The Parents Television Council (PTC) has been lashing out against CBS for their new show $#*! My Dad Says, but both CBS and show star William Shatner don't seem to care.
In an effort to continue their fight, the PTC is going to shift their focus from targeting national advertisers to "grassroots activists" who will "take their concerns directly to their hometown CBS affiliates and each affiliate's local advertisers."
Tim Winter, President of the PTC, says they'll hound local advertisers for CBS affiliates, in an effort to get them to refuse to advertise during the show. Good luck with that!
In response, CBS has said that the show will adhere to all of the network's standards, and they've made the following statement:
"Parents who choose to do so will find the show can easily be blocked using their V-Chip."
CBS makes a solid point. And honestly, PTC - this sounds like a lot of work for something that isn't THAT big a deal.
Just be happy that CBS has elected to use dollar signs and exclamation points instead of
shit the actual word.
[Image via WENN.]
Tags: advertisers, affiliates, cbs, grassroots activists, parents television council, ptc, shit my dad says, tim winter, v chip