This one might not be a big seller!
Disney is offering "buy one get one free" tickets for The Sorcerer's Apprentice when purchasing tickets in advance. Considering how much it costs for a family to go to the movies, it'll probably serve them well.
The film is likely to gross between $30-$35 million in the U.S. and Canada by Sunday, which is a huge loss. It cost $150 million to produce.
"We have been doing a lot of experimentation with social media and this is an opportunity to be on the cutting edge," said Disney spokesman John Nicoletti, who didn't want to admit the reason was because their movie is set to bomb.
CLICK HERE to scope out the deal.
Tags: sales, the sorcerers apprentice