We don't blame them!
Amidst a public scandal in which he cheated on his pregnant wife, Wayne Rooney is about to be dumped by his £600,000-a-year sponsor, Coca-Cola.
The brand is "horrified and bewildered" by allegations that Rooney slept with a prostitute. And if he loses Coke, we're sure there will be many to follow!
Nigel Currie of consultancy Brand Rapport, said:
"A lot of Rooney’s sponsors are pushing family-orientated products. The guys in the U.S. will not understand his behaviour and will want to get out of their contracts with him and move on. If this goes on for much longer, I would not be surprised if his sponsors say enough is enough."
The Coca-Cola spokesman in London said there was no change in the contract and added that "this is a private matter for Wayne Rooney and his family."
Ha. It's only a matter of time!
[Image via WENN.]