Not very clASSy!!
Co-producer of the Academy Award nominated film The Hurt Locker, Nicolas Chartier, decided the most sophisticated way to campaign for his movie was to send out a DESPERATE mass e-mail that begged people to vote for his film and in the process, took an obvious dig at the 3-D smurf extravaganza Avatar!!
I hope all is well with you. I just wanted to write you and say I hope you liked Hurt Locker and if you did and want us to win, please tell (name deleted) and your friends who vote for the Oscars, tell actors, directors, crew members, art directors, special effects people, if everyone tells one or two of their friends, we will win and not a $500M film, we need independent movies to win like the movies you and I do, so if you believe The Hurt Locker is the best movie of 2010, help us! I'm sure you know plenty of people you've worked with who are academy members whether a publicist, a writer, a sound engineer, please take 5 minutes and contact them. Please call one or two persons, everything will help!
Nicolas Chartier Voltage Pictures
Too bad for him this kind of solicitation is completely against the Academy's rules!!
WTF was he thinking??? Not to mention the composition of the letter - OUCH. Was he HIGH when he wrote and sent that?
Either way, he must have gotten in some SERIOUS shiz for that moronic move, so he tucked his tail between his legs and wrote an apology e-mail!!
Last week I emailed you regarding the Oscars next week, generally, and "The Hurt Locker," in particular.
My email to you was out of line and not in the spirit of the celebration of cinema that this acknowledgement is. I was even more wrong, both personally and professionally, to ask for your help in encouraging others to vote for
the film and to comment on another movie. As passionate as I am about the film we made, this was an extremely inappropriate email to send, and something that the Academy strongly disapproves of in the rules.
My naivete, ignorance of the rules and plain stupidity as a first time nominee is not an excuse for this behavior and I strongly regret it. Being nominated for an Academy Award is the ultimate honor and I should have taken the time to read the rules.
I am emailing each person this very same statement asking to retract my previous email and requesting that you please disregard it.
I truly apologize to anyone I have offended.
Voltage Pictures, LLC
We think this kind of press is going to do nothing but hurt The Hurt Locker's chances at winning, which is unfortunate, because the movie is EXCELLENT!
Chartier better be praying that he didn't blow it for the entire cast and crew of the movie!!