Mariah's New Album ADS Up

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If you haven't picked up Mariah Carey's new album, you are not alone. But now there might be a little more incentive if you do starting September 15th. The album is going to be reproduced with a brand new 34-page booklet attached.

Before you go saving your pennies thinking it'll be filled with Mariah's loveliness, hear this: it's actually going to be filled with ads!

Oh yes, Island Def Jams has found a new place to shove products - in the sleeves of your CDs.

Memoirs of an Imperfect Angel will be the first CD released with this new brand integrated booklet and the experiment is in conjunction with Elle Magazine.

In fact, the new booklet will look as if it was a copy of Elle, complete with a Mariah-centric editorial and full page ads from names like Elizabeth Arden, Angel Champagne, Carmen Steffens, Le Métier de Beauté and the Bahamas Board of Tourism.

As a consumer, we think this is nonsense. If we wanted a magazine, we'd buy one. Just give us our music and be done with it!

As a business, we think it's brilliant! It's the last place we would think of to throw an ad, but it also has a lot of potential! Plus, it'll help try to make up for the revenue lost due to illegal downloads.

What do U think?

[Image via WENN.]

    Posted: Aug 4, 2009 at 5:30 pm / Email this  »

    55 comments to “Mariah's New Album ADS Up”



    1. 1

      Maybe you should try and sign her to your record label lardass. I hear it's doing really well, lmao.



    2. 2

      unless it comes with a porn tape, I ain't buyin' shit from mariah. her music sucks.



    3. 3

      this is a disgusting concept.



    4. 4

      I hate mariah carey, UGHHH HATE HATE HATEE!!!!



    5. 5

      i think this picture is a sexy biatch



    6. 6

      this could serve to be the final nail in the coffin of ”the album as an artistic statement.”
      leave it to her i suppose.



    7. 7

      Okay, i might not buy the CD but I think Mariah is about as HOT as you can get. She can sing her songs while she sits on my face anyday!!



    8. 8

      she is a has been…. she sucks now.



    9. 9

      I think Im sick of everywhere I go people trying to shove media down my throat.

      Kids know more about objects they desire than they do about their own siblings and family members. What you have has become your status. Its sad.

      They already are showing me commercials in movie theaters…This is another reason why I won't be buying CDs anytime soon.



    10. 10

      this pic isnt very flattering at all .. what the hell is on her chin?



    11. 11

      If you haven't picked up Mariah's album by now? Dude that is SO lame her album doesn't even come out for another 41 days.



    12. 12

      uh yea right, it will just make more people illegaly DL it! why buy a CD and commercial ads when u can steal it for free!?!?! PS they should try getting rid of CDs all together they are obviously out dated. GO to the source in fixing problems instead of around, idiots.

    13. Unari says – reply to this


      13

      Reproduced? U dumb fuck, it's not even out yet. Do you do any fucking resdearch before you post shit?



    14. 14

      pathetic…..



    15. 15

      it's appropriate. shallow, materialistic, insubstantial, frivolous.



    16. 16

      Soooo over her!



    17. 17

      Hey Perez, get a clue, you can't buy a cd that hasnt been released yet so quit with your drama queen attitude and get with the times, I don't see you selling or making as much money as Mimi does you moran!!!!!! Time for you to re-create yourself cause the Perez I used to love is plain ass boring as hell now!!!



    18. 18

      Can't wait for this guaranteed flop!

      Mariah's fellow aged has-been Hagdonna's latest mess of a single, "Celebration," has failed to get airplay — hence no chart appearance. LOL! Celebrate indeed. Celebrate the Queen of Flop's latest flop.

      Anyhoo, booklet or no booklet, Mariah's latest effort is doomed to failure. Hasn't "Obsessed" flopped enough already?



    19. 19

      I hope this will be a good cd and not a dumb cd witrh pure hip hop and lame rappers ugh.



    20. 20

      i love mariah!, but im buying her cd. not all the junk that there trying to make come with it!



    21. 21

      No crap we haven't picked up her new album. It's not out till next month. What are you thinking Perez? That doesn't even make sense!



    22. 22

      Sort of a clever concept, but I don't see how it's going to get people to buy CDs.



    23. 23

      sellout



    24. 24

      She's so beautiful, has the prettiest voice, and goddess like. Cute girls protect eachother, cause we just shine. She's so brave.



    25. 25

      FUCK WHORIAH



    26. 26

      puke



    27. 27

      NO ONE CARES DIS HAS BEEN



    28. 28

      Mariah "SCARY "…..SUCKS



    29. 29

      Victory records has been doing this for years. stuffing stupid ads and shit in the CD sleeves.



    30. 30

      Umm her album isn't out yet you fatassed wild boar



    31. 31

      itunes for me… who wants to waste paper!!!



    32. 32

      ugh



    33. 33

      what about the music………..hopefully they are decent. something original not generic.



    34. 34

      After failing with obsessed she's still trying? dumb bitch.



    35. 35

      "If you haven't picked up Mariah Carey's new album, you are not alone. But now there might be a little more incentive if you do starting September 15th. The album is going to be reproduced with a brand new 34-page booklet attached."
      x
      YOU MAKE IT SOUND AS IF THE ALBUM HAS ALREADY BEEN RELEASED, WHICH IS NOT THE CASE.

    36. nip says – reply to this


      36

      CAN'T WAIT…….!!



    37. 37

      gReat….last time she gave us an iPOD TOUCH SKIN.. ( E=MC2” )
      CAN'T WAIT”



    38. 38

      mariah carey :D
      loved most of her songs so hope this time its good too :D
      go MC !!



    39. 39

      Re: Perez Smells His Skidmarks – I look forward to your comments



    40. 40

      I think it's cool I wanna see a 32 page spread of Mariah photoshoots in Elle it'll be HOT MARIAH ALSO IS FUCKING HOTT!!! CANT WAIT FOR THE ALBUM!



    41. 41

      "If you haven't picked up Mariah Carey's new album, you are not alone"
      her album isnt even out yet idiot!!!



    42. 42

      How desperate. Artist don't make music selling music anymore this days. Sadly the only way she can make money is with music since she won't tour cause nobody would see her.



    43. 43

      are there people other than her die-hard fans that still buy her album nowadays? nah I don't think so. What a washed up has-been.



    44. 44

      She sucks and her voice is gone now. I definitely won't be buying her album



    45. 45

      I hate ads!!! If I like any of the songs, i'd get the singles from Itunes! I used to love her but, Mariah is getting tired. Why can't she get makeovers like queen Madonna?!!



    46. 46

      it's actually a really smart idea. cds don't sell like they once did and this is a great way of making up for lost sales



    47. 47

      give it up old lady, the magic is gone. marrying a lil boy doesn't make you young again



    48. 48

      um yeah all u dumbasses it was released and pulled back immediately. DO UR RESEARCH TALKING ALL THAT SHIT



    49. 49

      how in the hell cud somene pick up an album that hasnt been released… neways I LOVE MARIAH



    50. 50

      Nobody wants to buy her album. What makes her think that anyone would want to see her 34-page booklet?!

    51. op says – reply to this


      51

      Obsessed jumps to #14 on Billboard



    52. 52

      Well, as a realist I think that this is a great idea for the industry. If the mass media cannot dominant the economy anymore, it has to inevitably find new means to that end, or else we'd have an even worse depression. I think that's economics 101. Nonetheless, the infinite space of the web DOES allow for new players in the mass media. You know, we now have Perez, Facebook, etc. and not just CNN and Oprah. It is therefore, a brilliant idea because it ,at least, has the possibility of maintaining the survival of the music industry. The idea will probably benefit local artists as well, if it gets big and widespread enough.
      As a fan of pop culture, Go Mariah! I Love You! You can't go wrong! I love that you just know M&M as candy. Some are idiotic enough to believe that it symbolizes rap, hip-hop, and talent. Don't be shocked if you don't know that it only symbolizes those things if rap and hip-hop were practically synonomous with misogyny, sexism, homophobia, and to many extents, racism.



    53. 53

      Mariah is not a has been! Do your research people!



    54. 54

      Re: chicka chicka what
      It's always the ones who say "do your research" who never do it themselves. Her CD was scheduled for an Aug 25th date, but was pushed back two weeks later. According to my calender, Aug 25th hasn't happened yet.



    55. 55

      Re: op – I was just going to say the same thing….14 Perez, 14. What was that you were saying about the song being a flop just cause it fell to 20?? I can only forgive you so many times. Second, I don't mind the adds. You're right, it is a genius move from the perspective of the bottom line. When the album drops - I'll be there.