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Shrek Forever After is #1!

| Filed under: Film FlickersBusiness Blitz


Despite getting crappy reviews, Shrek Forever After, the 4th installment in the series, got the #1 spot during its opening weekend in the U.S., making $71.3 million.

Even though the animated film brought in huge numbers, it still didn't compare to the other Shrek sequels, which all shattered box office records.

The head of worldwide marketing for DreamWorks Animation Anne Globe says, "We're obviously happy to be the No. 1 movie, which we anticipated. It's a little lower than we anticipated but it's still No. 4 among all animated openings of all time."

Sources say the $20 ticket price that some theaters were charging for their IMAX screenings only raked in about 7% of the film's weekend gross.

Box office Paul Dergarabedian claims that the high ticket prices scared off some families, saying:

"I think it's a very pragmatic situation. Families want to see Shrek, it's the summer, and right now for kids there's not a whole lot out there so it's kind of a no-brainer. Then people look in their pocketbooks and go, `Whoa.'"

BTW, MacGruber bombed.

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33 comments to “Shrek Forever After is #1!”

  1. 1

    so it wont take on ALICE and its 1 billion mark.
    20 $ is too much for anything in this world

  2. 2

    BTW, thanks captain obvious.

    like we didn't see that one coming.

  3. 3

    not one of the best shreks unfortunately :-/ the story had heart but they didnt really try to go for laughs in this one

  4. 4

    it was actually really funny.

  5. 5

    i like going to see normal-D movies on tuesday when they cost 7 dollars. it just works better for me.
    And obviously MacGruber bombed. There was no need to make it into a movie. If SNL doesn't even have an audience, who will go see a shitty movie based on a bad 1-2 minute sketch? Will Forte and Kristen Wiig have ZERO charisma; and fuck the Lonely Island boys and their homo-erotic awkward nudity attempts at humor. It's 2010 now, we really should be done re-imagining Farrelly Brothers gross-out tactics

  6. 6

    ryan phillippe is a good actor but every movie hes in..bombs

  7. 7

    I just saw it and it was really cute.

  8. 8

    I love how this country is in such a shit hole but people can afford a 20 dollar movie. Imagine this. A small family of 4 can afford 80 dollars for one movie plus the expensive snacks, yet everyone complains how much debt were in. I don't understand it. Why not just wait until the movie comes out on DVD for $30 and then watch it with your whole family? Some people are DUMB.

  9. 9

    Re: ScreamVengeance – Because the kids want to see it NOW. And of course some parents have to give their kids everything they want.

  10. 10

    Our family went and saw it today. We all really enjoyed it. It was $10 a ticket out here in NC for a regular 3-D showing, which I thought was ridiculous enough. Going to the movies is a special treat nowadays. It used to be cheap entertainment for a family, but not anymore.

  11. 11

    I just got back from taking my kids to see the movie. They loved it. We paid $6 per ticket to see it. I would never pay $20 to see a movie. I noticed that all of the previews they showed were for movies in 3-D. I will stick to the regular format and pay less money than shell out $20 per

  12. 12

  13. 13

    macgruber was hilarious! way better than any of that shrek bull shit.

  14. 14

    Paul Dergarabedian is a box office? As you might, say inneresting.

  15. 15

    I saw MacGruber this weekend and it was awesome!!! It was obvious Shrek would be number 1…damn kid movies.

  16. 16

    macgrubber looked HORRIBLE and i absolutely despise kristen wiig since seeing her in knocked up.

  17. 17

    Re: lisamp – you have no taste.

  18. 18

    Just watched Shrek 4. In my opinion you should just wait till it comes out on DVD. It wasn't really that funny like the 1st and 2nd movie (3rd bombed). I didn't pay for 3D either, just a waste of $$$$$

  19. 19

    Shrek rules, that's why.

  20. Bytch says – reply to this


    U said this would tank dumbass

  21. 21

    S3 opened to $121 million, so S4's numbers have to be considered a disaster. The studio was hoping for $20-30 million more. This really is the nail in the coffin of Shrek.

  22. 22

    Re: BritneyLand – Which Billion mark? Avatar has the real mark with 2.75 billion.. Get out of your BritneyLand where every BS Disney releases is GRRREATTT!!!

  23. 23

    Re: BritneyLand – Unless you're talking about this year's mark then in that case you are right.. But trust me Harry Potter 7 will take much more money than Alice.. After all is the last movie of the most succesful saga ever.. Sorry twilight tards..

  24. 24

    Not ALL of the reviews were bad. It was good and everyone I know liked it. Yeah, it's not as good as the first but what movies is as good as the original? I'm not sure seeing it in 3-D is worth spending $20 but I definitely recommend seeing it!!

  25. 25

    I saw macgruber yesterday, and i thought it would be dumb, but the commercials do NOT do it justice at all!
    It was seriously the funniest movie ever! sooo underrated.

  26. 26

    I thought it was adorable…it will have a healthy life on DVD and stuff. It's better than the last one.

  27. 27

    According to the British press, Shrek performed well below its expectations (raking in over 70 million, but well shy of the hoped-for 100 million dollar projections).
    Yet, it's being spun as a successful weekend opener.
    How peculiar.

  28. 28

    its horrible… i wouldn't recommend it to anyone

  29. 29

    I'm taking my 2 kids this week. But, not to the 20.00 show. No, just no! We can have a good time and still see another movie. Besides I have all 3 DVD's
    and will get this one too when it comes out. Glad it's funny it is one of our favorites.

  30. 30

    i know this movie is cute…

  31. 31

    i loved this movie

  32. 32

    that's alot of lazy parenting for ya

  33. 33

    It was hilarious…