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Harvard University Launches Fashion Line, Confuses Everyone

| Filed under: Fashion Smashion


Now this is a first. Harvard (yes, that Harvard) is launching a contemporary menswear line called Harvard Yard

The university just signed a ten-year licensing deal with Wearwolf Group, a major clothing manufacturer.

The clothes won't say "Harvard University" on them or don the schools colors except in the fine details (think crimson buttonholes) as they aren't geared toward their own students, but a larger contemporary male demographic.

The line, which will range in price from $165 for pants to $495 for sport coats, was inspired by photos of students lounging in Harvard Yard in the '60s. 

John Fowler, creative director for the line, says "it's a style that has become current again and not just with the American consumer.  We think Harvard Yard will have global appeal."

This is all fine and well, but there is one lingering question… why???

[Image courtesy of Harvard Yard]

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109 comments to “Harvard University Launches Fashion Line, Confuses Everyone”

More comments: « 1 [2]

  1. 101

    This is gayer looking than Perez dressed up like a geisha. Who the fuck would wear this shit?

  2. 102


  3. 103

    As if Harvard doesn't have enough money already they have to come up with a lame over priced clothing line too?

  4. 104

    wow those are clothes are extremely ugly

  5. 105

    Dudes, you guys are totally missing a possible marketing oppurtunity with this no socks thing. MAN PEDS! Hehe..

  6. 106

    A larger contemporary dork demographic.

  7. 107

    Why ? It's its not a sweatshirt saying "Harvard" across the front, why bother ?
    Lots of people like to pretend they're from Stanford, Harvard, Berkeley by wearing these sweatshirts, but they usually from the local Junior College.

    It's stupid. No thanks.

  8. Gesq says – reply to this


    You've never seen loafers without socks? Where have you been living? Sometimes it helps to leave PacSun and Abercrombie to the 12 year olds and dress like an adult.

  9. 109

    They look gAay?
    Is this what is supposed to be happening?

More comments: « 1 [2]