The two of them are starring in PSAs encouraging their fellow Latinos "to make it count." Rosario, co-founder of Voto Latino, says:
“By partnering with MTV Tr3s, who are at the forefront of Latino youth culture, we seek to reach and empower our audience, who are the gatekeepers in most Latino immigrant households. They open the mail, pay the bills and make key household decisions.
"Participation is crucial, and the act of not participating translates to an estimated loss of 10K per person in federal funds until the next census. I encourage everyone to watch these PSAs and then take the census pledge!"
The results of the 2010 Census are extremely important and we have to ensure we're represented!
Make it count!