In order to stop music piracy, France will be subsidizing the legal downloads with its new Carte Musique program.
The European Commission approved the plan earlier this week, which will give 12 to 25-year-olds the chance to buy a €50 gift card for the price of €25. The French government will pay the difference.
Participants will be allowed to purchase one card per year and the program will last two years. And the sites that accept the cards are expected to lower prices for music downloads, provide offers to extend music subscription services and contribute towards Carte Musique advertising.
The government expects 1 million cards to sell each year.