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Judge Overturns Ruling! Mattel No Longer Granted Rights To Bratz Dolls

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A federal appeals court has thrown out U.S. District Judge Stephen Larson's decision to grant Mattel ownership of the Bratz dolls.

"It is not equitable to transfer this billion dollar brand — the value of which is overwhelmingly the result of MGA's legitimate efforts — because it may have started with two misappropriated names," said Chief Judge Alex Kozinski.

He added that the case, which included a $100 million verdict for Mattel in 2008, may require a new trial.

Mattel is looking forward to a "full trial" where they can address their claims against MGA Entertainment Inc.

"Unlike the relatively demure Barbie, the urban, multi-ethnic and trendy Bratz dolls have attitude," Kozinski added. "America thrives on competition; Barbie, the all-American girl, will too."

Touche.

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28 comments to “Judge Overturns Ruling! Mattel No Longer Granted Rights To Bratz Dolls”



  1. 1

    What the hell is a Bratz doll???



  2. 2

    I hate these dolls.
    They look like little sluts and so does the Barbie of today.
    Yuck. Its so stupid for little girls to be allowed to play with these whores.



  3. 3

    This is probably important news for gays. Can't imagine anyone else.



  4. 4

    Nice image to portray to little girls don't ya think?
    These big headed dolls look like whores.
    As for Barbie she is not looking much better.



  5. 5

    How the fuck do these dolls look like whores? They're dressed perfectly fine here. Anyway, it doesn't matter what they look like. They should be allowed to exist without Mattel devouring them to keep a monopoly.



  6. 6

    i worked at MGA and they're assholes!
    They have their artists working for free!!
    you go in at 8 or 9am and you don't leave until 11pm, sometimes you're there so late that you end up sleeping at your desk…. AND YOU ONLY GET PAID YOUR REGUALAR SALARY… NO OVERTIME EVER.
    Then you get promised an anuall bonus but get this…. they start firing people right before they have to hand out bonuses… and they let people go twice a year. HORRIBLE! HORRIBLE! HORRIBLE!



  7. 7

    Great. Let's start buying our young daughters dolls called "Bratz" to play with (set those behaviour expectations low to start with). Who wouldn't want their kids exposed to dolls that have collagen lips, botox, and ghetto slut make up. I guess probably moms that have collagen lips, botox and ghetto slut make up. The Bratz company should be the sponsor of that show about the little girls pimped out by their failed mothers in the beauty pageants.

    Go Groovy Girls! Those are fun, funky, cool dolls for kids.



  8. 8

    Re: Edelweiss
    They are little stripper dolls!
    Parents have complained NUMEROUS times about how sexy they look but since stupid parents still continue buying them, MGA will do nothing about it.
    I worked there so believe me, i've seen the complaints just pile up.



  9. 9

    @jcrhode
    Not to mention complete idiots didn't the blonde Bratz have the word "enter" on her belt buckle. Gross. I hope you go back their and sue for millions.



  10. 10

    I remember working at Target and parents freaking out about not being able to find the whore doll with the same color hair as their kid. Barf. Stupid dolls throw them in a pile and start them on fire.



  11. 11

    This is stupid. What you fail to mention is the creator of Bratz dolls worked for Mattel!! There is something called a no compete clause. If you hadn't worked for Mattel it may be one thing but he did so he stole their ideas.

  12. kizzy says – reply to this


    12

    YESSSSSSSSSS
    Barbie is a loser thats so boring Bratz are way cooler I'm very happy about this



  13. 13

    barbie kicks ass. Bratz look like prostitots. nuff said



  14. 14

    This is probably the best news i've heard in a long time.
    I've been a huge fan of these dolls ever since i was 6 years old.
    I remember the first dolls looked like skaters. pretty cool.
    When i heard they would no longer exist, i got pretty mad.
    You're all calling Bratz whores? Take a look at Myscene. (from Mattel)
    Those do look like whores. but then again, Its not Mattel's or MGA's fault.
    if the parents decide to get them, then what the hell?
    I would love it if they started making Bratz again. tahat would make my year.



  15. 15

    Re: so what
    Oh shut up.
    I've been playing with Bratz dolls since I came to America–which was 8 years ago–and I am most certainly not a slut and I am by no means considering botox or plastic surgery.
    Even as a freshman, I admire the multi-ethnic and diversity of the dolls that Barbie seems to ignore–and if you can't get past the clothing of the Bratz dolls look at fucking Barbie! Their clothing is much worse, and they made a dog that actually shits poo!! Wtf?!



  16. 16

    Mattel is full of corporate greed. Sudenly this doll started outselling Barbie so Oh Hell! We must own you because we own Barbie? How scarey is that?



  17. 17

    Little Hooker dolls. Parents who buy them are fucking nuts.



  18. 18

    Mattel stole this doll from the designer!



  19. 19

    No real parent would allow their kids to have these trashy dolls. They are made for illegal wet backs and trashy scum from East LA. All that is missing is a fat doll with a halter or tube top, spandex shorts, and a ton of make up on it's
    butt-ugly wet-back face! Just go to Olivera Street and you can see live versions of these hooker dolls!



  20. 20

    Funny how "urban & multi-ethnic" dolls look like sluts. They look just like their real-life ghetto counterparts. And the ghetto mommies buy them for their girls who grow up into ghetto trash just like their mommies who have their baby daddies' names tattoos onto their boobs. This is reality, I work with kids & see it every day.



  21. 21

    How did Bratz steal Mattel's idea? I still dont get that. A doll is a doll. To me Bratz dont look anything like Barbie. I dont have kids and all but I kinda see this as Mattel just not liking competition. Barbie is the main doll icon and another doll comes around and they dont like not being able to monopolize the game. I could care less what people say about them but I dont think Mattel should own Bratz. I dont care if the creator worked for Mattel or not. He created a doll that looks nothing like Barbie and there are tons of other dolls out there that look more like Barbie than Bratz. It's just a power move it seems. Mattel doesnt like competition.
    As far as parents complaining about the dolls? I always say the same thing. You dont like it, dont buy it. Not everything is going to agree with all parents and Barbie has gotten some heat for their dolls too. I dont think Bratz looks like whores really but if you dont like them, dont freakin buy them!



  22. 22

    Loved those dolls years ago… had everything but the cars :( They are so ugly though, so much so, my brother liked calling them Alien Head Dolls!!!!!!! lol



  23. 23

    IDK, about case but man our family has spent probally hundreds of dollars on these dolls, just to make the girls happy :)



  24. 24

    Those dolls look like cholas & horrible~as a fellow mexican american~they ain't worth squat! Those eyes are creepy!



  25. 25

    Who gives a shit! These skanky-ass dolls are a terrible influence on young girls. It's the reason we have a whole generation of hoochie mamas like Snookie and Kesha running around. I would NEVER let my nieces or daughter (if I ever have one) play with these worthless "toys."



  26. 26

    Re: jcrhode – Sounds like someones bitter about losing their job because they didn't do it well. How's unemployment treating you?



  27. 27

    Re: Hate Low Class People – You my friend are a racist and a pig. Get a life and an education.



  28. 28

    Re: Observer123 – I know every post is some stupid racist shit.