Lady GaGa was an exceptional start, RedOne, but can you do better?
Obviously, it would be difficult to do so, but Lady GaGa’s frequent producer is launching a new record label 2101 with Universal Records.
RedOne’s new label will launch with Mohombi, a 23 year old singer-songwriter. Here’s what RedOne had to say about Mohombi:
"We are incredibly fortunate to be launching with an artist like Mohombi, who has so much potential. He is a powerhouse talent … writing, singing, performing, dancing … a true entertainer. Mohombi lifts my spirits and I believe he will elevate the world with his music."
RedOne went on to explain what he thinks is the key to success in the music industry: branding.
Here are his thoughts on the subject:
"I thank God for my knowledge of music. But the real secret is the artist. We did it right with Gaga. People are buying into her. The whole package - her lifestyle, her sound, her vision."
Right on, RedOne! And we’ll be sure to keep an ear out for your endeavors!
[Image via AP Images.]
Tags: 2101, branding, mohombi, record label, redone, universal records