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Harvard University Launches Fashion Line, Confuses Everyone

| Filed under: Fashion Smashion

harvardyard.jpg

Now this is a first. Harvard (yes, that Harvard) is launching a contemporary menswear line called Harvard Yard

The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer.

The clothes won't say "Harvard University" on them or don the schools colors except in the fine details (think crimson buttonholes) as they aren't geared toward their own students, but a larger contemporary male demographic.

The line, which will range in price from $165 for pants to $495 for sport coats, was inspired by photos of students lounging in Harvard Yard in the '60s. 

John Fowler, creative director for the line, says "it's a style that has become current again and not just with the American consumer.  We think Harvard Yard will have global appeal."

This is all fine and well, but there is one lingering question… why???

[Image courtesy of Harvard Yard]

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109 comments to “Harvard University Launches Fashion Line, Confuses Everyone”

More comments: [1] 2 »



  1. 1

    It looks like what a douce bag from harvard would wear



  2. 2

    The fuck is this? LMAO! Thank you, Perez. I needed a laugh.



  3. 3

    Don't you wish you could wear these clothes Mario?
    Fat piece of shit.



  4. 4

    loafers with shorts and no socks, are you kidding me?!?!?!?



  5. 5

    LOOKS LIKE SHIT



  6. 6

    loafer without socks anytime is bad…



  7. 7

    HAHAHAHAHAHAHAHAHA!



  8. 8

    Oh, and most of the pants I see there, look like it could cut off circulation to ones junk. Why would you wear that?



  9. 9

    no socks.. yuck!
    I doubt this will do very well. Harvard students obviously won't want to wear it.. and the target audience won't want to associate with one particular school and will stick to Ralph Lauren and LaCoste (well established brands that accomplish the social and/or fashion statement they're trying to make)



  10. 10

    Just go shop in the little girls department if you want that kind of style!
    The little vest is weird. Little vests like that have always been weird on men…….



  11. 11

    Why not call it "Boston Mod" and fudge the royalties paid to Harvard?



  12. 12

    Looks good though.



  13. 13

    um why would you pay that price for something you could do up so much cheaper. they all look eww.



  14. 14

    Hey, at least the middle outfit has a nice purse! :O



  15. 15

    Probably supposed to be like Abercrombie… BARF!



  16. 16

    Ew. Just ew.



  17. 17

    looks like something you'd find by Marc Jacobs



  18. 18

    Looks like the same old J Crew shit. Cookie cutter fug for those with no sense of individual style. Oh and btw… save yourself the 495 bucks for a sport jacket and head to your local goodwill or sally ann shop.



  19. 19

    gay, fugly & expensive



  20. 20

    how is this celebrity gossip again???



  21. 21

    are they hurting that bad for cash



  22. 22

    Wiener Wear.



  23. 23

    Why? Becaues there's money to be made. That's why.



  24. 24

    why you ask…
    for those HIPSTERS!!!
    crazy trendy people.



  25. 25

    ahhh jajajajajajajajajaja, this is just bullshit!!!



  26. 26

    WTF? Is this the Greg Marmalard Collection??

    (google it)



  27. 27

    Shorts and loafers w/o socks = douchebag wear.



  28. 28

    They are blatently broke.



  29. 29

    How retarded.



  30. 30

    Come the fuck on now… A fucking jacket with shorts?? That's a damn oxymoron in fasion.



  31. 31

    I went to Harvard, and can say I've NEVER seen anyone dressed this way except for costume parties. What an embarrassing idea. Jesus.



  32. 32

    They put a hot guy in something my grandpa would wear and he came out looking like a dripping nerd. Well done.



  33. 33

    Terrible clothes. Perhaps whoever designed them, should have gone to Paris or London to see what's fashionable. These are truly hideous and don't look like they fit the poor guy wearing them.



  34. 34

    The friends I have that go there would never wear the clothing. The clothing line is fashion savvy, but their demographic most likely would probably prefer the good ol student sweats due to sleepless days trying to study.



  35. 35

    I'll tell you why they're doing it. They're 212 million dollars in debt and they need a source of income from wherever they can get it. This stuff is worse than abercrombie and priced even more horrendously.



  36. 36

    I hate when people don't wear socks…its just gross



  37. 37

    LOL HOW STUPID!!!!!!!!! ahahahah !!



  38. 38

    is this serious?



  39. 39

    Re: berrybaby – I think of sweaty, smelly feet. Yuckerz.



  40. 40

    because harvard is extrealy full of them selves so why wouldnt they have a "chic" clothing line so that the world can where the harvard ego…my opinion? the school is overrated



  41. 41

    sad



  42. 42

    LMFAO @ the 3rd pic
    .
    R U KIDDING ME???



  43. 43

    hello Carlton Banks? We found your wardrobe from the 90s and would like to turn it into to inanely expensive wear for rich nerds, what say you?



  44. 44

    Don't nerds have enough of a hard time getting laid?!! Shit Harvard, you suck.



  45. 45

    weird



  46. 46

    Gay.



  47. 47

    Re: TBAAAA – Hey, honey. Feel like getting together for a banana coconut daiquiri? Three drinks and you'll be able to bend and stretch me any kind of which way.



  48. 48

    wtf? haha.
    p.s. socks are always a plus.



  49. 49

    Looks like the new fash for fall for all of the _________ State Universities across the nation.



  50. 50

    Re: sweethomemisscongeniality – I can't wait to see the commercials of the models doing "the Carleton"



  51. 51

    That is the current style that people tend to wear in this area, and god knows theres a market for it - some dumbies are going to buy them….

    you hate on these clothes, but I can only imagine what kind of ugly overpriced clothing exists in LA.



  52. 52

    Re: AbbyCummings – Are you a drag queen? Or do you just look just like one?



  53. 53

    MEGLAMANIACS!!



  54. 54

    That looks like something my grandfather may wear…what is with the loafers? The prices are also outrageous. I hate it, it is kind of like something you will see the douche bags in moves wear. It is about as bad as seeing women with the sweaters tied around their neck…ugh.



  55. 55

    Re: TBAAAA – DUDE I DEF AGREE WHO WAS THE GENIUS BENIND THIS IDEA I GUESS EVERYBODY IS SMART AT HARVARD BUT NO SO MUCH IN THE FASHION DEPARMENT AT ALL



  56. 56

    this sounds like it's gonna almost be worse than American Apparel….ALMOST.



  57. 57

    OR MAYBE HARVARD ID TRYING TO AVOID THE NERDS FROM GETTING LAID…THIS IS THE OUTFIT THAT SAYS ”'STAY AWAY FROM ME I AM LAME I DON'T GET ASS AND I DEF DON'T HAVE A LIFE”' BUT IT I CAN ALSO AWAY TO STOP PPL FROM HAVING SEX



  58. 58

    Re: sweethomemisscongeniality
    That is the perfect analogy of this stupid clothing line. LOL. Thanks for that!



  59. 59

    THIS IS SO FUGLY!! I'm actually laughing out loud.



  60. 60

    Uhm…



  61. 61

    Someone straight designed THESE clothes.



  62. 62

    Looks very Log Cabin

  63. ohboy says – reply to this


    63

    How much you want to bet the guy who pitched this craptastic idea to the uni is a Harvard alum?



  64. 64

    tHE FUDGEPACKER LINE OF CLOTHING



  65. 65

    Those clothes all have "D-BAG!" written all over them



  66. 66

    People overseas might be into this,but peopple in the states will feel this is unauthentic…



  67. 67

    what the shit?



  68. 68

    fuken harvard is on crack.fuken dumbasses



  69. 69

    yeah, i heard harvard is totally broke. somebody who went to harvard actually visits this site?



  70. 70

    ’cause Ralph Lauren has been stealing the look for years and is not a designer? Just saying. Harvard has a better idea since they set the standard with their students fashion choices.



  71. 71

    umm, where the fuck is Karl Lagerfeld!!?!?!?!?!



  72. 72

    Considering we are currently in a financial recession. Most of their benefactors will have either downsized their donations or stopped them completely; Harvard is being creative about securing extra funds.



  73. 73

    fugly… and looks pretty gay too.. i wonder who would wear that



  74. 74

    sell outs



  75. 75

    haha ok, gotta love harvard



  76. 76

    HIDEOUS!!



  77. 77

    BWAHAHAHAH



  78. 78

    do they have a mangina zipper between the legs as well? awesome.



  79. 79

    I cant believe people dont like these clothes, its exactly like what they sell in topman for like 50 pound



  80. 80

    I didn't know going to Harvard required giving up socks.



  81. 81

    I personally don't like them. But different strokes for different folks!



  82. 82

    Fucking douchebag clothes.



  83. 83

    UGLY
    UGLY
    UGLY



  84. 84

    Because,money makes the world goes around.



  85. 85

    very WASP!



  86. 86

    uuuuuuuugh, this is just horrible. Are those pants shown pegged/tight-rolled? These people need to be slapped.



  87. 87

    Penny loafers? Seriously?



  88. 88

    this is the worst thing ive ever seen god even Lauren Conrad could do better… well maybe not!



  89. 89

    it's obvious. they want more money. its all about the $$$



  90. 90

    great! now they can lower the tuition!



  91. 91

    money.



  92. 92

    Hahahaha those outfits are hilarious.



  93. 93

    HELLA UGLY CLOTHS…….. INFACT WORST UVE SEEN THIS YEAR!



  94. 94

    Well that is kinda sexist that it is only men's clothing… Do people think only men go to Harvard?



  95. 95

    In times of recession fashion tends to move back to classic, timeless looks. I think Harvard's right on the ball here, they're in touch with what's going on in menswear right now. Contrary to what many people think is "going on in london and paris" right now, this is close to it. No brand is perfect, however I think that it will be easy for the fashionable man to pull pieces out of this collection and add them to his daily wardrobe



  96. 96

    i like them…the 60's look is really cute on guys:)



  97. 97

    Why? Because the Harvard Endowment Fund's recent epic fails. The clothes are typical preppy garb. It looks like a high-end, avant-garde version of J. Crew to me. I actually know tons of guys who would go for this style (not just in the Ivy League but elsewhere, probably centered in solid New England/upper-class Los Angeles).



  98. 98

    think crimson buttholes.



  99. 99

    that is the worst clothing line ive ever seem. where do these ppl come up with this CRAP?????????



  100. 100

    because they lost all their endowment, all their construction projects are halted, they have a hiring freeze…. why NOT

More comments: [1] 2 »