This is getting to be too much!
Several theaters are planning on charging $20 for for adult tickets to IMAX showings of "Shrek Forever After" in 3-D.
The change in prices haven't officially been announced, however, the new prices were already posted on the movie ticket site Fandango.com.
This comes just eight weeks after theater operators raised prices as much as 26%, which was the steepest hike in the past decade.
The question is whether or not people will be willing to pay these high prices.
BTIG LLC media analyst Richard Greenfield states:
"With the state of the economy remaining questionable, we worry pricing is simply moving up too quickly. The danger is scaring consumers away from the movie theaters."
Sure, slap a 3-D logo on it and raise your prices! This is just another ploy that movie studios are doing to make mediocre films and take all your money!
What do U think? Would you pay $20 to see Shrek 4???