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Ouch! Martha Stewart Takes A Hit At Hallmark!

| Filed under: Martha StewartBusiness Blitz

martha stewart has broadcast profits cut in half


Martha Stewart Living Omnimedia posted a 47% third-quarter broadcast revenue decline on Wednesday now that her syndication at the Hallmark Channel has been cut in half. The company made a measly $5.8 million in broadcast, which is nothing considering they are used to twice the amount.

But ratings have improved since her programming block at Hallmark has been reduced and Martha, along with the network, are hoping to benefit in the long term.

Executive chairman of Martha Stewart Living Omnimedia, Charles Koppelman, said:

"We're certainly hopeful that the audiences are finding the Martha show and the other shows. At current ratings, we're still a little bit challenged," but if things move into the right direction, the show "will be profitable."

Yikes! And how long is that gonna take?!

[Image via WENN.]

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11 comments to “Ouch! Martha Stewart Takes A Hit At Hallmark!”

  1. 1

    I don't know why she thought she'd do better on a cable channel than network

  2. 2

    Not sure if I'd ever watch, but–where IS the Hallmark Channel?

  3. 3

    I would love to play with her clit.

  4. 4

    why is this a story? i completely agree with the first two comments…and I have to think about the first one but don't think I want to go there.

  5. 5

    This Hallmark's fault not Martha's!
    Hallmark got greedy this year and wanted too much money from AT&T in so . Ca. so they dropped all their channels. Same thing has been happening all around.
    We really miss all the Hallmark channels!
    They got greedy now no one can watch. So they have no right to blame Martha. You can not watch her and it is Hallmarks fault!

  6. 6

    OMG - have you SEEN her show? It's terrible. She talks like she has no idea what she's saying half the time. Her guests are always clarifying what she just said. I was under the impression that Martha knew what she was talking about. Now I see she doesn't.

  7. 7

    I love the Martha Stewarts show!!! and I missed the first few b/c I had NO idea they moved to Hallmark!! My DVR was set for NBC as usual. So, I had to try to figure out where and what time… it wasn't easy! but, I found it. I hope it doesn't cancel. It's a great show! and, I love to cook so I always use her recipes. :)

  8. 8

    I have been watching since the move. There is something missing from the show though. Yes it's the same content but the spark seems to be gone. I have seen the show live and I am planning to do so again. I hope that she can get that spark back.

  9. 9

    I say it's a combination of Martha & Hallmark together. Ever since Oprah announced she was getting her OWN network ( the converted Discovery channel) Martha has been dark green envious!!

    And when Hallmark realized Martha was moving over to their channel, they dropped all their other channels thinking all of Martha's fans would just move with her. That didn't happened because the economy sucks, there are no jobs & no one has money to pay for cable. Those that do, have scaled down a lot because in some areas, you've got to have cable in order to get any TV at all, just think of all the mountain states! YIKES!

    So they both screwed themselves and now they're blaming each other. But I'm sad to hear from Knitting NUT, the last commenter in this post, Martha's lost her spark. WOW! SHOCKER!! Martha rarely loses her spark. She's a Leo, they're born to the spotlight & get pissed if anyone or anything takes their shine away. WOW! I'm just stunned to hear it. And she's been there in person so it's not TV, the lights or the video tape. WOW!

    Oh well, Martha should check with the devil since she & Oprah both sold their souls to him. Maybe Martha can renegotiate for a better deal since Oprah seems to be sailing even through the bumps.

  10. 10

    This BITCH should choke on her own vomit!!!

  11. 11

    she should just make her own channel…it could be like hgtv meets the food network…