Oh boy! ABC is trying to show NBC what's what!
The network has officially picked up a new reality series, called Secret Millionaire, set to air on the Sunday night time slot normally filled by Extreme Makeover: Home Edition, starting March 6th!
The show, which is based on a UK series, is similar to the CBS reality series Undercover Boss, and will feature successful US business men under cover in some of the country's poverty-stricken areas for a week. On the last day, they will reveal their true identities, and donate large amounts of money to those with whom they spent their time!
Sounds like just a big a tear-jerker as Extreme Makeover: Home Edition! Which means it will be just as big a hit!
Tags: abc, cbs, extreme makeover: home edition, reality television, secret millionaire, time slot, undercover boss