face as ok.
Re: mertopia – school is out, we all have to suffer….
Very offensive add . Can't show this everywhere . It's like porn . It doesn't matter if it shows sprite at the end . The whole simulation is porn . Should be more creative , but less vulgar .
it's definitely too explicit!!! come on if this shit is going to be on tv i don't thnk it's appropiate….hello there is children watching tv!!!! i'm glad it was banned unless they were only thnking on showing it at night but still no appropiate!! it will be appropiate if they showed it on porn channels, there i agree.
I think it's funny, outrageous and entertaining.
I just don't want children to see it. Maybe put "for adult audiences" on it.
Max Isaacson, thank you! And I want more!
At first, I thought it was just another Lady GaGa video. Then I was disappointed to learn that it was just a pathetic attempt to sell soda. Then I was REALLY disappointed to learn that it was a fake pathetic attempt to sell soda.
I thought it was a great piece - yes - inappropriate for younger audiences - but I thought it was funny…
It was fun!
Just don't show this commercial during "Sesame Street", dear!
But it would be great during Monday Night Football!
Brilliant! Good for you Max. This really challenges the whole idea of advertising and corporate sales.
I can't people couldn't see past race to notice see was taking a shower in jizz! The race "issue" never even occured to me. I can't wait to see more of this guys work
It was great!
Watch your children! Don't plant them in front of the TV so you can come here and talk shit about celebrities.
It's practically porn!
Why is it degrading for a woman to give a blow job? Is it degrading for a man to go down on a woman? I think the people who think giving a blow job is degrading are people who watch alot of porn where the man is choking the woman or making her deep throat in a violent manner. That says alot about those of you who think blow jobs are degrading. Who is really the dirty perv?
WANNA KNOW WHAT I THINK?
LEARN HOW TO SPELL, PEREZ. I'M SO SICK OF READING YOUR SHIT AND SEEING SO MANY SPELLING ERRORS.
"YOU'RE WELCOME."
lmao!! This is straight HBO porn! lol, Give it to the Adult Network, or PlayBoy… very appropriate there.
got
no
problem=o
with
it….whatever..
Who paid for this spec? Max is laughing at 'em, because he got corporate sponsorship to indulge his fetishes.
I'd be demanding my money back. Sure, it's humorous, but he knew better than to expect this to pass the censors.
I thought it was funny and very clever…. Was race really an issue? Are people still out there that care if a white girl was giving a black man a bj???
I thought is was pretty, obviously not something my kids would EVER be allowed to see but then i don't think that was the intended audience. Too bad it was pulled, wouldn't Coca Cola go with any publicity is good publicity? when has Sprite EVER look so yummy?
Too naughty for TV. I wouldn't want my kid seeing it.
It's a pretty funny commercial, but it's very inappropriate.
STILL
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D
I
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G
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!
I guess this would piss off the Nazis. lol
PEREZ PERV-
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TEENS ARE ON HERE!!!
Re: Butthead – What's degrading is that you'd never see a guy drinking cola out of a woman's punetang and it spraying all over his face!!! That's the "Double standards of a partriarchal society"… We as CHICS are tired of it always being about men, and YES it makes it degrading when it's always about MEN. Now that you're aware of this phenomena, you will see it in movies, commercials, porn and media in general.
beim mitschauen habe ich onaniert
weirddd
uhmm. i think thats REALLYYYY perverted & it shouldnt be on tv at all.
Not late night either because some children do watch that.
Re: LizardKinG – I bet it did. Hello LizardKing!! You are so funny!
Re: SheriMoonFireFly – Thank you!
But I would not want any children to see it! No, no.
I thought it was creative but it's obviously a fake. It's a little naughty but I'm not going to get worked up about it. I mean, it's NOT REAL people. Get over it.
Re: JackWad – you're right I didn't think about it that way.
It's not creative at all, and kids shouldn't be seeing it. I'm definitely no prude but this is ridiculous. Max just did it for reactions sake…which is lame. It's like all of the American Pie movies…the decline of western civilization, I swear.
im amazed at this incredible ability americans have to make everything a 'race issue', fucking hell
it's completely disgusting, and not sutible for day television.
what du=id he think was gonna happen. there way no way this was gonna be aired
Re: Butthead – Thanks!
But if wasn't unfair, then I totally agree with what you said! 
It takes a lot of cocaine to reach the point where you can believe it's acceptable to play that obscene prank on the general public, all people, all ages. Inappropriate.
Re: JackWad – THANK YOU so much; you just spoke my mind…
Absolutely girlfriend!! We need to even the playing field!
I found this hilarious!!! I'm not sure that I understand how it is degrading to women … I certainly don't feel degraded when practising these acts with my husband. I never thought about it being an interacial couple either and until is was pointed out … its a non issue. The ad would not suitable for prime time viewing and you certainly don't want children seeing it, but it obviously wasn't intended for that audience. I think they did a great job and I found it very funny! Keep up the good work!! Gotta run … I'm off to buy some Sprite. LOL
I didn't care that the people in the vid were an interracial couple. What offended me was the blowjob theme. That's offensive to women because it degrades them. I'm tired of women being portrayed in offensive "slave to men" ways as if their only purpose in life is to be eye candy for men. I hate douchebag men that think like that!
Re: bettyboop66 – its a parents job to monitor what their kis watch, for gods sake, if you dont want your kids watching something they shouldnt dont stick them in from of the tv alone after 9pm, after the watershed anything goes, people can drop as many f-bombs as they like, and show full frontal nudity, so letting a seven year old watch tv alone after 9pm is a pretty idiotic move.
When will this nation just fucking grow up and stop using sex appeal for everything??
I hate it.
It was pretty funny…I mean my jaw was on the floor definitely and I would highly doubt (if it were real) that it would ever end up on TV except for HBO or something…
I'm white and my fiance is black, so the interracial aspect had no impact on me but the commercial itself made me go 'wha wha what? ' lol—and then I watched it over and over again LOL
ps…the girl looks like Amanda Bynes eh?
HAHAHAHAHA.
Best commercial have ever seen.
goood its a shitty, gross little commercial-
i guess if you love the taste of cum buy a sprite!!!
This is a BIG NO NO!!!! Me., as an advertising student really condemn this kind of commercial… It violates the Ethical LAws of advertising!!! Commercial does have their Target MArket yes but everyone can see it., even the minors can see it., it's not a good example and truly immoral.. Its not being so ignorant., they must create a thing that is acceptable by many., not by few…
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they really must not publish this!!!!
If I have to watch a commercial at all, and these days I don't, I'd rather have it be an interesting one. Sure, it's a little crude, but I've seen much worse. I think this guy has a future in the ad or film biz, both of which are overrun by white yuppies anyway.
So I haven't been here in a while but the first time I sneak back in for a peak, this is what I see? Only someone like you, Mario, would find this tacky crap worth standing up for. It's not particularly creative and its only real merit is its shock value. I don't care much about the so-called morality issues here but it really is a bad commercial. As for the geniuses at Sprite/Coca Cola who thought equating their product to ejaculation was a breakthrough, THAT is what you get from years of rotting your brains out with processed sugar.
I am not even surprised with this. And we sit and wonder why attitudes about sex are so poor and distorted. Whatever, I am not impressed, and this dude who made it should really consider looking up "creativity" in the dictionary, because he has none of that. Congrats Max, your just as unique and interesting as the rest of the idiots in the USA.
It's ridiculously hot! I like it! I can't believe race was even thought about lol, people are so odd.
Nice piece of work for stupid PORN.
That's disgusting!!!
If I would have known we could make commercials like that I would have gone into that business! That just made my day!
Funny as hell, well thought out, BUT ya, I would say too FAR for tv. My chin was on my desk, LOL!!
What a douche! Get your jollies some other way asshole!
YAY 4 SPRITE BLOW JOBS
It will be even funnier if the bottle was smashed on Perez's head. Or stuff it in his ass. Oh no this one he might like it….
Think this is funny? Imagine that was two guys doing it.. I am sure you are now thinking.. eww.. yah exactly!
There you go with my pet peeve Perez….."Your" welcome, Max.
I see this so often, it is not "Your" welcome, it is "You're" welcome…..
seriously. people don't realize how stupid they look when they use the wrong 'your.' It is really not that hard to get them right.
So inappropraite, dirty, raunchy and completely uncalled for. I was not impressed. I don't want to see that kind of junk. Ever. It's unnesessary.
Why couldn't they have a man eating a woman out and then a bottle coming out of her vagina and splashing him all over the face? THis sexism is so annoying and I'm tired of women being degraded everywhere
doesn't make me want sprite..amkes me want to throw up.
THAT SHIT IS SO FUNNY!!!!!!!!!!!!!!!!!
i loved the commercial - yes - i did the shock and awe but–the race thing never entered my mind. why is it the day after–all anyone writes about is race—yet no one said one word about race ?? its a well done racy comical commercial. toot toot well done. thank you.
Re: JuiCYb23 – TOTALLY!!!!!!!!!!!!!!!!! Me frickin' too!!!! They wonder why so many young girls in high school GIVE oral to guys without receiving and it's because they're so brainwashed by this stuff, what men WANT. It pisses me off that the reverse of this would probably then be "too obscene" and bazaar, and trust me, it wouldn't get ANY air time.
lol that was priceless. I admit it was inappropriate but still at least the director has a sense of humour
All in good fun, my friends. I'm the girl in that commercial. I NEVER thought it would go this far. I think everyone should lighten up and laugh a little!
I thought it was awesome. I emailed (the link) to everyone I know.
Even my own mother thought it was funny! And the race thing was never meant to be an issue. I never really thought much of it and I was the one IN the commercial!
I WANT SPRITE!!
that's fuckin' hilarious
LOL, it would be awesomely hilarious if it was a real commercial.
That was over the top - come on. Sounds like he's trying to cover his arse.
Hello!?! Does nobody notice how hot the male model is ?!? I want me some sprite asap
WTF!!!!!!!
So what she is giving him head and decided a Sprite sounds good then everything that really happens is replced with Sprite?
GROSS! I do NOT want to think about Sprite and cum in the same fucking thought. I don't see what is brilliant about it? It's so disgusting to think about Sprite now without thinking about sperm. So, if the goal was to turn me off Sprite they achieved it.
"How about a nice cold bottle of black dude cum"
Vulgar and definately NOT for DAY- TIME TV.
I would hate for my future children to see that commercial run during a break from whatever program he/she is watching… sorry.
nothing racist about it. effing brilliant!
ITS NOT A COMMERCIAL, ITS PORNOGRAPHY!!!!!! I DONT EVEN CARE THAT THE COUPLE IS INTERRACIAL, BIG DEAL. BUT COME ON THIS SHOULDN'T BE ON AIR, DAY OR LATE NIGHT. COME ON PPL!
whooooooooooooooo
hooooooooooooooooooooooooooo