Music Returns To MTV!!!

Filed under: TV News > MTV

mtv_logo569_0.jpg

Shocking, yes?

MTV is said to be reviving their famous Unplugged series in collaboration with Starburst candies. Stop scratching your head, it's about to make sense.

The revival will be across the cable board of MTV networks, meaning there will be an edition on MTV, VH1, CMT and streaming over their respective websites. Slated for the first round of acoustic performances will be Adam Lambert on VH1, Phoenix on MTV and Reba McEntire on CMT on March 10th.

What separates the series from the original (and explains the Starburst tie-in) is the addition of an unexpected performance of a cover song or other contradictory musical moment. This moment syncs up with Starburst's new tagline "It's a juicy contradiction."

Oh the cleverness of marketing!

If nothing else, we are happy to hear a little music will be returning to the network. It is way overdue!

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    Posted: Mar 5, 2010 at 3:15 pm / Email this  »

    21 comments to “Music Returns To MTV!!!”

    1. 30STM says – reply to this


      1

      Sounds cool, but bring back TRL!!! I miss that so much! :,(



    2. 2

      I hate that MTV doesn't show much music or videos anymore. I miss videos. I'm sick of reality TV. Unplugged is an excellent idea, however, pick interesting artists please.



    3. 3

      How about playing some music VIDEOS!!!???



    4. 4

      Its about time! Geez… TRL needs to come back.



    5. 5

      Yes to Phoenix, since they're awesome. Lame-bert is retarded, so fuck that shit, and I'm not country enough to give a crap about Reba.

      I wonder what the "juicy contradiction" is…



    6. 6

      How about those jersey shore guidos doing a rendition of jock jams topless, chhhyeah!!

      Who wants to get freaky on the phone with me right now??
      four one zero seven zero three one zero two one



    7. 7

      Thats fucking it? seriously???



    8. 8

      Supergooch likes Adam Lambert



    9. 9

      I confused I have a Regular MTV that plays all those reality shows and in the AM hours they play Music Videos! Okay and then I have an MTV2 that PLAYS VIDEOS All day! Does not everyone have these stations?? I use Comcast :) !



    10. 10

      yeah and seriously you mislead me with this article I thought you were going to say they were adding the MUSIC back to the logo and the VIDEOS back to the STATION! Whatever this is stupid!



    11. 11

      clever meaning grasping at relevance straws



    12. 12

      Hmmm… honestly, this unplugged thing it's going shitty… because all the it's going to show are some lame "singers" that make crappy music… personally i think that new season of the show will not beat the 90s season when they showed REAL music!!! with bands like pearl jam, nirvana, alice in chain, STP… good stuff, the last decade of GREAT MUSIC was the 90s…



    13. 13

      Adam Lambert? Wtf, why?



    14. 14

      isn't adam lambert dead yet?? that dude sucks ass



    15. 15

      Stop the hating against Adam.. He's great and his album kick ass.. And even MTV latin america is not showing videos.. MTV should be called random TV or reality TV



    16. 16

      MTV finally gets back to senses. I seen more music on ESPN than MTV. As for the Unplugged Adam Lambert show I say no thanks. His music doesn't sound good plugged.



    17. 17

      oh good, revive Unplugged and the FIRST performance will be by an AI runner up who put out his first album only four months ago and STILL hasn't had a hit yet. BRILLIANT!!!

    18. jho36 says – reply to this


      18

      gosh it really is wrong for mtv to just sell out and only play music at 4am for 2 hrs. but god friggin dammit i love me some real world vs road rules!!! lol. (sadly i am serious *sigh*)



    19. 19

      they should've brought FN MTV back.



    20. 20

      Good! :)



    21. 21

      i would rather they renew undressed or spyder games.