This is a STOOPID move!
Barely anyone tunes in at this point, as it is!
MTV Germany and Northern Europe allegedly plans to switch from being a free channel to subscriber only!
Network head Dan Ligtvoet expects the move to accelerate “growth in the landscape of subscriber services,” and continues:
"I expect more growth from it. Our strategy is to offer content everywhere the users want to see it. Infrastructure providers, these being the cable networks, want to grow - and not just in terms of the content they provide. They want to be part of the growing expansion of paid TV services.”
Good luck trying to convince people to buy a music channel with no music, and only badly dubbed-over episodes of Date My Mom and Room Raiders on loop for 16 hours a day!
Sounds like a solid plan!
Tags: dan ligtvoet, date my mom, free, germany, head, mtv, network, northern europe, room raiders, subscribers, switch