It's a gimmick that Direct TV has done with such movies & stars as Christopher Lloyd in Back to the Future and Naomi Watts in King Kong - actors advertising Direct TV services while reenacting scenes from beloved movies.
Recently, the newest commercial premiered, with David Spade reprising his role in Tommy Boy in the scene where now deceased close friend and costar Chris Farley performs his famous "Fat Guy in a Little Coat" bit.
Some critics are calling the spot insensitive and tasteless and accusing David of selling out the dead comedian's memory.
David quickly responded to the allegations, releasing this statement through his publicist:
"When DIRECT TV came to me and the Farley family with this idea about 'Tommy Boy,' we talked and thought it would be a cool way to remind people just how funny Chris was. It is a clever homage to my friend and a movie that we loved doing."
Shortly after, a Direct TV spokesperson was quoted as saying:
"We should look to Chris' family and friends for the ultimate opinion on this subject. They were involved from the beginning of this project and felt that the spot was a great to tribute to Chris."
Check out the commercial above and tell us what YOU think!