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Martha Stewart Not Put Off By Shiteous Ratings!

| Filed under: TV NewsMartha StewartBusiness Blitz


A little old nuisance like disastrous ratings isn't going to keep Martha Stewart down!

Although her premiere on the Hallmark Channel - which marks her new partnership with the network - pulled in an audience of less than 199,000 viewers in its initial airing, all of the head honchos, including Martha herself, claim that they're not concerned - at least yet!

RBC Capital's managing director, David Bank, says:

“There is risk involved for both, but when you really think about what this is all about, it’s still a win for both companies — at least for now. Martha, whatever her ratings are, suddenly makes Hallmark more relevant. It’s no longer the ‘Little House’ rerun channel. It’s the Martha channel, and that’s a lot more valuable.”

Execs also claim that they knew it would be difficult garnering viewership toward the beginning of the deal, and Crown Media chief William Abbott explained "It’s awfully difficult to get noticed, even when you are Martha Stewart. We feel great about the show. But having said that, it’s TV — we’ve got to find an audience."

The show will now not only at 10am daily, but will repeat two more times, and be available for viewing on Stewart's website.

She explains:

“It’s very important that the program is replayed on the Internet. We’re dealing with a few challenges here — like some people don’t have cable. Compelling programming always wins out, and we are working very hard — in the magazines, on Twitter, on blogs, in advertising — to tell everybody where they can find us. I like to build. Building is interesting. Building is pioneering.”

Let's hope that all is this building doesn't collapse in on itself!

That would be one expensive fuck-up!

What do U think?? Will Martha survive these shiteous ratings??

[Image via WENN.]

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13 comments to “Martha Stewart Not Put Off By Shiteous Ratings!”

  1. 1

    Yeah, I think she'll make it. Like he said above….it is the Hallmark channel….what other programming do they really have? She had a decent following a while back. I think the niche is still there - it's just going to take some time to rebuild it.

  2. 2

    I think it will only go downhill from here. All day Martha programming probably not a good idea. If they'd done one hour of Martha with a repeat later in the day, maybe. But 8 hours is a bit much for anyone.

  3. 3

    This DISGUSTING EVIL BITCH should choke on her own vomit!!!
    Don't report on this BITCH anymore unless its to tell us she has died a VERY HORRIBLE AND PAINFUL DEATH!!!

  4. 4

    Yes… she will not only survive.. but I predict it will become the Martha network before too long…. And Jordan2.. its not just the Martha show for 8 hours a day…. her daughter Alexis has a show called Whatever which is sort of a take off on her radio talk show on the martha sirus channel and also several other orignal programming shows. One problem I have noticed, if you have directtv the hallmark channel is not on the guide right now which would lead some to think that directtv doesn't have hallmark.. it does.. it almost messed up my DVR to record all her shows…. oh.. and her interview show with women who dress women.. was outstanding…..

  5. 5

    Hallmark is not a common channel for many with cable so somebody fucked up putting her on this obscure channel. Martha is a powerhouse and she will survive!!!

  6. 6

    this cu*t will burn in hell!

  7. 7

    Only losers watch this show on easy-to-find channels. Only drug addicts who forgot to turn of the TV tune in to Martha's new show which I have never and will never watch.

  8. 8

    "Shiteous ratings" and "disastrous ratings" got nothing to do with Martha herself so there is nothing for her to be "put off" about.

    Nielsen is "shiteous" and "disastrous" for quality tv programming and needs to be crushed like a cockroach so excellent tv programming can prosper. Nielsen is worse than polls that disclose margins of error. Nielsen numbers and ratings are hocus-pocus concocted in secrecy with no transparency. So "shiteous" and "disastrous ratings" is nothing to hyperventilate about.

    Martha has started excellent pioneering programming on the Hallmark channel to transform it from a channel that is now an "expensive fuck up" of braindead viewers.

  9. 9

    you know - i had hallmark channel on every day when their schedule was golden girls, then i love lucy, then who's the boss. now that they have martha and these other crap shows on, i don't watch! i want the reruns!!

  10. 10

    i dont even HAVE hallmark channel. if its not on basic cable (i'm digital THO) then you can kiss a lot good bye. SUCKS! where am i gonna get my good things fix

  11. 11

    It's all going to pay off nicely for Martha and Hallmark. It will take time to build on this new deal but it will all work out. The woman is brilliant and charming and funny too. She is a spectacular business woman and is surrounded by an amazing cast of employees and collaborators.

  12. 12

    I watched 10 minutes and it was painful to watch, I miss my I LOVE LUCY!

  13. @v@ says – reply to this


    It'll be hard to give up Mantracker, U.F.O. Hunters, Survivorman, Jesse Ventura and Operation Repo for Martha. Just, no.