We're sure Gagita's genius performance didn't hurt!
According to the Nielsen ratings, the 2009 MTV Video Music Awards were watched by 27 million viewers on Sunday night, which us up 17% from last year.
It covets the title for most watched cable show this year among audiences 12-34 and its strongest ratings since the 2005 VMAs.
Since it was viewed not only on MTV, but VH1 and MTV2, viewership significantly increased on each Viacom-owned channel AND we bet the corporate fat cats are loving it!
With all the drama that went down, we're not surprised!
[Image via WENN.]