Now this is a first. Harvard (yes, that Harvard) is launching a contemporary menswear line called Harvard Yard.
The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer.
The clothes won't say "Harvard University" on them or don the schools colors except in the fine details (think crimson buttonholes) as they aren't geared toward their own students, but a larger contemporary male demographic.
The line, which will range in price from $165 for pants to $495 for sport coats, was inspired by photos of students lounging in Harvard Yard in the '60s.
John Fowler, creative director for the line, says "it's a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal."
This is all fine and well, but there is one lingering question… why???
[Image courtesy of Harvard Yard]