It's the best $15,000 dollars ever spent!
This weekend, Paranormal Activity reached the $100 million mark at the box office, making it the highest grossing thriller of the last decade that had an R-rating.
We don't think that speaks very highly of the kinds of films Hollywood is putting out or the kinds of films audiences want to see.
But it does speak highly of masterful marketing this film had. They deserve the real honors, bringing this nothing film into so much glory.