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MTV And VH1 Strike Deal With Foursquare

| Filed under: MTVBusiness Blitz


In an attempt to promote their shows and cast members, MTV and VH1 have struck a deal with foursquare, a social media company that has a unique "celebrity mode," which allows people to electronically follow their favorite celebs.

It's different from any of the other sites because celebrities can "check in" at an establishment and have the option of sending it to specific people or ALL their followers.

Guess it's great, as long as they know they are promoting stalking!

"Our audience wants more ways to engage with their favorite shows and celebrities they watch and love," said Kristin Frank, general manager/senior VP of MTV & VH1 Digital. "This partnership with foursquare and the new Celebrity Mode gives fans a way to connect and get a behind-the-scenes look into the lives of their favorite MTV and VH1 talent by finding out about their favorite hangouts, clubs and shops."

Of course, the first people participating is DJ Pauly D! But don't worry, more are soon to follow!

"As foursquare becomes more mainstream, we've been seeing more and more celebrity users want to sign up. Celebrity Mode allows high profile users to use foursquare with their inner-circle friends while also allowing new ways for these users to connect with their fans," said Dennis Crowley, foursquare co-founder and CEO. "We're excited to partner with MTV and VH1 as it's a great opportunity to test drive our Celebrity Mode features with on-air personalities and the rest of the foursquare community."

It turns out Bravo already has a partnership with the company, so maybe it's the next big thing!

Would U get a foursquare account?!

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2 comments to “MTV And VH1 Strike Deal With Foursquare”

  1. 1

    a friend of mine is always updating her four square status…I think it's a bad thing. If someone knows where she lives and she updates herself as somewhere far away that would be great timing for some psycho to go and break into her apartment….

  2. 2

    I didn't realize you could add celebrities to your friends list! Accept my friend request Mario Lavendiera! I'm Tom S.!!! (I live in Atlanta)