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Actually, People Do Watch 90210!

| Filed under: TV News90210


They've just been watching it later on, after Dancing With The Stars is over.

Someone over at Nielsen Co. has come to realize that this new-fangled thing called DVR has changed the way we all watch TV. No longer do we have to choose between two shows in the same time slot. We can watch one and record the other for later viewage.

With that in mind, shows that were once thought to be losing a lot viewers actually turn out to be getting quite a few. Take The CW's 90210, for example. According to stats, the show jumped 47% among adults 18 to 49 when DVR use over three days is factored in! That's huge!

The same seems to going for shows like Fox's House, ABC's Modern Family and NBC's Community, each getting huge jumps in the ratings after factoring in the DVR.

So think of it this way studio peeps - your show might not be the most popular, but at some point, it is getting watched!

That might mean more to 90210 than it does to Emmy-winning Modern Family, but still!

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11 comments to “Actually, People Do Watch 90210!”

  1. 1

    proofread butt wipe……..

  2. 2

    I can't believe it's taken them this long to figure it out! I sky+ pretty much everything so I can watch it at a more convenient time.

  3. 3

    I dont watch anything live anymore.

  4. 4

    Finally someone said something about this. They need to factor in On Demand and online full episode viewing too. No one watches shows when they actually air anymore.

  5. 5

    The ad world has been aware of this and most networks sell their ads on C3 ratings… that's Live + 3 days after. It's been going on for the past 4 years or so..

    VOD [Video on Demand] and digital viewing are also accounted for. And the world of 'Media Buying' may actually sound semi-cool to people now :)

  6. 6

    boy, they were pretty slow in figuring that one out. I have 2 dvrs and between 4 people we have 2 shows taping per machine each night at each hour. Only able to watch when we have a chance.

  7. 7

    The entire industry has been looking at 3-day delay ratings for years. This is not a new thing. Please, do some research before you pretend as if you know what you're talking about.

  8. 8

    About time they figured that out. I think we have lost many great shows because of the networks not taking DVR's Tivo's and online viewing into consideration.

  9. 9

    Well 90210 is diong better and getting better just glad they realized this…:)

  10. 10

    The Nielsen system is outdated

  11. 11

    90210 has really been a LOT BETTER this season.

    In fact, A LOT better than Gossip Girl.

    After 90210 was over on monday and Gossip Girl was on, I was unimpressed with Gossip Girl. 90210 is definitely better and I would say right now it's more interesting than Vampire Diaries.