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VMA Ratings Skyrocket!

| Filed under: TV NewsMTVAwardz


We're sure Gagita's genius performance didn't hurt!

According to the Nielsen ratings, the 2009 MTV Video Music Awards were watched by 27 million viewers on Sunday night, which us up 17% from last year.


It covets the title for most watched cable show this year among audiences 12-34 and its strongest ratings since the 2005 VMAs.

Since it was viewed not only on MTV, but VH1 and MTV2, viewership significantly increased on each Viacom-owned channel AND we bet the corporate fat cats are loving it!

With all the drama that went down, we're not surprised!

[Image via WENN.]

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101 comments to “VMA Ratings Skyrocket!”

More comments: [1] 2 »

  1. 1

    At first I thought you were being entirely sarcastic about GaGa's performance being "genius"….and I actually thought you were funny….but then I realized you were serious…..you're so delusional.

  2. 2

    I watched for Janet!

  3. 3

    It's because of the new New Moon trailer.

  4. 4

    thank you emersonnice, unfortunately you are correct. And Gaga needs to go back to selling handjobs in the back alley. My turds are more artistic than it is.

  5. 5



  6. licq says – reply to this


    i watched it for gaga yay~ but i didn't expect the kanye thing.. lol

  7. 7

    i just watched the show cause of madonna.
    gaga performance sucked.the best was pink and beyonce.the most viewed vmas was when madonna kissed brit and xtina in 2003

  8. 8

    A lot of that was crazy Twilight fans tuning in for the trailer. And those of us who thought there was a chance that Britney would perform. And those who tuned in to see the Michael tribute. Nothing to do with Gaga. Stop shoving her down everyone's throat and maybe some of us would stop hating her.

  9. 9

    I'm sure it to do with MJ more then you Gaga lady.. my dear.. but you seem to think the Gaga is the shit… que menso you are… she is good but not all that..

  10. 10

    and it was at nyc.since 2003 that vmas werent at nyc.

  11. 11

    Of course they were up! They debuted the Michael Jackson "This Is It" movie trailer on the show, along with the Michael Jackson tribute by Miss Janet. She did a great job. I just love the Jackson Family.

  12. 12

    Ay, Perezito! Ratings were up because of the New Moon trailer and the Michael Jackson tributes. Also, as much as people don't want to admit it, they wanted to hear the deliciously filthy things that come out of Russell Brand's mouth.

  13. 13

    It was the best show they've put on in ages…and not because of douchey Kanye or dirty Russel B, but because the performances were freaking amazing!!!! I loved Pink, Beyonce and Gaga to death, awesome and the Micheal Jackson dance bit was crazy good. That really was a good show, even with those two nasties as part of it.

  14. TLK=3 says – reply to this


    Trust me…everyone watched for the Jacksons..

  15. 15

    I reckon most people tuned in to see RPatz n co introduce the full new moon trailer! Love Gaga but hated that red, face covering get up man what the hell was that about?

  16. 16

    The MJ was tribute was great! the gaga performance was morbid and stupid, what was she thinking!!

  17. 17

    It was all for the New Moon Trailor, the amount of hype before about it being premiered then… Plus it was all the little girls & twi-mum's tuning in for some Rpatz n Taylor L action!

  18. Twime says – reply to this


    The only reason I tuned in was because of the New Moon trailer. I think it was the same for a lot of other people. Overall I thought the show was kinda boring, nothing special.

  19. 19


  20. 20

    ugh. i didnt' watch BECAUSE of the gag hag.

  21. 21

    Gaga's preformance WAS the shiznit. It was so original and only those people with an understading of the arts would appreciate it. Not the usual haters on here who cant possibly think outside the box. It was AMAZING….and Pink Was AMAZING too. LOVED IT! KANYE SUX BALLS.

  22. 22

    Lady Gaga is ridiculous, the costumes she wears do nothing but make her look like an idiot no class. Beyonce, Taylor Swift, Pink, etc. all looked great.

  23. 23

    It's because of the New Moon trailer you dummy!

  24. 24

    I wanted to see Janet, Madonna and the NM Trailer

  25. 25

    It was because of Janet! I turned it off after she was done!

  26. 26

    Haters. If Gaga is so terrible…who is she such a fuckin MEGA STAR across the globe?!?! I just dont know why if you dont like her….you waste energy bashing her? There is something awesome about her that NO other artist in the industry has….and it drives you NUTS!

  27. 27

    It was because of MUSE!!!! They were the best of the night!!!

  28. 28

    if people were watching because of Gaga- it was because they were waiting to see how long before someone carts her away. NOT ART. CANT SING. DO YOU EVEN NOTICE MARIO THAT THE BEST SINGERS JUST COME OUT AND SING??????????? Don't need fancy clothes, don't need backup dancers, scenery, light shows, costume changes. Those are all distractions from the fact that the singing SUCKS, THE SONG SUCKS, THE PERFORMANCE SUCKS, ETC. GAGA SUCKS AND HER 'COSTUMES' were ridiculous.

  29. 29


  30. 30

    did you even notice that some of the presenters seemed AFRAID of Gaga? Not artistic. Just knows she gets attention with the strange stuff, but not in a good way. CHER, she wore alot of over the top costumes, people talked about her choices. BUT it was normally half liked it, half thought it was too much. THIS, nobody is ever going to copy it, very few are going to like it. and she is not good enough to ever carry it off- and neither are you with that ugliness that you wore. Both of you need to go to stylists

  31. 31

    OH puhlese!! I would love to see the number of viewers during Janet's performance compared to the # during Lady Caca's, P!nk's and Beyuki's!! I'm sure it dropped like Lady Caca's dick when he's trying to have sex with you. It's clear from the views on MTV videos that Janet was the most anticipated and watched.

  32. 32

    Re: Flylash26 – yeah, you look like a true connaisseuse of ze arts *lol* then again, how old are you? i guess u don't know the artists she's blatanly copying. she's getting lamer by the minute.

  33. 33

    No durrrr. It was one of the best! ayebeclear.com

  34. 34

    i watched for janet jackson to be honest
    or else i wouldnt have wasted my time
    pinks performance was the best in my honest opinion and im not even a huge fan

  35. 35

    Drama sells Check out ayebeclear.com something for everybody

  36. 36

    It's only because of the New Moon trailer…I know thats the only reason I watched it! and of course to see the sexy RPattz!!

  37. 37

    gagas performance was fucking terrible!!! What the fuck was she wearing!!!
    She looked like a fucking idiot!!! Her performance wasn't genius. You have totally lost it Perez.

  38. 38

    There was also nothing else on TV that night

  39. 39

    People worldwide watched for the MJ tribute and the premiere for This Is It. I *NEVER* watch the awards show, but I watched it for MJ.

    Wasn't disappointed either. They had D.C. go-go band as the house band, Kanye West acted like an asshole…

    Couldn't tell you who won an award on the show…but really, does anyone actually care about who won?

  40. 40

    you really think everyone watched for gaga's performance?
    you really are delusional

  41. Paty says – reply to this


    This all because of R-Patz, Perez.

  42. 42

    Perez, I hate to burst your bubble regarding the possibility that Lady GaGa drove the ratings up but quite frankly most of watched it to see the tribute to Michael Jackson and than got caught up in the drama…I do have to say Lady GaGa's performance was very good:)

  43. 43

    Whatever! It's because the New Moon trailer premiered! That's why the ratings were so high!

  44. 44

    It was A.. because of the MJ Tribute and B.. because of the New Moon Trailer.. It's no surprise.

  45. 45

    I didn't watch because of Ga Ga…..I watched for the New Moon trailer first, and the MJ tribute, second…….

  46. 46

    the VMA's wee good. but babe, please cut the crap abut that no talent GAGA, her number was the pits and as far as those wh say yu have to know art to appiciate it! if she's art I'm Garfunkerl. back to the gutter gaga

  47. 47

    There actually were several good reasons to watch the show. First, a tribute to MJ featuring Janet Jackson. Second, an appearance by Madonna. Third, seeing Beyonce, always a great pleasure. Lady Gag Gag, not so much. If she could sing better and was pretty she wouldn't have to resort to such histrionics. Getting our attention is working, but she has little to back it up. I see her more as a laughing stock rather than an artist. There is a reason her hair and costumes frequently cover her face, and a damn good one. Seriously Mario, seriously.

  48. 48

    If you like a performance artist and a singer, there was Pink. What a great surprise her performance was. Not a past fan of her live stuff, but this was over the top in every way. Form and substance. Take a cue, GagGag.

  49. 49

    Re: Flylash26 – Lady Gaga is nothing new or innovative. There have been many artists before her leaning on the artistic theatrics of music like she does, and there will be artists after her doing the same thing. You’ll realize this once you break out of your box and take the blinders off.

  50. 50

    Robrt Pattinson-New Moon

    Eveywhere he is ratings go up…

  51. 51

    I used to really like Lady Gaga. But you befriended her and crawled so far up her butt that you began forcing her down our throats. Nauseating! She isn’t new, spectacular or innovative. She was lucky landing in the music business at the right time with some good songs. That’s it. As for the VMA’s, her performance was the least likely reason people tuned in. I’m sure the Michael Jackson tribute with Madonna and Janet (including This Is It trailer), the New Moon trailer, and glimpses of RPatz and crew were what caused the high ratings, you dolt.

  52. 52

    it was for Micheal Jackson and the Kanye West moment ,nothing more

  53. 53

    MTV awards was pretty good this year. They just need to cut off a lot stupid reality shows and play more music videos and movies to get their rating back!

  54. 54

    Get real.
    Yes, Lady Gaga is popular, but many would attribute the surge in viewership to anticipation of the Janet Jackson tribute for her brother, the late, great, King of Pop.

    After all, who watches MTV anymore?

  55. 55

    Everyone was watching for Gaga's performance?? I think you're delusional. Everyone tuned in to see Madonna, the Michael Jackson tribute or the New Moon Trailer fucktard.

  56. 56

    yea i think it was because of the new moon trailer that lots of people tuned in..(at first). also, i bet the ratings weren't as high when it started. people probably called and texted their friends, and the tweets were going like crazy, so that i'm sure made people turn it on if they weren't watching it to begin with. after what kanye did the ratings spiked im sure.

  57. 57

    Re: BritneyBarnes – How could it have been for the Kanye moment if nobody knew it was happening?

    It was for the new moon trailer and robert pattinson…nothing more

  58. 58

    I watched it because of Janet's tribute!

    Oh.. and GaGa's performance was lame :/

  59. 59

    really, when i watched gaga, i didnt even care. i looked away so many times and talked with family in the kitchen because it was stupid. and for those people saying we don't understand art, that's not true. yes there are many talented people and artists who are "different" and "unique" because thats just how they are. and we get it, we appreciate it. gaga is not one of them. its all an act. we get it, she is trying so hard to be different it's just annoying. it's not real. yawn. she will be done by next year.

  60. 60

    I watched for the New Moon trailer in HD.. and the Michael Jackson tribute.

  61. over says – reply to this


    Reason #1 Janet Jackson tribute to her brother
    and then there's the drama that Kanye West brought

    i'm getting sick of all the staged events that go down as drama, it's like everything is fake fake fake

  62. 62

    I watched ONLY for the new moon trailer and to see Rob P. I enjoyed Janet, Pink and Muse as well.

  63. 63

    The ratings were not because of Lady Gaga.. again please get off her nuts! She is not the savor of MTV, if anythng anything I see her on tv or the radio I change the channel.

  64. 64

    No you dumb fuck - it's because of the Twilight/New Moon trailer!!! For someone so "cutting edge -cough, cough" you don't know jack shit!!!

  65. 65

    Turn it into a drinking game…. its the only way i could ever watch that nasty sorry excuse for an award show… MTV is crap. and Mr. fishstick is the only reason the ratings went up. No one cares about Gaga, you delusional fruitcake!

  66. 66

    i watched it 4 the Green Day & Muse performances NOT 4 gaga perez!!!!!!!!!!!!!!!!!!

  67. 67

    I honestly had never watched the VMAs before this year, and the only reason I watched this year was to see Lady Gaga

  68. 68

    But, I must say, there were so many big things happening for that show, it gave a lot of people that don't normally watch a reason to tune in

  69. 69

    it wasnt 'gagita' it was kanye's drunk ass.

  70. 70

    Well you got one thing right it was shown on multiple channels, no could care less if Gaga performed or even showed up the VMA's were mostly watch for one of 2 reason
    1) Michael Jackson Tribute.
    2) Twilight obsessed fans wanting to see the other movie trailer.
    I am sure though that your head is so delusional you do believe the rating were helped by Gaga.

  71. YUCK says – reply to this


    mtv is so full of shit and their award ceremonies are a fucking joke if taylor won best feamale vid and she was up agains beyawnce should that make taylor the winner of best overall vid since she had already beat beyowulf, their categories are wack and stupid and not to be taken very serisously.

  72. 72

    shut up about lady gaga, her performance was ridiculously over the top and she's just a person who makes average music but dresses like a moron to get attention. that doesn't require too much talent

  73. 73

    why do you always think success comes from butterface or some other d grade singer in you crue?

  74. 74

    Don't be so stupid. 17% increase was to see the New Moon trailor and Death cab for Cutie.

  75. 75

    I am usually a huge fan of this site, but all of this GaGa idol worship is getting gross and old. Her performance was not genius - it was disturbing and weird. Her Paparazzi video was awesome, but she tried too hard with that performance and killed it. Now it's like she's just trying to be weirder and weirder just for the sake of being odd. (Like how Christina Aguilera "rebelled" during her skanky "dirrty" days just for the sake of trying not to be like every other pop princess out there.)

    Everyone knows the only reason viewers tuned in was for a combination of Janet Jackson and the Twilight clips. Anyone who wasn't purposely riding on GaGa's sack would have at LEAST acknowledged that much.

  76. 76

    Its because of Janet Jackson and the tribute!! But you didnt even mention it on your site!! WTF?! Kanye is rude for taking Michael/Janet's night away.

  77. china says – reply to this


    well, it did hurt.

    pink was great, as was beyoncé.

    but germanotta-bitch?
    not so much.
    always trying, never succeeding. that`s her deal.
    takes brains to be better than that. but that`s not a given….

  78. barb says – reply to this


    You are kidding right. Michael Jackson, Madona Janet jackson and I thought Britney was singing. Everything but lady gaga. You are losing your mind a little. I bet you think you looked good that night, FREAK

  79. 79

    I watched the VMA's for 1- the MJ tribute with Madonna & Janet & 2- the New Moon trailer & 3- the This Is It trailer. Luckily for the awards, they were spread evenly apart with the MJ tribute at the beginning, the NM trailer in the middle & the This Is It trailer at the end. I enjoyed Taylor Swift's, Muse's & Pink's performances. I seriously did more important things during Beyonce's & GagMe's performances. Seriously, GagMe looks like a fucking RABBIT with her damn buck teeth…her 15 minutes seriously need to end NOW as do YOURS Mario.

  80. 80

    Oh please, it was not because of gaga's performance. It was because of the jackson tribute and most especially the New Moon trailer. Get out of Gaga's butthole perez

  81. 81


  82. 82

    I'm not surpirsed by the ratings increase. It has been awhile since MTV has had such a diverse music line-up. Every year it's always about hiphop. This year they added in such groups as Muse, Lady Gaga and so on… I hope this might open the eyes of mtv executives….it's not always about hiphop.

  83. 83

    sorry Perez but it was not because of Gaga. I think it was mostly the New Moon trailer, and honestly I think Taylor Swift had a lot to do with it too. She has a lot of fans and they wanted to see her performance. But it was definitely most because of the Twilight cast.

  84. 84

    People watched for the Jackson tribute, see the BET awards.
    It made me sick that you were there, pee pee hands.

  85. 85

    Really?? You give the credit to Gag Gag??
    How dare you!!!
    Did you forget this was a show dedicated to the King Michael Jackson. Perhaps that is why!!!!

  86. 86

    Re: Flylash26
    You mean "Why" not 'Who"
    I am not a hater, but this show was a tribute to the King of Pop. Why Make it about GaGa??

  87. 87

    I watched True Blood. MTV is played out.

  88. 88

    it was for New Moon

  89. 89

    ppfft okay perez, "Gag's" peformance had nothing to do with it. It was all Michael and Janet! Everybody I know tuned in to see Michael's "This is it" trailer and janet's tribute. If it weren't for that, no body would have even knew of Gag's shitty "oh so artistic she had blood on her!" performance.

  90. 90

    gaga had nothing to do with it, it was the new moon trailer and the mj tribute that made people watch :)

  91. 91

    The ratings are because of the michael and janet. I also think that the nominations this year were better than the last year, there are lady gaga, beyonce, britney, taylor… popular artist. By the way I love Lady Gaga but I think her perfomance was so bad, Paparazzi is just an OK song, everyone want to hear Poker Face, Lovegame or Just Dance. Very bad choice election.

  92. 92

    um.. do u give GaGa credits for the ratings? Hell na!!

    It was ONLY because of Miss Janet Jackson and the tribute for MJ and the airing of THIS IS IT trailer. I only watched for that and turned the shitt off when other were on stage.

  93. 93

    I'm not gonna lie…the VMAs was a hot mess this year. The ratings probaly went up because of Kanye and Lil Mama actin an ass

  94. 94

    That's great, because the show SUCKED. It was flat and lack luster and not to mention corny as all hell. I tried to watch the whole thing, but decided I would rather go to the dentist.

    Lawd, they need to do something to improve it, and stop banking on celebrities acting and looking mad stupid.

  95. 95

    Ratings definately went up due to the Michael Jackson tribute and ThisIsIt trailer.
    Michael Jackson's immense , out of this world talent is something very very rare

  96. 96

    it was def better than last year… i liked it

  97. 97

    i watched it for janet jackson, but then i continued to watch it after kanye to see if anyone else would make an ass of themselves but i wished i would have changed it because lady gaga is weird and her performance was horrendous.

  98. 98

    Umm…lets face it….. all these event show ratings have been going up for one reason and one reason only, its called T-W-I-L-I-G-H-T!!!!

  99. 99


  100. 100

    Wow, that sucks. It's "great" for Viacom, I guess. But, damn, 27 million people watched something that is of VERY, VERY little significance to their lives truly. This says multitudes of how our generation is just all a skimble skambled.

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