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Martha Stewart's Presence Shrinks At Hallmark

| Filed under: TV NewsMartha Stewart

hallmark shortens martha stewart programming block


Due to poor ratings in its debut last month, Hallmark will shorten their lifestyle-programming block from Martha Stewart Living Omnimedia.

The network has opted to air episodes of Little House on the Prairie instead of showing Martha's programming.

Hallmark Channels CEO Bill Abbott said:

"People don't yet think of cable, or Hallmark Channel, as having daytime original programming. So, we condensed the lifestyle block, focused on fresh, topical content and cut out library product that didn't do the ratings we were hoping for and lost us momentum.

We were very aggressive and likely a bit too aggressive. But we are committed to our lifestyle programming and investment in Martha and believe we can make it work.

We made a big investment and will focus on trying to make it work eventually. We got to walk before we run. It is important to get the 'Martha' show right along with the rest of the block.

Hallmark is hoping that the holidays will bring viewers to Martha's show. That sounds about right.

Do U think Miz Stewart will last on cable?!

[Image via WENN.]

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8 comments to “Martha Stewart's Presence Shrinks At Hallmark”

  1. 1

    Gimme Little House on the Prairie but I like Martha too! I don't think people realize she's on Hallmark.

  2. 2

    I watched one or two episodes of Martha's show on Hallmark.

    The problem is Martha. She interrupts people and doesn't give them a chance to talk or finish their thought. I felt irritated just watching the show and had to change the channel.

  3. 3

    This bitch should CHOCK ON HER OWN VOMIT!!!!

  4. 4

    The solution to every problem at Hallmark seems to be Little House on the Prairie. If you can't run with the big dogs stay on the porch….or the prairie!!

  5. 5

    I watched her daily when she was on my NBC affiliate. I do not get the Hallmark channel as I only have broadcast TV. Whe was replaced with the Nate Burkus show which is about the most boring and pointless program I have ever seen.

  6. 6

    Martha is a diva bitch. She makes crafts for a living..so friggin' what?!!

  7. 7

    Martha is a diva bitch. She makes crafts for a living..so friggin' what?!!

  8. 8

    Hallmark is a channel for extremely old people who can't let go of their old shit. Martha's show is for middle aged ladies. Martha should have gone to Oprah's channel