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Burger King Sells Out!

| Filed under: Business Blitz


Burger King has sold to private equity firm 3G Capital for $3.26 billion.

Their sales consistently fares below their competitor McDonald's, and the company has struggled over the past two years during the economic downturn. Their prime customers, men between 18 and 34, are out of a job and not eating out, which has lead to five consecutive quarters of declines.

"McDonald's is just eating their lunch," said Bob Goldin, an analyst at the food consulting firm Technomic Inc. "Burger King's very heavily focused on a core audience of the younger male. And with that group, their attention goes to wherever has a better deal or whatever is hotter."

Hope the brand doesn't go under! Our mom will be very upset.


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13 comments to “Burger King Sells Out!”

  1. 1

    Dang. Hope they keep the veggie burger on the menu.

  2. 2

    Heavily focused on the young male…YET, they have the Twilight toys???? WTF??

  3. 3

    McDonald's markets to families with young kids - and they'll always be around. Happy Meal + playground + creepy clown = $$$$$$$

  4. 4

    whoppers rule!

  5. 5

    Burger King sucks. Sonic is better, they have good hamburgers.

  6. 6

    Oh common Perez u.u'
    What about VEGAN people? ._.

  7. 7

    Maybe they should finally get rid of that creepy King guy in the commercials.

  8. 8

    say it isn't so, I am from australia and the slogan here is: 'because the burgers are better at Hungry Jacks…' which is what Burger Kings is called here…and they are…Maccas (McDonalds to you Americans) doesn't come close!

  9. 9

    i got fired from BK
    therefore the brand deserve to die

  10. 10

    I ate Burger King today for the first time in years probably. It was still as gross as I remembered.

  11. 11

    Bk is way better than Mcdonalds *IF* it's made right and hasn't been sitting around for an hour

  12. 12

    I always hated BK..Karma, Karma, Karma Chameleon :-)

  13. 13

    They suck anyway.