As The Martha Stewart Show premiered on the Hallmark Channel on Monday, she didn't have much of an audience.
Only 394,000 people tuned into watch Martha, which is down 50% from the repeats that network aired in the same period last year.
Although Hallmark is not making "rash judgments" due to the ratings!
"We do expect it will take time [for the audience to find it] and not be an overnight success," said Hallmark Channels president and CEO Bill Abbott. "We are planning for a few bumps in the road."
Ha. You got 'em!
[Image via WENN.]