Harvard University Launches Fashion Line, Confuses Everyone
Now this is a first. Harvard (yes, that Harvard) is launching a contemporary menswear line called Harvard Yard.
The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer.
The clothes won't say "Harvard University" on them or don the schools colors except in the fine details (think crimson buttonholes) as they aren't geared toward their own students, but a larger contemporary male demographic.
The line, which will range in price from $165 for pants to $495 for sport coats, was inspired by photos of students lounging in Harvard Yard in the '60s.
John Fowler, creative director for the line, says "it's a style that has become current again and not just with the American consumer. We think Harvard Yard will have global appeal."
This is all fine and well, but there is one lingering question… why???
[Image courtesy of Harvard Yard]
Rememba Me?
Boobs A-Blazin!
This is gayer looking than Perez dressed up like a geisha. Who the fuck would wear this shit?
www.eyetorres.com
As if Harvard doesn't have enough money already they have to come up with a lame over priced clothing line too?
wow those are clothes are extremely ugly
Dudes, you guys are totally missing a possible marketing oppurtunity with this no socks thing. MAN PEDS! Hehe..
A larger contemporary dork demographic.
Why ? It's its not a sweatshirt saying "Harvard" across the front, why bother ?
Lots of people like to pretend they're from Stanford, Harvard, Berkeley by wearing these sweatshirts, but they usually from the local Junior College.
It's stupid. No thanks.
You've never seen loafers without socks? Where have you been living? Sometimes it helps to leave PacSun and Abercrombie to the 12 year olds and dress like an adult.
They look gAay?
Is this what is supposed to be happening?